Apple Promotes Severance Season 2 Premiere With Lumon Industries Pop-Up and Visits From Actors

Ahead of the season two premiere of hit TV show Severance, Apple is marketing the show with a fun Severance pop-up at the Grand Central Terminal in New York City.

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Apple has assembled a glass cube with workstations that are identical to the setups that Lumon employees use on the show, complete with employees "working," doing yoga, playing catch, throwing paper airplanes, sipping coffee, and performing other activities that we've seen on Severance.

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At 4:30 p.m. Eastern Time, Severance director Ben Stiller made an appearance at the site, with some of the show's actors visiting as well. Adam Scott, Zach Cherry, Patricia Arquette, Britt Lower, and Tramell Tillman were on hand and spent time in the makeshift office space, with the actors in character as their "innies."

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The performance went on for more two and a half hours, and the actors behaved as if they were actually at work at Lumon Industries.

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Severance is set to return to Apple TV+ on Friday, January 17, three years after the first season of the show premiered.

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Top Rated Comments

lazyrighteye Avatar
14 weeks ago
Hahha! So the actual actors just showed up and... acted? Amazing!

Best, most interesting/refreshing series in a long time.


Edit (to clarify): my "Amazing!" was not sarcastic. The publicity stunt is as brilliant and interesting as the series. Very cool!
Score: 16 Votes (Like | Disagree)
lucasajackson Avatar
14 weeks ago
I love the show, but I also have to point out the irony that if the concept of severance were reality Apple would be first to mandate it given their culture of secrecy.
Score: 9 Votes (Like | Disagree)
tarkeybear Avatar
14 weeks ago
Wow! When I first saw the pics, I thought those are some excellent manaquins, but then realized that the postures were different and they were the actors!
Score: 9 Votes (Like | Disagree)
ikramerica Avatar
14 weeks ago
I wish they would stop putting on commercials that tell us what will happen. Spoilers come so fast hard to avoid.
Score: 7 Votes (Like | Disagree)
filmantopia Avatar
14 weeks ago

I really, really loved Silo and Severance first seasons. The second season of Silo has been a struggle for me to get through. I’m afraid Severance will be the same, as the mysteries have been revealed.
I think the second season of Silo is significantly better than the first.
Score: 7 Votes (Like | Disagree)
Woyly Avatar
14 weeks ago
I recently rewatched season one ... im ready for season two!!!
Score: 7 Votes (Like | Disagree)