Apple Brings in New Exec to 'Fix' Siri and Apple Intelligence

Apple is making an internal staffing change that it hopes will improve Siri and its artificial intelligence offerings, reports Bloomberg. Kim Vorrath, a 37-year Apple veteran, will join the AI team to work under AI chief John Giannandrea.

Apple Intelligence General Feature
Vorrath is a program management VP, and has a reputation for meticulously managing software projects at Apple and ensuring employees meet deadlines. She has been described as Apple's "bug wrangler" and as a "powerful force" in the company. For the last few years, she has been working on Apple's AR/VR team developing the Vision Pro headset, but now she is being moved to AI.

The news comes just after a widely circulated story about Siri's failure to accurately provide basic knowledge about Super Bowl results. ‌Siri‌ has long been seen as inferior to other personal assistants, and in recent years, ‌Siri‌ has been unable to measure up to AI-based chatbots.

Apple is also addressing widespread criticism of its Apple Intelligence Notification summary feature, which has on several occasions mistakenly summarized news stories in a way that produced confusing false headlines. To fix the problem, Apple is temporarily removing Notification summaries for news and entertainment apps in iOS 18.3, an update expected next week.

Apple attempted to improve ‌Siri‌ by integrating OpenAI's ChatGPT into ‌Apple Intelligence‌, but there are still serious problems with ‌Siri‌. Additional ‌Siri‌ features are going to be coming in the near future as part of an iOS 18.4 update, and in iOS 19, Apple is rumored to be planning to introduce an LLM version of ‌Siri‌ that will be comparable to ChatGPT and Google's Gemini.

According to Bloomberg, Vorrath's move to the AI team is a signal that the company sees AI as more important than the Vision Pro. Vorrath is known for organizing engineering groups and redesigning workflows with new processes.

In a memo announcing the change, Giannandrea said that Apple plans to focus on improving the ‌Siri‌ infrastructure as well as Apple's in-house AI models.

Popular Stories

iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...

Top Rated Comments

ignatius345 Avatar
10 weeks ago
I think they need to retire the name "Siri" at this point. It's been run into the ground. Start fresh with a new name and a new approach.
Score: 54 Votes (Like | Disagree)
outlawarth Avatar
10 weeks ago
First order of business for the new exec: get rid of the "Here is what I found on the web for you" response.
Score: 33 Votes (Like | Disagree)
Kylo83 Avatar
10 weeks ago
I missed the days when Apple was the best at doing everything.
Score: 23 Votes (Like | Disagree)
scrapesleon Avatar
10 weeks ago
changing executives won't fix the issue with Siri though
Score: 17 Votes (Like | Disagree)
sully54 Avatar
10 weeks ago
I just think its crazy that with all the bugs and issues Apple software has these days, they have someone like Vorrath, a "bug wrangler", working on a niche product like the Vision Pro.
Score: 17 Votes (Like | Disagree)
NT1440 Avatar
10 weeks ago
No one can “fix” generative AI. It is a “yes, and” technology. It just spits out results, and no one should trust they aren’t hallucinations.

This entire field is a dead end and every continued training round (which costs exponentially more) gives diminishing returns.

If you want to automate emails, fine, but this should technology should NEVER be used in any type of critical systems or workflows without a large team of humans to check its work.

None of this is worth the money, ecological resources, or focus the Tech industry and governments have poured into it.
Score: 16 Votes (Like | Disagree)