Apple Consolidating Vision Pro Demo Areas in Stores Amid Rumors of Slowing Sales and Reduced Production
Apple is planning to consolidate the retail space dedicated to the Apple Vision Pro headset in some of its store locations, Bloomberg's Mark Gurman said today.
Most stores have two tables dedicated to the Apple Vision Pro, one for display units and one for customer demos. Apple is planning to move both the demo and display sections to a single table, using the extra space to display the new M4 Mac models.
Gurman says that Apple is piloting this new store arrangement, and that the change will only be coming to some locations at this time.
Apple's plan to dedicate less retail space to the Vision Pro comes just two weeks after The Information said that Apple had reduced Vision Pro production and could stop making the device entirely by the end of 2024. Some factories cut production of Vision Pro components as early as May based on poor sales forecasts.
Estimates suggest that Apple will sell fewer than 500,000 Vision Pro headsets this year, even as the rollout of the device expands to additional countries. Apple suppliers have already produced enough components to manufacture between 500,000 and 600,000 headsets, so Apple does not need additional supply.
Apple analyst Ming-Chi Kuo believes Apple will iterate on the Vision Pro as soon as 2025, introducing a new headset with a faster M5 chip. Apple is also developing a more affordable version of the Vision Pro, but rumors are mixed on when it might come out.
In a recent interview, Apple CEO Tim Cook said that the Vision Pro is "not a mass-market product" because of its high price, and is instead aimed at early adopters, or "people who want to have tomorrow's technology today."
Popular Stories
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison.
The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be.
The iPhone 17 Air is expected to be ...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
A developer has demonstrated Windows 11 ARM running on an M2 iPad Air using emulation, which has become much easier since the EU's Digital Markets Act (DMA) regulations came into effect.
As spotted by Windows Latest, NTDev shared an instance of the emulation on social media and posted a video on YouTube (embedded below) demonstrating it in action. The achievement relies on new EU regulatory...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last.
Photo Credit: Filip Chudzinski
The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
Apple's $570 million fine from the EU has triggered a sharp rebuke from the White House, which called the fine a form of economic extortion, Reuters reports.
The fine was announced on Wednesday by the European Commission, following a formal investigation into Apple's compliance with the bloc's Digital Markets Act (DMA), a landmark piece of legislation aimed at curbing the market dominance of ...
