Downloads of iPad apps surged in the first quarter of this year, driven by an increase in use and adoption of the device amid widespread stay-at-home orders.
First-time downloads of iPad-specific apps surpassed 1.1 billion worldwide in Q1 2020, according to data compiled by Sensor Tower. It marks the first year-on-year growth since the fourth quarter of 2013 and a 40 percent increase from Q1 2019.
Based on the data, the vast majority of app installs in the first quarter were in the Games and Entertainment category, followed by education apps, which reached a record 105 million worldwide.
The previous best quarter for Education apps was Q1 2013 when they reached 91 million, indicating the impact of at-home schooling during the health crisis.
In addition, quarterly global consumer spending in iPad apps reportedly saw the largest year-on-year increase since Q4 2014 at 16 percent and crossed the $2 billion threshold for the first quarter ever. About 76 percent of that money, approximately $1.6 billion, was spent on games.
As for iPhone, app installs grew 24 percent year on year last quarter, compared to 40 percent growth on iPad, partly owing to the iPad's increased suitability as a laptop stand-in at home, particularly for younger students, notes Sensor Tower.
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Maybe now Apple will actually take iPadOS seriously and not treat it as a blown up iOS like they have for many years
Incredible power, incredibly limiting software, that’s always been the story
I think the people using the iPad during this time choose it precisely because it suffices as a PC replacement without the complexities of a desktop operating system. It’s affordable, lets them access the web and run basic apps, and that’s really all they need from it. I doubt these people are connecting Bluetooth mice and keyboards to them and turning them into makeshift laptops.
For them, simplicity may be the key selling point of the iPad, not complexity.
