Apple launched the fifth-generation Apple TV 4K in September 2017 with two models for customers to choose from: 32GB ($179.00) and 64GB ($199.00). With its tvOS App Store, Apple TV 4K allows you to download video apps including Hulu, Amazon Prime Video, and HBO GO, which funnel into the centralized TV app to organize every show and movie that you watch.
Apple finally announced an update for the Apple TV 4K in April 2021, with a design that looks the same as the previous generation but a faster A12 Bionic chip that will offer a GPU boost, faster video decoding, better audio processing, and improved gameplay performance. Notably, there's also a big design change to the Siri Remote that should make it more functional for many users.
The older models of the Apple TV have been discounted by as much as $50 in past sales at major Apple resellers like Adorama, Amazon, B&H Photo, Best Buy, and MacMall (which is now integrated with TigerDirect). In this guide we'll be tracking the lowest prices for both 32GB and 64GB Apple TV 4K models - as well as the non-4K Apple TV HD - from these retailers and others.
Apple TV 4K (2017)
Now that we have a brand new model, we're starting to see steeper discounts on this older Apple TV 4K. Right now, you can get the 32GB Apple TV 4K (fourth generation) for just $79.00 on Walmart, down from $169.00.
Apple TV 4K (2021)
The new Apple TV 4K will be priced the same as the previous model: $179 for 32GB and $199 for 64GB. The first cash discounts on these models have arrived, and you can get the 32GB model for $169.00 on Amazon and the 64GB model for $189.99 on Amazon.
Apple TV HD
On Amazon, the new Apple TV HD with the upgraded Siri Remote is priced at $144.00, down from $149.00. The only difference with this bundle is the Siri Remote; the Apple TV HD itself has not changed. We have seen this model down to around $130 in the past, but that sale is rare.
We follow deals on Apple TV 4K and much more over in our full Deals Roundup, so head there for even more information on the latest bargains related to Apple products and accessories.
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