Apple has unveiled a whopping nine new products so far this March, including an iPhone 17e, iPad Air models with the M4 chip, MacBook Air models with the M5 chip, MacBook Pro models with M5 Pro and M5 Max chips, the all-new MacBook Neo, an updated Studio Display, a higher-end Studio Display XDR, AirPods Max 2, and Nike Powerbeats Pro 2.
iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic accessories, Apple's second-generation C1X modem for faster 5G, and a doubled 256GB of base storage. In the U.S., the iPhone 17e starts at $599, just like the iPhone 16e did.
The new iPad Air's key upgrades include Apple's M4 chip, an increased 12GB of RAM, Apple's N1 chip with Wi-Fi 7 support, and the C1X modem in cellular models.
The MacBook Air received a faster M5 chip, and a doubled 512GB of base storage, but the starting price increased from $999 to $1,099 as a result of a 256GB configuration being dropped. With the N1 chip, the MacBook Air now has Wi-Fi 7 and Bluetooth 6, and it now comes with Apple's 40W Dynamic Power Adapter with 60W Max.
The higher-end 14-inch and 16-inch MacBook Pro models finally received M5 Pro and M5 Max chips, plus up to twice as fast SSD speeds and a doubled 1TB of base storage. Battery life has increased slightly across all of the models, and the N1 chip extends to the MacBook Pro line now for Wi-Fi 7 and Bluetooth 6 support.
The regular Studio Display gained Thunderbolt 5 support and improved speakers, and the camera now supports Desk View. There is also an all-new, higher-end Studio Display XDR that gained all of those benefits, plus bigger improvements such as a 120Hz refresh rate, mini-LED backlighting, increased brightness, and more.
The colorful new MacBook Neo starts at just $599 in the United States, and at an even lower $499 for college students. Available in Blush, Citrus, Indigo, and Silver, the MacBook Neo is powered by the A18 Pro chip from the iPhone, and it is equipped with a 13-inch display, up to 512GB of storage, and a non-configurable 8GB of RAM.
AirPods Max 2 have a handful of upgrades over the previous AirPods Max, including Apple's H2 chip, increased active noise cancellation, improved sound quality, and features such as Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation. Plus, the Digital Crown has a new Camera Remote function.
The special-edition Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The earbuds have both Nike and Beats logos.
To learn about these new products, read our coverage of Apple's announcements:
- Apple Announces iPhone 17e With A19 Chip, MagSafe, and More
- Apple Unveils iPad Air With M4 Chip, Increased RAM, Wi-Fi 7, and More
- Apple Announces MacBook Air With M5 Chip and 512GB Base Storage
- Apple Unveils MacBook Pro Featuring M5 Pro and M5 Max Chips
- Apple Updates Studio Display With Thunderbolt 5 and More
- Apple Introduces All-New Studio Display XDR: 120Hz, Mini-LED, and More
- Apple Announces $599 'MacBook Neo' With A18 Pro Chip
- Apple Announces AirPods Max 2 With H2 Chip and More
- Apple's Special-Edition Nike Powerbeats Pro 2 Now Available
Apple also released new color options for a variety of accessories, including iPhone cases, Apple Watch bands, and the Crossbody Strap.
The first seven products in the list above were released on Wednesday, March 11, while Nike Powerbeats Pro 2 were released on Friday, March 20. Apple will begin accepting AirPods Max 2 pre-orders on Wednesday, March 25.
