Apple Promotes Beats Pill With Valentine's Day-Themed Ad
Apple is continuing to promote the Beats Pill speaker, today sharing a new Valentine's Day-themed short ad that uses the cute anthropomorphized "Pill People" characters to highlight battery life.
The spot features the red Beats Pill holding up a be mine sign and playing music in a Say Anything-esque scene. The white Beats Pill walks by and asks how long the red Beats Pill has been outside playing music. "17 hours," replies the speaker, before an end tag comes up that points out the device's 24-hour battery life.
"Nobody ❤️s a 24-hour battery life like we do. And did you know 2 Beats Pills can be paired together for increased volume? Sounds like a sign to us," reads the ad's description.
Apple's Beats brand introduced the new version of the Beats Pill in June of last year, after the prior Pill+ version was discontinued in early 2022. The updated Beats Pill is priced at $150 and it offers a redesigned speaker system, a removable lanyard for portability, USB-C charging, IP67 water resistance, and 24 hours of battery life.
Popular Stories
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past.
The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3.
Subscribe to the MacRumors YouTube channel for more videos.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2.
watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC.
It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3.
Mac users can download the macOS Sequoia update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15.
With...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Visa wants to pay Apple approximately $100 million to be the new payment network for the Apple Card, reports The Wall Street Journal. As of right now, the Apple Card is on the Mastercard payment network, but that is set to change because Apple is ending its partnership with Goldman Sachs.
Both American Express and Visa are vying to replace Mastercard as Apple's card services provider, while...