Apple's 'Awe Dropping' Event Placeholder Now on YouTube - MacRumors
Skip to Content

Apple's 'Awe Dropping' Event Placeholder Now on YouTube

After this morning's announcement of Apple's upcoming iPhone-centric event on September 9, Apple has added an event placeholder to its YouTube channel.


Apple will stream the "Awe Dropping" event on YouTube, on its Apple Events website, and in the Apple TV app, so there are multiple ways to watch it.

YouTube users can click on the video placeholder and select the "Notify me" option to get a notification when the livestream is up. There's also an included countdown.

If YouTube has your location information, the notification and countdown will be displayed in local time, which makes it a good way to double check when you will need to tune in to watch the event. Apple's events are almost always at 10:00 a.m. Pacific Time, which is 1:00 p.m. Eastern Time, evening in Europe, and early morning in countries in Asia and Australia.

The dedicated Apple Events website also has an option to add the event to your calendar for a cross-platform reminder.

For those who are unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account so you can follow along with the announcements.

Popular Stories

macworld iphone 18 pro colors

iPhone 18 Pro's Four Rumored Colors Revealed, Including 'Dark Cherry'

Friday April 17, 2026 3:50 am PDT by
A source said to be familiar with Apple's supply chain today revealed the color options Apple is planning for the iPhone 18 Pro, iPhone 18 Pro Max, and the upcoming foldable iPhone. Image via Macworld. The information comes from Macworld, which says the signature new color for this year's Pro models will be Dark Cherry, a deep wine-like red. While other sources had previously reported on a...
macOS 27 on MacBook Pro

macOS 27 Will Mark the End of an Era

Saturday April 18, 2026 6:45 am PDT by
During its Platforms State of the Union segment at WWDC 2025, Apple revealed that macOS 26 Tahoe is the final major macOS version for Intel-based Macs. The upcoming macOS 27 release will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. macOS 27 should be available...
ipad mini 7 feature red and blue

OLED iPad Mini: Release Date, Pricing, and What to Expect

Wednesday April 15, 2026 8:15 am PDT by
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out. Processor and Performance Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...

Top Rated Comments

vegetassj4 Avatar
9 months ago
FOR IMMEDIATE RELEASE

Apple Officially Drops the “Awe” from the iPhone 17 — Because Who Needs Wonder When You Have a Subscription?


Cupertino, CA — Apple today proudly announced the iPhone 17, the most advanced iPhone yet, mainly because it’s newer. With a groundbreaking move in corporate honesty, Apple is officially dropping the “awe” factor from its latest device. That’s right — gone are the days of gasps, tears, and standing ovations at product launches. Now, you’ll just politely nod and mutter, “Yeah, I guess.”

The iPhone 17 introduces Nothing You Asked For™, a revolutionary design philosophy in which features are quietly removed, rebranded, and re-sold later for $9.99 a month.

“Consumers told us they wanted more excitement,” said Tim Cook, CEO of Apple. “So we decided to redefine excitement as slightly improved battery life and a new shade of gray that looks exactly like the old shade of gray, but with more marketing.”
Score: 13 Votes (Like | Disagree)
iphonehype Avatar
9 months ago
For the first time ever I’m not excited, I’ve had every iPhone since 1 till 15 Pro

iOS 26 is on my 15 Pro
Really don’t want to switch to android hopefully next year we see some kinda new form factor

Hopefully there might be a reason to switch, camera doesn’t bother me, something else
Score: 9 Votes (Like | Disagree)
9 months ago
"Awe dropping" Translation: we've run out of ideas, so here's some stuff with a better camera and faster processor.
Score: 6 Votes (Like | Disagree)
turbineseaplane Avatar
9 months ago

Why does other the invite say 'in person'?
It always does.

They have a live audience come in person to watch the prerecorded AD.
Score: 5 Votes (Like | Disagree)
Mr_Ed Avatar
9 months ago
Am I the only one who finds the expression “Awe Dropping” awkward, at best, if not downright silly? I can only assume some marketer thought it would be cool to “drop” something awesome, which still sounds like just droppings to me.
Score: 3 Votes (Like | Disagree)
magicschoolbus Avatar
9 months ago
I'm still waiting for my killer new features on my iPhone 16 Pro Max.. and here they are announcing another phone with killer features that my iPhone 16 Pro Max probably will not get so they can sell the 17. People that purchased the 16 really got shafted.
Score: 2 Votes (Like | Disagree)