Apple Launches 'Help Me Choose' Website for Finding the Right Mac

Apple today debuted a new Mac website that's designed to help potential customers find the ideal Mac. The "Help Me Choose" site asks users a few questions and then suggests the Mac that will best meet the user's needs.

apple help me choose website
Questions include what the Mac will be used for, necessary day-to-day essentials, info on the user's creative pursuits, the need for portability, which peripherals will be used, and budget.

Apple's algorithm for suggesting a Mac takes all of these factors into account, and it doesn't just present buyers with base configurations. It suggests upgrades to memory and storage that would be useful, and it will also present options if your selected budget is a little flexible.

The Help Me Choose website can be found under the Mac section of Apple's website when selecting the "Compare" option or the "Shop Mac" and then "Shopping Guides" option.

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Top Rated Comments

CrysisDeu Avatar
4 weeks ago
Imagine your product line up is so convoluted, that you need to build a website to help your customers to choose what to buy
Score: 28 Votes (Like | Disagree)
spillled typos Avatar
4 weeks ago
The budget question is pretty funny, you could eliminate most of the questions with that one. Really the only questions you need are:
[LIST=1]
* laptop?
* budget?
Score: 21 Votes (Like | Disagree)
t0rqx Avatar
4 weeks ago
they all lead to the upgrade to the expensive version
Score: 17 Votes (Like | Disagree)
CarAnalogy Avatar
4 weeks ago
The budget question kills the whole thing. I don’t know why they even ask. If your budget is $1000 (before tax) they have exactly one computer for you.
Score: 11 Votes (Like | Disagree)
jrath1 Avatar
4 weeks ago
No matter what I choose, Apple won't recommend the Mac Pro.
Score: 11 Votes (Like | Disagree)
coffeemilktea Avatar
4 weeks ago
"Help me choose?" All I want is for Apple to sell an iMac with an M4 Pro processor, 64 GB of RAM, and 4 TB of SSD storage.

Though at this point, I think crossing my fingers and wishing to win the lottery is more realistic. ?
Score: 10 Votes (Like | Disagree)