Apple Event Announced for September 9: 'It's Glowtime'

Apple today announced plans to hold its annual iPhone-centric event on Monday, September 9 at the Apple Park campus in Cupertino, California. The event is set to start at 10:00 a.m., and select members of the media have been invited to attend.


This year's event will see Apple unveil the iPhone 16 lineup, new Apple Watch models, and the AirPods 4, plus we'll get official launch dates for iOS 18, macOS Sequoia, and Apple's other software updates.

All four of the new iPhones are expected to have the customizable Action Button and a new Capture Button for taking photos that will have built-in gestures, such as a swipe for zooming in and out or a soft press for autofocus. The Capture Button will be on the right side of the devices below the power button.


Apple is also adding an A18 chip to all models, so the entire ‌iPhone 16‌ lineup will be capable of supporting the Apple Intelligence features that are coming in iOS 18. No other major new features are expected for the standard ‌iPhone 16‌ models, but the Pro lineup will get an increase in display size, going from 6.1 and 6.7 inches to 6.3 and 6.9 inches, respectively, for the Pro and Pro Max. Both models will also include the 5x Telephoto zoom option that was exclusive to the Pro Max last year.

For the Apple Watch, the standard Series 10 is expected to feature a thinner design with a larger display, but the change won't be radical. Apple also plans to refresh the Apple Watch SE and the Apple Watch Ultra, and we could see new health features such as sleep apnea detection and blood pressure monitoring, but it is not yet entirely clear if Apple will have them ready in time for this year's launch.

There are two models of the ‌AirPods 4‌ coming, one that's a direct successor to the current AirPods 3 and one that's a step up with support for Active Noise Cancellation at a non-Pro price.

Apple plans to stream the fall event live on its website, on YouTube, and through the Apple TV app. For those unable to watch, MacRumors will be providing full event coverage on MacRumors.com and the MacRumorsLive Twitter account.

Related Forums: AirPods, Apple Watch, iPhone

Popular Stories

iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
homepod mini thumb feature

New HomePod Mini, Apple TV, and AirTag Were Expected This Year — Where Are They?

Wednesday November 12, 2025 11:42 am PST by
While it was rumored that Apple planned to release new versions of the HomePod mini, Apple TV, and AirTag this year, it is no longer clear if that will still happen. Back in January, Bloomberg's Mark Gurman said Apple planned to release new HomePod mini and Apple TV models "toward the end of the year," while he at one point expected a new AirTag to launch "around the middle of 2025." Yet,...
Tesla Charging

Tesla Working to Add Apple CarPlay Support to Vehicles

Thursday November 13, 2025 8:31 am PST by
Tesla is working to add support for Apple CarPlay in its vehicles, Bloomberg's Mark Gurman reports. Tesla vehicles rely on its own infotainment software system, which integrates vehicle functions, navigation, music, web browsing, and more. The automaker has been an outlier in foregoing support for Apple CarPlay, which has otherwise become an industry standard feature, allowing users to...
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...

Top Rated Comments

sniffies Avatar
16 months ago
It's go time!

My theory:

September 9, 2024 = 9/9/2024

Add all numbers: 9+9+2+0+2+4=26

On that day at 10am, the moon is at 35% illumination

35% of 26 is 9.1

On that day at 10am, the moon is 247,456 miles away from the Earth

247,456+9.1=247,465.1

Now let's decipher each digit to the left of the decimal point in 247,465.1

Tim Cook's favorite number is 7
2+7=9
The ninth letter in the alphabet is i

Eddy Cue's favorite number is 12
4+12=16
Sixteenth letter is p

Craig Federighi's favorite number is 1
7+1=8
Eighth letter is h

John Ternus's favorite number is 11
4+11=15
Fifteenth letter is o

Jeff Williams's favorite number is 8
6+8=14
Fourteenth letter is n

Phil Schiller refused to say, therefore
5 remains 5
Fifth letter is e

Put all letters together, we get iPhone

On that day by 10am, the moon will have entered the sixteenth lunar mansion

iPhone 16 is confirmed!
Score: 143 Votes (Like | Disagree)
lexlevi Avatar
16 months ago
My guess is it’s on the 9th because the ABC Presidential Debate is on the 10th. Don’t want to compete with that news cycle.
Score: 48 Votes (Like | Disagree)
goodthymes Avatar
16 months ago
Gurman said the 10th, are we holding the invites wrong?
Score: 39 Votes (Like | Disagree)
dannyyankou Avatar
16 months ago
iPhone glowing Apple logo?!?
Score: 37 Votes (Like | Disagree)
Andres Cantu Avatar
16 months ago
Cue the speculation about the glowing Apple logo making a comeback in laptops.
Score: 30 Votes (Like | Disagree)
coffeemilktea Avatar
16 months ago
September 9? I can't believe I'm looking forward to a Monday morning for once. :p
Score: 17 Votes (Like | Disagree)