Apple Shares New Ads Highlighting Apple Intelligence Features
With the launch of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, Apple is going all in on promoting Apple Intelligence. Today's iMac announcement was heavily focused on the Mac's Apple Intelligence features, and Apple has also shared two new Apple Intelligence ads.
Apple's first ad shows off Writing Tools, featuring an office worker who sends an email and uses the "Professional" rewriting feature to make it sound less casual. The well-crafted email impresses his boss.
The second ad features a woman who forgot it was her husband's birthday, so she whips up a quick Memory Movie slideshow on her iPhone as a gift.
Both Writing Tools and Memory Movies in the Photos app are new features that are available on devices running iOS 18.1, iPadOS 18.1, or macOS Sequoia 15.1. The updates launched to the public today.
Popular Stories
A new open-source tool is making waves in the Mac community by helping users reclaim valuable storage space taken up by Apple's AI models. Called "RemoveMacAI," the command line tool disables Apple Intelligence on macOS 27, removes its downloaded models, and prevents them from being downloaded again.
In macOS 27, Apple removed the toggle to disable Apple Intelligence wholesale, and simply...
After you install macOS 27 Golden Gate, Apple automatically downloads a multi-gigabyte AI model to your Mac the next time it's connected to the internet. Unlike previous versions of macOS, you can't prevent it. Siri AI, and by extension Apple Intelligence, are now a mandatory part of your system.
For macOS 27 Golden Gate, Apple says the latest Apple Intelligence features require up to 14GB...
Apple's latest tvOS 27.2 beta adds weight to rumors that the next Apple TV will have Siri AI and Apple Intelligence support. Code suggests Apple is adding an Improve Siri & Apple Intelligence toggle to the tvOS Settings app.
"Help improve foundation models and Siri by allowing Apple to collect and use your text and audio interactions with Siri, Dictation, and Translate," the text reads....