Tim Cook Teases an 'Apple Launch' Next Wednesday

Thursday February 13, 2025 7:07 am PST by Joe Rossignol

In a social media post today, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19.

apple launch feb 2025
"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.

The post includes a short video with an animated Apple logo inside a circle.

Cook did not provide an exact time for the launch, or share any other specific details, so his post is a bit of a mystery. However, Bloomberg's Mark Gurman believes the post is a teaser for Apple announcing a new iPhone SE. He previously said the device would be unveiled by next week, with rumored features including an A18 chip, a larger 6.1-inch OLED display, Face ID, a USB-C port, Apple Intelligence support, and more.

Will any other new products be announced next week? Rumors suggest new MacBook Air, iPad Air, and entry-level iPad models will be launching in the coming weeks, and other devices expected to launch this year include a new AirTag, an all-new smart home hub, and more. We shall find out exactly what Apple has planned in six days from now.

Cook's post seems to be more of a teaser rather than an event invite, so it seems likely that any announcements would be shared in press releases on the Apple Newsroom website. But, there could be YouTube announcement videos too, like we saw when Apple announced new iMac, Mac mini, and MacBook Pro models with M4 chips last October.

Tag: Tim Cook

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Top Rated Comments

confirmed

8 months ago

Based on the image.. it’s definitely the return of the Apple SuperDrive

Yay physical media!! What is old is new again.

Score: 77 Votes (Like | Disagree)

Expos of 1969

8 months ago

A new CEO. Tim will announce his retirement on Wednesday.

Score: 50 Votes (Like | Disagree)

sw1tcher

8 months ago

"Get ready to meet the newest member of the family," he said, with an #AppleLaunch hashtag.

A new member to the family would seem to indicate a new product. An updated iPhone SE or M4 MacBook Air wouldn't really be considered a new member of the family, would it?

Score: 43 Votes (Like | Disagree)