DoJ Wins Another Victory: Google's Ad Tech Empire Violates Antitrust Laws
Google has an illegal monopoly in online advertising, U.S. District Judge Leonie Brinkema said today. Google is guilty of "willfully acquiring and maintaining monopoly power" in the publisher ad server market that websites use for ads and the open-web display ad exchange market that matches advertisers with websites.
Publishers that wanted to use Google's ad exchange were also required to use its ad server, which disadvantaged competing platforms. Google's "First Look" feature gave its ad exchange the first right of refusal for impressions, and "Last Look" let its platform assess bids from competitors before making its own bid.
Google later rolled out Unified Pricing Rules limiting the pricing strategies that publishers used to reduce dependence on Google ads and screen out low-quality content, which the court says favored Google's ad tech growth while harming rival ad tech products. Google's scale and "vast repositories" of data about advertisers, publishers, and users limits competition.
According to the court, Google's actions have resulted in significant harm to advertisers, publishers, and consumers.
Google could be required to divest its publisher ad server and exchange products, make changes to how it operates to prevent anticompetitive practices in the future, and pay fines. The court plans to decide on appropriate remedies at a future hearing.
Today's antitrust ruling comes as Google gears up to face off with the U.S. Department of Justice over its online search monopoly. The DoJ plans to push for Google to sell off its Chrome browser.
Popular Stories
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more.
Note:...
