September 2025 Apple Event

Apple is holding its annual iPhone-centric event on Tuesday, September 9 at 10:00 a.m. Pacific Time. This is the biggest Apple event of the year, and we'll see Apple unveiling new iPhones, new Apple Watches, the AirPods Pro 3, and possibly some other surprises. Subscribe to the MacRumors YouTube channel for more videos. We've highlighted everything that we're expecting to see at the "Awe...

Apple's "Awe Dropping" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the iPhone 17 lineup, several updated Apple Watch models, and the third-generation AirPods Pro unveiled, and perhaps some other announcements. Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We will also be updating...

Apple's "Awe Dropping" media event kicks off at 10:00 am Pacific Time today with members of the media in attendance for what is expected to be another pre-recorded presentation. We know that some MacRumors readers who can't follow the event as it's being broadcast are interested in avoiding all of the announcements and waiting until the event video is available for on-demand viewing so as to...

It's almost time for the September 9 Apple event, and last minute rumors have been trickling in. For a quick catch up, we've recapped the new information that we've heard over the last few days. Battery Alleged battery capacities for the iPhone 17 models were spotted in a Chinese regulatory database, and in the past, this database has provided accurate battery information. iPhone 17 -...

While the iPhone 17 series will take center stage at Apple's event next week, rumors suggest the company plans to release many other new products this year. Below, we have recapped 10 other Apple products that are expected to launch this year, with some likely to debut at the event and others to follow later. Apple Watch Ultra 3: A slightly larger display, S11 chip, 5G support, and satelli...

Apple's logo for its upcoming September 9 event hints at two rumored iPhone 17 Pro features, including new color options and a vapor chamber cooling system. Of course, this is all just speculation for fun, as we count down the final days until the event. New Colors Last month, Macworld's Filipe Espósito reported that orange and dark blue would be two out of the five color options...

Apple created a unique interactive Apple logo for its September 9 event, which can be interacted with on the main Apple.com website. The website currently features an animated Apple logo front and center, which changes when touched. On an iPhone or an iPad, holding a finger over the Apple logo shifts it to a darker orange the longer you hold, and when swiping, the colors will change and...

After this morning's announcement of Apple's upcoming iPhone-centric event on September 9, Apple has added an event placeholder to its YouTube channel. Apple will stream the "Awe Dropping" event on YouTube, on its Apple Events website, and in the Apple TV app, so there are multiple ways to watch it. YouTube users can click on the video placeholder and select the "Notify me" option to...

Apple will hold its annual iPhone-centric event on Tuesday, September 9 at the Apple Park campus in Cupertino, California, according to an announcement that went out today. The event will start at 10:00 a.m., with select members of the media invited to attend. At the September 2025 iPhone event, Apple will unveil the iPhone 17 lineup, which includes an all-new ultra-thin ‌iPhone 17‌ Air. It...