Apple launched the fifth-generation Apple TV 4K in September 2017 with two models for customers to choose from: 32GB ($179.00) and 64GB ($199.00). With its tvOS App Store, Apple TV 4K allows you to download video apps including Hulu, Amazon Prime Video, and HBO GO, which funnel into the centralized TV app to organize every show and movie that you watch.
Apple finally announced an update for the Apple TV 4K in April 2021, with a design that looks the same as the previous generation but a faster A12 Bionic chip that will offer a GPU boost, faster video decoding, better audio processing, and improved gameplay performance. Notably, there's also a big design change to the Siri Remote that should make it more functional for many users.
The older models of the Apple TV have been discounted by as much as $50 in past sales at major Apple resellers like Adorama, Amazon, B&H Photo, Best Buy, and MacMall (which is now integrated with TigerDirect). In this guide we'll be tracking the lowest prices for both 32GB and 64GB Apple TV 4K models - as well as the non-4K Apple TV HD - from these retailers and others.
Apple TV 4K (2017)
Deals on the Apple TV 4K are few and far between, so you won't see much more than about $10 in savings on average. We saw a rare $30 discount in early February, but since then there have been no deals on the Apple TV 4K. Now that we have a brand new model, we may see steeper discounts on this 2017 model soon, but otherwise shoppers should look to the latest model as it will be priced the same as this version.
Apple TV 4K (2021)
The new Apple TV 4K will be priced the same as the previous model: $179 for 32GB and $199 for 64GB. The first cash discounts on these models have arrived in June, and you can get the 32GB model for $169.00 and the 64GB model for $189.99 on Amazon.
Apple TV HD
The 2015 Apple TV HD hasn't seen any particularly steep sales lately, so if you're interested in this version of Apple's set-top box, you should purchase the 2021 model that's paired with the new Siri Remote.
On Amazon, the new Apple TV HD with the upgraded Siri Remote is priced at $144.98, down from $149.00. The only difference with this bundle is the Siri Remote; the Apple TV HD itself has not changed. Because this model is already at a low price, don't expect steep discounts to be available soon.
We follow deals on Apple TV 4K and much more over in our full Deals Roundup, so head there for even more information on the latest bargains related to Apple products and accessories.
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