Apple Will Let Verified Businesses Display Logos in Apps Like Mail, Phone, and Wallet

Apple today announced an update to its Apple Business Connect feature, designed to allow any verified business to create a consistent branding and location presence across apps that include Maps, Wallet, Phone, and Mail.

apple business connect
Using Business Connect, companies are able to sign up to display their brand in the Phone app when a call is placed to an iPhone user, or in the Mail app to make an incoming email more recognizable. Businesses can sign up for Branded Mail today, with logos appearing to customers later this year when iOS 18.2 is released.

In 2025, companies will be able to use Business Caller ID, which will show their name, logo, and department on an inbound call screen.

There's also now an option for businesses to display their logo in Tap to Pay on ‌iPhone‌, rather than a category icon. Apple says this change will help customers ensure they're making a payment to a verified business.

Businesses have been able to claim and manage their location place cards for Maps using Business Connect, but now Business Connect is also available to businesses that operate a service or that operate online without a physical location.

More information on signing up for Business Connect can be found on Apple's website.

Related Roundups: iOS 18, iPadOS 18
Related Forums: iOS 18, iPadOS 18

Popular Stories

maxresdefault

Apple Releases iOS 18.4 With Priority Notifications, Ambient Music, New Emoji and More

Monday March 31, 2025 10:03 am PDT by
Apple today released iOS 18.4 and iPadOS 18.4, the fourth major updates to the iOS 18 and iPadOS 18 operating system updates that came out last year. iOS 18.4 and iPadOS 18.4 come two months after Apple released iOS 18.3 and iPadOS 18.3. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to...
iOS 19 Mock WWDC25 Feature

iOS 19 Expected to Run on These iPhones

Monday March 31, 2025 5:28 pm PDT by
iOS 19 will not be available on the iPhone XR, iPhone XS, or the iPhone XS Max, according a private account on social media site X that has accurately provided information on device compatibility in the past. The iPhone XR, iPhone XS, and iPhone XS Max all have an A12 Bionic chip, so it looks like iOS 19 will discontinue support for that chip. All other iPhones that run iOS 18 are expected...
iPhone 17 Pro 34ths Perspective

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2 and AirPods 4

Monday March 31, 2025 11:27 am PDT by
Apple today released new firmware updates for all AirPods 4 and AirPods Pro 2 models. The new firmware is version 7E93, up from the 7B21 firmware that was installed on the AirPods Pro 2 and the 7B20 firmware available on the AirPods 4 and AirPods 4 with ANC. It is not immediately clear what new features or changes are included in the new firmware, but we'll update this article should we find ...
top stories 2025 03 29

Top Stories: WWDC 2025 Announced, iPhone 17 Pro and iOS 19 Rumors, and More

Saturday March 29, 2025 6:00 am PDT by
Apple's big developer event is a little over two months away, and rumors about what we can expect to see in Apple's next major operating system updates are becoming increasingly frequent. A public release of iOS 18.4 is also imminent with a number of updates and improvements, although we won't be getting the major Apple Intelligence Siri upgrades that had reportedly been planned for this...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.4 With Mail Categorization and More

Monday March 31, 2025 10:04 am PDT by
Apple today released macOS Sequoia 15.4, the fourth major update to the macOS Sequoia operating system that launched in September. macOS Sequoia 15.4 comes two months after the launch of macOS Sequoia 15.3. Mac users can download the ‌‌macOS Sequoia‌‌ update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. With...
iOS 19 visionOS UI Elements

Apple Codename Provides Clue About iOS 19's Rumored New Design

Sunday March 30, 2025 6:40 am PDT by
Multiple sources have claimed that iOS 19 will introduce a new design with more translucent buttons, menus, notification banners, and more, and there is now another clue that points towards this glass-like appearance. Bloomberg's Mark Gurman today said the new design project is codenamed "Solarium" internally. A solarium is a room with glass walls that allow in plenty of sunlight, so this...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.4 With Sleep Alarm Update

Tuesday April 1, 2025 10:34 am PDT by
Apple today released watchOS 11.4, the fourth major update to the operating system that runs on the Apple Watch. watchOS 11.4 is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.4 can be downloaded on a connected iPhone by opening up the Apple Watch app and going to General > Software Update. To install the new software,...

Top Rated Comments

G3Blue Avatar
24 weeks ago
Thanks, I hate this.
Score: 14 Votes (Like | Disagree)
infiniteentropy Avatar
24 weeks ago
Good thing this will never be exploited to scam people.

</s>
Score: 14 Votes (Like | Disagree)
ifxf Avatar
24 weeks ago
So can the user disable this? Especially don’t like the contact logo appearing in mail.
Score: 11 Votes (Like | Disagree)
ikramerica Avatar
24 weeks ago

Good thing this will never be exploited to scam people.

</s>
The point is to try to stop scamming.

The problem is, as soon as it gets hacked or otherwise phished, then people will believe they are safe sending money to Albania thinking it’s the gas company.
Score: 9 Votes (Like | Disagree)
Rydawg96 Avatar
24 weeks ago

So can the user disable this? Especially don’t like the contact logo appearing in mail.
Why? Easier to differentiate legit emails from scammers if they have a verified logo.
Score: 9 Votes (Like | Disagree)
needsomecoffee Avatar
24 weeks ago
Coud Apple please, PLEASE extend this to using Trademarks to limit App Store searches. It is incredibly frustrating/frightening to search on a Trademarked word to find an app, and have the actual app be rows down in the listing because scam apps have linked to that search term. I honestly have a hard time with this. If Apple will not limit search results to the TM owner, at least highlight the TM owner's app with a different background color or something. Thx Tim.
Score: 6 Votes (Like | Disagree)