Apple CEO Tim Cook: There's a 'Lot of Innovation' Left for Future iPhone Development

During today's earnings call covering the first fiscal quarter of 2025, Apple CEO Tim Cook was asked about whether he felt there was room for form factor innovation in future iPhone models, with the question hinting perhaps spurred by rumors of the upcoming
"iPhone 17 Air."

iPhone 17 Air Size Feature
Cook often declines to provide insight into future products during earnings calls, but he did give an encouraging answer. "I think there's a lot more to come," Cook said. "I could not feel more optimistic about our product pipeline."

Cook went on to say that there is indeed room for change in the ‌iPhone‌ lineup. "I think there's a lot of innovation left on the smartphone," said Cook.

Rumors suggest that Apple is designing a super thin version of the ‌iPhone‌ that will replace the "Plus" model in the series. The device is expected to be between 5mm and 6mm thick, which would make it the thinnest ‌iPhone‌ to date.

In a separate question, Cook was asked whether the super thin design of the 12.9-inch M4 iPad Pro was driving iPad revenue, but Cook said that wasn't the case. It's the iPad Air and the ‌iPad‌ that were responsible for the 15 percent revenue growth the ‌iPad‌ category saw during the holiday quarter.

That's not a surprise given the high price of the ‌iPad Pro‌. Rumors have been split on how much Apple's super thin ‌iPhone‌ will cost, but it is expected to be less expensive than the Pro models. Apple will focus on design, with the device set to use a lower powered chip than the Pro models and a single-lens camera.

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Top Rated Comments

Paradoxally Avatar
1 week ago
Well what do you expect the man to say? "Guys we're just milking you now please buy the new iPhone in September"?
Score: 49 Votes (Like | Disagree)
nottorp Avatar
1 week ago
Reminder: thinner is not innovation, it's a fetish.
Score: 32 Votes (Like | Disagree)
phuklok1 Avatar
1 week ago
here's a revelation... treat your existing customers well - this goes a long way for getting new customers.

spend time fixing bugs instead of releasing emojis, wallpapers and other non core features. apple has been consistently pissing off its long term customers with increasingly buggy software - some bugs have been going on for years.

stop purposely creating e-waste by tying the browser, notes, music, etc to the OS. (didn't microsoft get sued for this a long time ago?!) let them be separate apps so older devices your customers have can be secure. it probably takes more work to not break older devices than to just let them update those apps (no, i'm not talking about new features here).

give us expand-ability for that matter. at least we're getting a few ports on devices lately after they stripped them all out. i cannot even connect an external GPU for actual work to M-series macs anymore.

stop outright ripping people off... it is noticeable when you charge through the nose (4x) for storage and allow for no user upgrades. the good will from your customers is quickly disappearing... this is coming from someone who has been using apple stuff forever and has a closet full to show for it.
Score: 21 Votes (Like | Disagree)
McWetty Avatar
1 week ago
“A lot of innovation”… that we’re going to trickle out over the next 10 years.
Score: 21 Votes (Like | Disagree)
Mrkevinfinnerty Avatar
1 week ago
iPhone 18 Pro with new button confirmed.
Score: 19 Votes (Like | Disagree)
mansplains Avatar
1 week ago
There's a lot of innovation but we'll continue drip feeding it for now. iPhone printer go brrrr chart go up ?
Score: 18 Votes (Like | Disagree)