HBO NOW


'HBO NOW' Articles

Apple Now Offering One-Week HBO NOW Trial Following April Promotion

Apple is now offering a shorter one-week free trial for new customers that sign up for HBO NOW using an iPhone, iPad or Apple TV, shortly after the April 30 deadline of a previous promotion that offered customers the first month of the streaming TV service for free. A paid subscription begins at the end of the one-week trial until canceled. HBO NOW operates similar to Netflix, allowing customers in the United States to stream all of HBO's original series and entire movie catalog on iPhone, iPad, Mac and Apple TV for $14.99 per month. HBO NOW's official iPhone and iPad app is free on the App Store alongside the Apple TV channel. Popular HBO series include Game of Thrones, Silicon Valley, Last Week Tonight with John Oliver, Girls, and Entourage. The one-week introductory free trial is available for a limited

Apple Collects 15% of Revenue Generated From HBO NOW and Other Apple TV Apps

While the terms of the Apple-HBO partnership behind the launch of the ad">HBO NOW streaming TV service on Apple TV last month have not been disclosed, Re/code reports that some Apple TV content providers, including Netflix, Hulu Plus and MLB.TV, provide Apple with 15% of revenue generated from monthly fees for subscribers that sign up through the set-top box. Apple collects 30% of revenue generated from the sale of iPhone, iPad and iPod touch apps, including in-app purchases, so the commission for Apple TV apps is half the amount developers are forced to hand over through the App Store. While the difference does not make a difference for consumers, the lower cut could make Apple TV a more attractive platform for HBO and other cable channels."But it’s even more interesting to think about Apple’s tiers of fees as we enter a world where lots of people are going to be selling Web video subscription products via platforms like Apple’s. Whether Apple is charging 15 percent or 30 percent a month, it’s giving distributors a much better deal than the 50 percent that pay TV providers usually charge premium networks like HBO. That makes the platform even more enticing to cable channels that are thinking about stepping outside of the traditional pay TV bundle — and it puts more pressure on the cable guys to sweeten the deals they already offer."The report adds that HBO is in negotiations to reach HBO NOW distribution deals with its existing pay TV distributors, enabling them to sell the service to their existing subscribers as an add-on. HBO is said to already have a deal in

'HBO NOW' Now Available for Apple TV, iPhone, and iPad

The recently announced HBO NOW channel has gone live on the Apple TV set-top box, iPhone and iPad ahead of the series premiere of HBO hit show Game of Thrones on April 12. The new Apple TV channel and iPhone and iPad app allow users to stream all of HBO's original content, past and present, as well as its entire movie catalog. The standalone streaming service costs $14.99 per month, with customers receiving the first month free if they sign up in April. HBO NOW sorts the premium network's content into various categories, including a watchlist, series and movies. There is also the option to search for TV shows and movies, and a settings menu. The streaming service is presumably limited to the United States due to content licensing restrictions. The new Apple TV channel should appear for all users today alongside a companion app for iOS devices. HBO NOW's official iPhone and iPad app [Direct Link] is rolling out on the App Store right now, and should become available for all users by the end of the day. After subscribing to HBO NOW through Apple TV or an iOS device, users can also access the HBO NOW website to stream content on the web using a Mac, which should be a familiar experience for those who have used Netflix. HBO NOW for iPhone and iPad has a similar setup as the Apple TV channel, with a side menu of categories including Home, Watchlist, Series, Movies, Comedy, Sports, Documentaries, Collections, Late Night and Settings. The app is currently featuring Game of Thrones and Silicon Valley as some of its headline programming, while other popular HBO

HBO CEO: We Partnered With Apple for HBO NOW Based on HBO GO Popularity

Apple and HBO recently inked a deal that will see Apple becoming the exclusive launch partner for HBO's upcoming "HBO Now" web-based streaming service, and in an interview with CNBC, HBO CEO Richard Plepler explained why the company chose to partner Apple. According to Plepler, the main reason why HBO opted to team up with Apple was due to the success of its existing cable-based service, HBO GO. 60 percent of HBO GO traffic comes from Apple devices, including the Apple TV, Macs, and the iPhone and the iPad. HBO GO apps have been available on iOS devices since 2011 and the service has been available on the Apple TV since 2013. Plepler also pointed towards the popularity of Apple devices as a deciding factor. Well, listen. They're obviously an extraordinary company with a wide range of devices, and those devices are proliferating throughout the consumer base. But also, as we look at HBO GO, which is our streaming service tethered to distributors, we saw about 60 percent usage on Apple devices so it made perfect sense for us to work with Apple introducing HBO Now.HBO Now differs from HBO GO because it does not require a cable subscription for access. Instead, all of HBO's content, including TV shows, movies, documentaries, and more, is available to customers for $14.99 per month. Launching in time for the Game of Thrones premiere in April, HBO NOW will be exclusively available on the Apple TV and Apple devices for the first three months of its life. Once that three month period has expired, HBO will bring the service to other platforms as well. Plepler expects HBO