Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today.
This alleged change in strategy comes after Apple was forced to delay its more personalized version of Siri, which will be powered by Apple Intelligence. Apple first previewed the promised Siri upgrades during its WWDC 2024 keynote, and at the time it said the features would be available within the following year.
Apple also missed its promised 2024 timeframe for launching next-generation CarPlay, which it first announced all the way back at WWDC 2022. The company finally announced the launch of CarPlay Ultra last week, with the software system rolling out in high-end Aston Martin vehicles in the U.S. and Canada this month.
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Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
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Apple is expected to unveil iOS 27 during its WWDC 2026 keynote on June 8, and the update should be released in September.
Below, we outline some of the new features that are rumored to be coming with iOS 27, beyond the long-awaited more personalized version of Siri.
iOS 27 will reportedly support 5G satellite internet connectivity, although this functionality might be limited to the...
There's a good chance you have at least one AI chatbot app on your iPhone, be it ChatGPT, Gemini, Claude, or Perplexity. Soon though you'll have to make room for another one – only this time it will appear all on its own with Apple's next major software update.
That's right, Siri is set to become a chatbot app.
According to Bloomberg, Apple is already testing the standalone app and plans...
Apple is developing at least four different styles of smart glasses, and the company is betting that their superior design will set them apart from rival products, according to Bloomberg's Mark Gurman.
Writing in his latest Power On newsletter, Gurman says that Apple's latest designs are made from a high-end material called acetate, which is "more durable and luxurious" than the standard...
