Google Ordered to Support Alternative App Stores and Payment Methods in Play Store

Epic Games has successfully forced Google to change its Play Store business model following the conclusion of a 2020 antitrust lawsuit. A U.S. judge today decided that the Google Play Store has an illegal monopoly, and Google has been ordered make multiple changes as a result, reports Reuters.

play store google
Google will need to allow Android users to download rival app stores like the ‌Epic Games‌ Store from within Google Play, plus it is required to allow third-party app stores to distribute Google Play apps, unless developers opt out of providing their apps through the alternative app stores.

Further, Google can no longer require developers to use Google Pay Billing for apps that are sold through the Google Play Store, which means that app developers will be able to offer alternative payment methods that do not give Google a cut of app sales.

Developers will also be able to link to alternative installation options in their apps, and will be able to let customers know about other ways to make purchases. Google is prohibited from offering carriers and device makers a financial incentive to preinstall the Play Store, and it is not able to offer developers money to launch their apps exclusively on the Play Store.

Google can, however, charge a fee for "reasonable measures" that are implemented to preserve user safety and security related to apps and app stores downloaded through Google Play.

‌Epic Games‌ sued Google alongside Apple back in 2020, but the ‌Epic Games‌ v. Google lawsuit went differently from the ‌Epic Games‌ v. Apple lawsuit. While Apple won and was not declared a monopolist, Google lost to ‌Epic Games‌. Late last year, a nine-member jury ruled in Epic Games' favor, and said that Google had abused its power by charging developers unreasonable fees and operating an app store monopoly. While Google said that changes to the Play Store would be a hardship due to the time and money required, the judge overseeing the case was not swayed.

Google has to keep these changes in place for three years, starting on November 1, 2024. In a blog post, Google confirmed that it plans to appeal the ‌Epic Games‌ verdict, and it plans to ask the court to stay the ruling until the appeal plays out. Gogole believes the proposed changes would put consumer privacy and security at risk, make it harder for developers to promote their apps, and reduce competition on devices.

Google says that while the changes will satisfy ‌Epic Games‌, the unintended consequences will "harm American consumers, developers and device makers." Google's blog post further explains the reasons why it will appeal.

Google is also facing another ‌Epic Games‌ lawsuit, which was filed last week. ‌Epic Games‌ accused Google and Samsung of colluding to prevent sideloading on Galaxy devices through the Auto Blocker safety feature, though ‌Epic Games‌ CEO Tim Sweeney has confirmed that there is as of now no proof that the two companies worked together to limit sideloading on Samsung smartphones.

Popular Stories

airpods translate

AirPods Live Translation Blocked for EU Users With EU Apple Accounts

Thursday September 11, 2025 4:01 am PDT by
Apple's new Live Translation feature for AirPods will be off-limits to millions of European users when it arrives next week, with strict EU regulations likely holding back its rollout. Apple says on its feature availability webpage that "Apple Intelligence: Live Translation with AirPods" won't be available if both the user is physically in the EU and their Apple Account region is in the EU....
iPhone 17 Pro Colors

iPhone 17 and iPhone 17 Pro Models Are eSIM-Only in These Countries

Tuesday September 9, 2025 12:23 pm PDT by
Apple continues to phase out the physical SIM card tray on iPhones, with the latest models relying solely on eSIM technology in more countries. The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max support eSIMs only in these countries and regions, according to Apple: Bahrain Canada Guam Japan Kuwait Mexico Oman Qatar Saudi Arabia United Arab Emirates Un...
iPhone 17 Pro Colors

Didn't Pre-Order a New iPhone Yet? Here's How Long the Wait is Now

Friday September 12, 2025 6:11 am PDT by
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air pre-orders began at 5 a.m. Pacific Time in the U.S. and many other countries today. If you have yet to place a pre-order, you might face a longer wait now, depending on your desired configuration. As of shortly after 6 a.m. Pacific Time today, nearly all iPhone 17 Pro Max configurations on Apple's online store in the U.S. are facing ...
iPhone 17 Pro Colors

iPhone 17 and iPhone 17 Pro: Release Date and Pre-Orders

Wednesday September 10, 2025 12:30 am PDT by
Apple held its annual iPhone event on Tuesday, September 9, to unveil the iPhone 17, ultra-thin iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max. All of the new iPhone models will be available to pre-order starting Friday, September 12 at 5 a.m. Pacific Time / 8 a.m. Eastern Time in the U.S. and dozens of other countries, according to Apple. The release date for the devices is one week...
iPhone 17 Pro Cosmic Orange

