Apple Shares 'It's Glowtime' Event Placeholder on YouTube

Following this morning's announcement of an upcoming iPhone-centric event that's set to take place on September 9 at 10:00 a.m. Pacific Time, Apple has added an event placeholder on its YouTube channel.


Apple plans to stream the iPhone event on YouTube, on its website, and through the Apple TV app. There's also an event placeholder on the Apple Events site. For YouTube, users can click on the video placeholder and choose the "Notify me" option to get a notification when the livestream is up.

If YouTube has your location information, the notification and countdown are in local time, so it's a good way to double check when you'll need to tune in to see Apple's announcements. Apple almost always holds events at 10:00 a.m. Pacific Time, which is 1:00 p.m. Eastern Time, evening in Europe, and early morning in countries in Asia and Australia.

Apple's Events website also has an option to add the event to your calendar for a cross-platform reminder.

For those who are unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account so you can follow along with the announcements.

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Top Rated Comments

everybodylovesramen Avatar
9 months ago
oh boy. i can’t wait to be underwhelmed. and not at all shocked at the prices going up.
Score: 21 Votes (Like | Disagree)
d4cloo Avatar
9 months ago
“Glow” must refer to Siri lighting up when activated.
Score: 14 Votes (Like | Disagree)
mdnz Avatar
9 months ago
Y'all excited for the iPhone 12SSSS?
Score: 13 Votes (Like | Disagree)
russell_314 Avatar
9 months ago
It’s glowing

Attachment Image
Score: 10 Votes (Like | Disagree)
Dj64Mk7 Avatar
9 months ago

Glow.... tell me they are not going to light up the apple on the back.

Tell me they are. It’s an instant buy for me if they do!

Glowtime? What could that mean? What would be the benefit of having the Apple on the back of your iPhone 16 Pro glow? It has to be something else.

So not excited this year for the “new” models.
I guess the Glow refers to the “new and magical colors” the Apple Watch and some iPhones will get this year. Innovation in the colors… that’s Apple right now…

Glow like lume? Lume-coloured iPhones? :D

“Glow” must refer to Siri lighting up when activated.
"Glow" almost certainly refers to the new Siri animation that comes as part of Apple Intelligence, or just the Apple Intelligence features in general, since the hallmark visual feature seems to be that same glow from the invite.
Score: 9 Votes (Like | Disagree)
russell_314 Avatar
9 months ago

Glow.... tell me they are not going to light up the apple on the back.
Tell me they are. It’s an instant buy for me if they do!
Score: 7 Votes (Like | Disagree)