Got a tip for us? Share it...

Apple's London Media Event at Regent Street [Updated]


Apple's 'Mum is no longer the word' media event kicks off at 10am London time September 18th. Forum user netdog has posted some photos of the Regent Street store from yesterday which show everything shrouded in large black curtains with a sign that reads:

Due to a private event the store will be closed on Tuesday, 18th September until 4:00pm.


The event kicks off at 10AM London time (5am Eastern/2am Pacific). Due to the early hour, MacRumors will not be providing SMS coverage. Links to live coverage will be posted closer to the event time.

Update: Steve Jobs is reportedly in London now for the event.

Top Rated Comments

(View all)

58 months ago
Drove by the Regent Street store tonight to see the shop shrouded inside by huge black curtains. It turns out that the store will be closed until Tuesday at 4pm due to the press event on Tuesday morning.

Given what is going on as seen in these pics, I think that the iPhone will be in stock and for sale on Tuesday at 4. We'll see.



Rating: 0 Positives / 0 Negatives
58 months ago
wooo. This is exciting now. Its funny how the sign only says the store will be closed tuesday, but doesnt mention the monday. Does this mean that the store will be open monday, or closed from now until 4pm tuesday? I cant wait!!
Rating: 0 Positives / 0 Negatives
58 months ago
Private event? I just wonder who's getting some sneak previews and some private shopping time... not me, that's for sure. :p

Glad to see they've got the flag up; it wasn't there on Thursday. And for the first time, from across the road, I noticed the mosaics above the first floor windows. Rather lovely.
Rating: 0 Positives / 0 Negatives
58 months ago
Wow, I don't even live in the UK and this is really exciting. Can't wait to find out what happens on Tuesday!
Rating: 0 Positives / 0 Negatives
58 months ago
I am SO excited. It seems like they're going to a lot of trouble for this event. Hopefully it's because they're not just debuting the same old iPhone, but one with 3G!!!!!

I can dream, right? =p
Rating: 0 Positives / 0 Negatives
58 months ago
Interesting... and surely it has to be a more or less immediate launch with all this shrouded in secrecy.

Fingers crossed... my upgrade from O2 is available from Tuesday :D

And yes, the mosaics are rather good. This from ifoapplestore on them

The distinctive mosaics along the second-floor level of the building were installed to advertise an early tenant, Dr. Antonio Salviati, who designed and manufactured mosaics. He was one of the principals responsible for the rebirth of Venetian glass after its nadir under the Austrian rule of Venice, and had British partners and a London shop. Amongst his better known works was the restoration of the mosaics in the Basilica San Marco in Venice, and the mosaics on the Albert Memorial in Hyde Park, London. Salviati also worked on some of the mosaics for St. Paul's Cathedral, London. In the world of vitreous mosaics he is one of the key players, and so the mosaics on Regent House are both nationally and internationally significant.

Rating: 0 Positives / 0 Negatives
58 months ago
My guess is there will be demo units available after the Keynote but i HIGHLY doubt it'll actually be in stores/ship immediately after the event....sometime in Oct/Nov maybe.
Rating: 0 Positives / 0 Negatives
58 months ago

My guess is there will be demo units available after the Keynote but i HIGHLY doubt it'll actually be in stores/ship immediately after the event....sometime in Oct/Nov maybe.


I agree. Although I'm hoping that that is because they're hoping to release an updated model. Anyone think we'll ever see an unlocked version of the iPhone in Europe? I mean, after all, I'm willing to be locked into a contract anyway, I just want to be able to change SIM cards when going abroad...
Rating: 0 Positives / 0 Negatives
58 months ago

I agree. Although I'm hoping that that is because they're hoping to release an updated model. Anyone think we'll ever see an unlocked version of the iPhone in Europe? I mean, after all, I'm willing to be locked into a contract anyway, I just want to be able to change SIM cards when going abroad...


Unlikely but hopefully the iPhoneDevTeam will work their magic again. Its not looking good though especially with rumors that the iPod touch is proving very difficult to get into (Jailbreak). Still, one can hope.
Rating: 0 Positives / 0 Negatives
58 months ago
This is very dramatic and exciting.

I think we can most definitely assume without any doubt that Tuesday is iPhone related. The question that remains is announcement or launch?

I really really want it to be the launch, but logic says its just an anouncement. Then again I'm a natural pessimist :p

Please prove me wrong Apple!
Rating: 0 Positives / 0 Negatives

[ Read All Comments ]