Skipping the iPhone 17 Pro? Here's What's Rumored for iPhone 18 Pro

Wednesday September 10, 2025 8:33 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. If you are skipping the iPhone 17 Pro and want to know about what to expect from the iPhone 18 Pro models, we have recapped a few of the key rumors below. Under-Screen Face ID In April 2023, display industry analyst Ross Young shared a...
iPhone 17 Pro Colors

Apple Announces iPhone 17 Pro and Pro Max With New Design, Larger Battery, and More

Tuesday September 9, 2025 10:59 am PDT by
Apple today introduced the iPhone 17 Pro and iPhone 17 Pro Max. Both devices feature a new aluminum unibody design, with the Ceramic Shield now protecting both the front and back sides. Apple says the front side is now Ceramic Shield 2, which offers 3x better scratch resistance, while the rear Ceramic Shield is advertised as 4x more resistant to cracks compared to the back glass on previous...
iphone 17 pro dark blue

The Camera Plateau: What's New With the iPhone 17 Pro Cameras

Wednesday September 10, 2025 3:53 pm PDT by
With the iPhone 17 Pro and 17 Pro Max, Apple introduced a new design for the rear of the device. Instead of a camera bump, we now have a camera plateau that spans almost the entire back of the iPhone. The camera plateau houses an upgraded camera system that includes a revamped Telephoto lens. All three of the iPhone 17 Pro and Pro Max cameras are 48 megapixels, and there are five zoom...
better iphone 17 lineup

Apple Lists iPhone 17, iPhone Air, and iPhone 17 Pro Battery Capacities

Tuesday September 9, 2025 1:25 pm PDT by
Apple has confirmed the battery capacities for the iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max models that were announced earlier today. Apple is required to publish energy labels on its iPhone product pages in the EU, and they reveal the official mAh battery capacities for the devices. Here are the battery capacities for each model, according to Apple: iPhone 17:...

Top Rated Comments

SanderEvers Avatar
12 months ago

As a developer, I honestly hope one of these happens:
- 30% cut is removed
- Alternative payment methods everywhere

I believe letting the user use their card linked to their Apple Account is an ease of use thing, and having alternative payment methods might start complicating things.
"-30% cut is removed" So a developer of a platform is not allowed to profit off of that platform? Why?

"- Alternative payment methods everywhere" Which means it would be extremely easy to get your credit card / bank account stolen by a bad actor with their own "payment method". You see already thousands of those on the internet. Do you want people to get scammed more easily? Because that is what you'll get.

I want a device with one way of installing apps. So I can be certain those apps are safe. I want also ONE way to pay on that device for those apps. So I know who has access to my data if something bad happens. (legally)
Score: 38 Votes (Like | Disagree)
macmyworld Avatar
12 months ago
Pound sand Epic. Google and Apple built the devices and infrastructure. You may not like it and you can build your own. Epic is turning into a patent troll.
Score: 25 Votes (Like | Disagree)
icanhazmac Avatar
12 months ago

Google will need to allow Android users to download rival app stores like the Epic Games Store from within Google Play
Ouch, that seems like massive overreach. Allowing alt-stores is a far cry from being forced to provide the download.

I know people don't like brick and mortar analogies but will Walmart be forced to have an Amazon kiosk in-store?


plus it is required to allow third-party app stores to distribute Google Play apps, unless developers opt out of providing their apps through the alternative app stores
Also seems like overreach, devs must opt-out of alt-stores instead of opt-in? Seems very convoluted. Waking up one morning to find your app in the Epic store when you didn't want it there is unacceptable.
Score: 24 Votes (Like | Disagree)
spazzcat Avatar
12 months ago

As a developer, I honestly hope one of these happens:
- 30% cut is removed
- Alternative payment methods everywhere

I believe letting the user use their card linked to their Apple Account is an ease of use thing, and having alternative payment methods might start complicating things.
Neither one of these will help you, 30% supports that platform and the tools you use, as a user I am not buying stuff from you if I can't use App Store.
Score: 16 Votes (Like | Disagree)
schlitzz Avatar
12 months ago
And on appeal, Google will continue to state that Epic should develop its own software & hardware platform. Make its own stuff. Problem solved.
Score: 14 Votes (Like | Disagree)
macsimcon Avatar
12 months ago
You know, Chevy parts won't work in my Toyota. Nor will BMW parts. Does that make both those car companies monopolies? Nope, and it's a ridiculous notion to suggest that. Google and Apple aren't monopolies; if you don't like iOS, switch to Android. But it's not these two company's fault that they ended up a duopoly. Hell, if Google hadn't dumped Android's original design once they saw the iPhone, Apple might have become a monopoly. But that's not what happened.

Consumers voted with their wallets. Sony, Microsoft, Palm, RIM...they all tried, but they weren't giving customers what the customers wanted. So now we have Android and iOS.
Score: 14 Votes (Like | Disagree)