Apple Will Let Verified Businesses Display Logos in Apps Like Mail, Phone, and Wallet
Apple today announced an update to its Apple Business Connect feature, designed to allow any verified business to create a consistent branding and location presence across apps that include Maps, Wallet, Phone, and Mail.
Using Business Connect, companies are able to sign up to display their brand in the Phone app when a call is placed to an iPhone user, or in the Mail app to make an incoming email more recognizable. Businesses can sign up for Branded Mail today, with logos appearing to customers later this year when iOS 18.2 is released.
In 2025, companies will be able to use Business Caller ID, which will show their name, logo, and department on an inbound call screen.
There's also now an option for businesses to display their logo in Tap to Pay on iPhone, rather than a category icon. Apple says this change will help customers ensure they're making a payment to a verified business.
Businesses have been able to claim and manage their location place cards for Maps using Business Connect, but now Business Connect is also available to businesses that operate a service or that operate online without a physical location.
More information on signing up for Business Connect can be found on Apple's website.
Popular Stories
iOS 18.3 was released last month, so the first iOS 18.4 beta should be coming soon. iOS 18.4 is expected to be a more substantial update for the iPhone, with several new features and changes related to Apple Intelligence and beyond.
Apple's website suggests that iOS 18.4 will be released in April, following beta testing. Below, we outline what to expect from the update so far.
Apple...
Apple today announced the launch of a new app called "Invites," which is designed to allow users to plan events like birthday parties, graduations, vacations, baby showers, and more.
"With Apple Invites, an event comes to life from the moment the invitation is created, and users can share lasting memories even after they get together," said Brent Chiu-Watson, Apple's senior director of...
Apple does not approve of the "Hot Tub" pornography app that was released for the iPhone in the EU using alternative app distribution, Apple said in a statement to MacRumors. Further, Apple is concerned about the potential user safety risks with a pornography app, and says that it undermines consumer trust in the Apple ecosystem.
We are deeply concerned about the safety risks that hardcore...
Apple hasn't refreshed the Apple TV since 2022, but rumors suggest that we're finally going to get an update in 2025. We don't have a full picture of what to expect yet, but we have some hints on what's coming.
Subscribe to the MacRumors YouTube channel for more videos.
Updated A-Series Chip
The current Apple TV 4K uses the A15 Bionic chip that was in the iPhone 13 lineup, and it's time for...
Apple this week increased the prices for its monthly AppleCare+ subscription prices for the iPhone, raising the cost by 50 cents for all models in the United States.
Standard AppleCare+ for the iPhone 16 models is now priced at $10.49 per month, for example, up from the prior $9.99 per month price. The 50 cent price increase applies to all available AppleCare+ plans for Apple's current...
Update: The new Apple Invites app has officially been announced.
The main iCloud.com page has seemingly confirmed Apple's rumored invites tool, which has yet to be officially announced by the company.
The page says "Apple Invites" will be an iCloud+ feature:Upgrade to iCloud+ to get more storage, plan events with Apple Invites, and have peace of mind with privacy features like iCloud...
Apple today surprised us with a new Invites app, which is designed for planning events like birthday parties, vacations, and baby showers. We checked it out in our latest video to see how it works, what you can use it for, and to demonstrate all of the different features in the app.
Subscribe to the MacRumors YouTube channel for more videos.
Invites is a standalone app that you can download...
Disney+ lost 700,000 subscribers worldwide in recent months, according to Disney's earnings results for the first quarter of 2025.
Disney said it now has 124.6 million Disney+ subscribers, a decrease of 0.7 million compared to its subscriber numbers in the fourth quarter of 2024. The drop in subscribers comes after Disney+ prices increased in the fall. Disney+ with Ads went from $7.99 to...
