Apple Shares 'It's Glowtime' Event Placeholder on YouTube - MacRumors
Skip to Content

Apple Shares 'It's Glowtime' Event Placeholder on YouTube

Following this morning's announcement of an upcoming iPhone-centric event that's set to take place on September 9 at 10:00 a.m. Pacific Time, Apple has added an event placeholder on its YouTube channel.


Apple plans to stream the iPhone event on YouTube, on its website, and through the Apple TV app. There's also an event placeholder on the Apple Events site. For YouTube, users can click on the video placeholder and choose the "Notify me" option to get a notification when the livestream is up.

If YouTube has your location information, the notification and countdown are in local time, so it's a good way to double check when you'll need to tune in to see Apple's announcements. Apple almost always holds events at 10:00 a.m. Pacific Time, which is 1:00 p.m. Eastern Time, evening in Europe, and early morning in countries in Asia and Australia.

Apple's Events website also has an option to add the event to your calendar for a cross-platform reminder.

For those who are unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account so you can follow along with the announcements.

Popular Stories

macOS 27 on MacBook Pro

macOS 27 Will Mark the End of an Era

Saturday April 18, 2026 6:45 am PDT by
During its Platforms State of the Union segment at WWDC 2025, Apple revealed that macOS 26 Tahoe is the final major macOS version for Intel-based Macs. The upcoming macOS 27 release will be compatible with Apple silicon Macs only, meaning that you will need a Mac with an M-series chip or a MacBook Neo with an A18 Pro chip in order to install the software update. macOS 27 should be available...
Aston Martin CarPlay Ultra Screen

Apple Says CarPlay Ultra is Coming to These Vehicle Brands

Saturday April 18, 2026 5:59 am PDT by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. CarPlay Ultra...
Tim Cook Rainbow

Apple CEO Tim Cook Stepping Down, John Ternus Taking Over

Monday April 20, 2026 1:33 pm PDT by
Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain...

Top Rated Comments

everybodylovesramen Avatar
22 months ago
oh boy. i can’t wait to be underwhelmed. and not at all shocked at the prices going up.
Score: 21 Votes (Like | Disagree)
d4cloo Avatar
22 months ago
“Glow” must refer to Siri lighting up when activated.
Score: 14 Votes (Like | Disagree)
22 months ago
Y'all excited for the iPhone 12SSSS?
Score: 13 Votes (Like | Disagree)
russell_314 Avatar
22 months ago
It’s glowing

Attachment Image
Score: 10 Votes (Like | Disagree)
Dj64Mk7 Avatar
22 months ago

Glow.... tell me they are not going to light up the apple on the back.

Tell me they are. It’s an instant buy for me if they do!

Glowtime? What could that mean? What would be the benefit of having the Apple on the back of your iPhone 16 Pro glow? It has to be something else.

So not excited this year for the “new” models.
I guess the Glow refers to the “new and magical colors” the Apple Watch and some iPhones will get this year. Innovation in the colors… that’s Apple right now…

Glow like lume? Lume-coloured iPhones? :D

“Glow” must refer to Siri lighting up when activated.
"Glow" almost certainly refers to the new Siri animation that comes as part of Apple Intelligence, or just the Apple Intelligence features in general, since the hallmark visual feature seems to be that same glow from the invite.
Score: 9 Votes (Like | Disagree)
russell_314 Avatar
22 months ago

Glow.... tell me they are not going to light up the apple on the back.
Tell me they are. It’s an instant buy for me if they do!
Score: 7 Votes (Like | Disagree)