Apple Will Let Verified Businesses Display Logos in Apps Like Mail, Phone, and Wallet

Apple today announced an update to its Apple Business Connect feature, designed to allow any verified business to create a consistent branding and location presence across apps that include Maps, Wallet, Phone, and Mail.

apple business connect
Using Business Connect, companies are able to sign up to display their brand in the Phone app when a call is placed to an iPhone user, or in the Mail app to make an incoming email more recognizable. Businesses can sign up for Branded Mail today, with logos appearing to customers later this year when iOS 18.2 is released.

In 2025, companies will be able to use Business Caller ID, which will show their name, logo, and department on an inbound call screen.

There's also now an option for businesses to display their logo in Tap to Pay on ‌iPhone‌, rather than a category icon. Apple says this change will help customers ensure they're making a payment to a verified business.

Businesses have been able to claim and manage their location place cards for Maps using Business Connect, but now Business Connect is also available to businesses that operate a service or that operate online without a physical location.

More information on signing up for Business Connect can be found on Apple's website.

Related Roundups: iOS 18, iPadOS 18
Related Forums: iOS 18, iPadOS 18

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Top Rated Comments

G3Blue Avatar
9 months ago
Thanks, I hate this.
Score: 14 Votes (Like | Disagree)
infiniteentropy Avatar
9 months ago
Good thing this will never be exploited to scam people.

</s>
Score: 14 Votes (Like | Disagree)
ifxf Avatar
9 months ago
So can the user disable this? Especially don’t like the contact logo appearing in mail.
Score: 11 Votes (Like | Disagree)
ikramerica Avatar
9 months ago

Good thing this will never be exploited to scam people.

</s>
The point is to try to stop scamming.

The problem is, as soon as it gets hacked or otherwise phished, then people will believe they are safe sending money to Albania thinking it’s the gas company.
Score: 9 Votes (Like | Disagree)
Rydawg96 Avatar
9 months ago

So can the user disable this? Especially don’t like the contact logo appearing in mail.
Why? Easier to differentiate legit emails from scammers if they have a verified logo.
Score: 9 Votes (Like | Disagree)
needsomecoffee Avatar
9 months ago
Coud Apple please, PLEASE extend this to using Trademarks to limit App Store searches. It is incredibly frustrating/frightening to search on a Trademarked word to find an app, and have the actual app be rows down in the listing because scam apps have linked to that search term. I honestly have a hard time with this. If Apple will not limit search results to the TM owner, at least highlight the TM owner's app with a different background color or something. Thx Tim.
Score: 6 Votes (Like | Disagree)