Apple's Latest Ads Show Off Key iPhone Features
Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My.
Each ad is about 13 seconds in length, and they are all text-based, providing little tidbits of information about the iPhone's capabilities. For the Find My ad, for example, Apple focuses on parents and children. "Find My on iPhone lets you view your kid's location if you need to," it reads.
The Stolen Device Protection video reminds people that additional iPhone security is available. "Stolen Device Protection adds extra layers of security for your Apple Account if your iPhone is lost or taken."
For the Ceramic Shield ad, Apple compares it to traditional smartphone glass. "Our Ceramic Shield material on
iPhone 16 is 2x tougher than any smartphone glass."
The App Store ad highlights Apple's review process, and how it cuts down on malware. "Every app on the App Store is scanned for malware through automated and human review so your device stays secure."
Each ad ends with the tagline "There's more to iPhone," and they link to Apple's "More" iPhone page that highlights a range of different things the iPhone can do.
Apple has shared videos in this style before, and these short ads will likely be shown in short YouTube ad spots and on social networks.
Popular Stories
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest.
Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update.
The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September.
Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...
MacBook Pro availability is tightening on Apple's online store, with select configurations facing up to a two-month delivery timeframe in the United States.
A few 14-inch and 16-inch MacBook Pro configurations with an M4 Pro chip are not facing any shipping delay, but estimated delivery dates for many configurations with an M4 Max chip range from February 6 to February 24 or even later. At...
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely.
Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices.
Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026:
The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras
Under-screen Face ID...
