WWDC 2025 Proved That Apple Learned a Valuable Lesson
At its WWDC 2024 keynote last year, Apple previewed a more personalized version of Siri that has since been delayed until next year. Subsequently, Apple was hit with class action lawsuits that accuse the company of false advertising, and well-known Apple commentator John Gruber strongly criticized the company over the situation.
Apple also missed its promised 2024 timeframe for launching next-generation CarPlay, which it first announced all the way back at WWDC 2022. The company finally announced the launch of CarPlay Ultra last month, with the software system rolling out in high-end Aston Martin vehicles in the U.S. and Canada to start.
It appears that Apple learned a valuable lesson.
During its WWDC 2025 keynote, there was a noticeable lack of new software features that Apple promised as coming later this year. The company did say that Apple Intelligence will be gaining support for additional languages later this year, but most of those languages had already been announced months ago. Over the past several years, on the other hand, there were typically quite a few "later this year" labels on Apple's software pages.
Still, not every new feature announced at WWDC 2025 is available in the first betas of Apple's latest software releases. The lack of "later this year" phrasing suggests that those features will be ready by time iOS 26 and the other updates are released in September, however, as opposed to subsequent versions like iOS 26.1 or iOS 26.2.
Overall, it is clear that Apple is being more cautious, as was expected. In a report last month about Apple's artificial intelligence shortcomings, Bloomberg's Mark Gurman and Drake Bennett cited sources who said that Apple planned to mostly stop announcing new features more than a few months before they are ready to launch. Based on the WWDC 2025 keynote, that does appear to be the company's approach for now.
Popular Stories
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October.
There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose.
Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone.
iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account.
In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times.
The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said.
While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio.
MacBook Air (Early 2026)
The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more.
Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen.
Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
