Apple's 'Awe Dropping' Event Placeholder Now on YouTube
After this morning's announcement of Apple's upcoming iPhone-centric event on September 9, Apple has added an event placeholder to its YouTube channel.
Apple will stream the "Awe Dropping" event on YouTube, on its
Apple Events website, and in the
Apple TV app, so there are multiple ways to watch it.
YouTube users can click on the video placeholder and select the "Notify me" option to get a notification when the livestream is up. There's also an included countdown.
If YouTube has your location information, the notification and countdown will be displayed in local time, which makes it a good way to double check when you will need to tune in to watch the event. Apple's events are almost always at 10:00 a.m. Pacific Time, which is 1:00 p.m. Eastern Time, evening in Europe, and early morning in countries in Asia and Australia.
The dedicated Apple Events website also has an option to add the event to your calendar for a cross-platform reminder.
For those who are unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account so you can follow along with the announcements.
Popular Stories
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.
For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Apple is planning to launch at least 15 new products in 2026, according to Bloomberg's Mark Gurman.
Gurman outlined what to expect from Apple in 2026 in the latest edition of his "Power On" newsletter. He said the company is heading "into one of its most pivotal years in recent memory," with the rollout of major new Apple Intelligence features, intense regulatory pressure on the App Store,...
Apple today released iOS 26.1, the first major update to the iOS 26 operating system that came out in September, iOS 26.1 comes over a month after iOS 26 launched. iOS 26.1 is compatible with the iPhone 11 series and later, as well as the second-generation iPhone SE.
The new software can be downloaded on eligible iPhones over-the-air by going to Settings > General >...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Apple today released tvOS 26.1, an update to the tvOS 26 operating system that came out in September. tvOS 26.1 is available on the Apple TV 4K and the Apple TV HD models, but Liquid Glass is only available on the second-generation Apple TV 4K or later.
tvOS 26 can be downloaded using the Settings app on the Apple TV. Open up Settings and go to System > Software Update to get the ...
Apple updated the logo and name for its Apple TV streaming service today, and it looks like Apple One might be next. On the revamped Apple TV website, there's a new, more colorful Apple One logo available.
The logo features an Apple icon that's split into six slices, and each slice includes the color that Apple uses for one of the services included in Apple One Premium.
Apple One is...
