Bloomberg: iOS 18 Advanced AI Features Likely to Be Opt-In Service

Apple is expected to offer new AI features in iOS 18 and its other operating systems as an opt-in service, as a way of allowing users wary of the technology to steer clear of it, reports Bloomberg.

iOS 18 Siri Integrated Feature
Apple has been working on a deal with OpenAI to integrate its ChatGPT technology into ‌iOS 18‌, and has come to an agreement to integrate its ChatGPT technology into iPhones and other Apple devices.

That partnership is expected to be announced next week at WWDC. However, the decision to green-light the deal reportedly did not come easily. Executives are said to have had concerns about reputational damage from a "rogue chatbot," while some people within Apple are even said to have a "philosophical aversion" to having a chatbot integrated into Apple software, according to today's report.

Ultimately, however, Apple believed that consumers would expect the cutting-edge technology to be offered by the company. By outsourcing the chatbot function, Apple also believes it can distance itself from any potentially controversial repercussions, and by providing AI features as an opt-in service, consumers will be given the choice of whether to use it or not.

Apple is also in talks with Google about incorporating Gemini into its operating systems. Apple is negotiating the deals on a case-by-case basis, and may ultimately offer a number of third-party chatbots across its operating systems, according to today's report, citing people familiar with the matter.

Apple reportedly began considering a partnership with another company to deliver advanced AI features after it hit a wall in its own artificial intelligence research and development. Apple is known to have been working on its own large language model (LLM), the algorithm that underpins generative AI, and found that its model could power basic features like voice memo transcriptions, photo editing, new Safari search capabilities, and auto-replies for Mail and Messages. However, Apple is said to have realized "early on" that competitors like Google and OpenAI were "far ahead in chatbots and on-the-fly assistance."

In iOS 18, Apple's LLM work will likely be limited to new ‌Siri features, with the virtual assistant expected to be able to‌ control all individual features in apps for the first time. These features are expected to work on-device, with more advanced AI capabilities relying on cloud servers. This may be where OpenAI's technology is more likely to come in. Regardless, Apple is believed to see the OpenAI agreement as a stop-gap measure while it continues to work on its own generative AI technology.

Today's report also claims that Apple is looking beyond chatbots in its AI research, and intends to use LLMs to help power a pair of robotic devices that it is secretly developing. These are said to include the previously rumored table-top robotic arm with an iPad-like display, as well as a mobile robot that can follow users around and handle chores on their behalf. Apple reportedly also plans to integrate cameras and AI features into future AirPods.

Popular Stories

Apple WWDC24 Apple Intelligence hero 240610

Apple Explains iPhone 15 Pro Requirement for Apple Intelligence

Wednesday June 19, 2024 4:48 am PDT by
With iOS 18, iPadOS 18, and macOS Sequoia, Apple is introducing a new personalized AI experience called Apple Intelligence that uses on-device, generative large-language models to enhance the user experience across iPhone, iPad, and Mac. These new AI features require Apple's latest iPhone 15 Pro and iPhone 15 Pro Max models to work, while only Macs and iPads with M1 or later chips will...
Apple Vision Pro 2 Feature 2

Apple Reportedly Suspends Work on Vision Pro 2

Tuesday June 18, 2024 8:17 am PDT by
Apple has suspended work on the second-generation Vision Pro headset to singularly focus on a cheaper model, The Information reports. Apple was widely believed to have plans to divide its Vision product line into two models, with one "Pro" model and one lower-cost standard model. The company is said to have been deprioritizing the next Vision Pro headset over the past year, gradually...
M4 Real Feature Red

M4 MacBook Pro Models Expected to Launch in Late 2024

Tuesday June 18, 2024 10:50 am PDT by
MacBook Pro models with an M4 chip are expected to launch in the fourth quarter of 2024, according to display analyst Ross Young. In a tweet for subscribers, Young said that panel shipments for new 14-inch and 16-inch MacBook Pro models are set to begin in the third quarter of 2024, which suggests a launch toward the end of the year. Apple started its M4 chip refresh in May with the launch...
iPhone 16 Pro Max Generic Feature 2

5 Biggest Changes Rumored for iPhone 16 Pro Max

Wednesday June 19, 2024 5:00 am PDT by
Given Apple's rumored plan to add an all-new high-end tier to its iPhone 17 series in 2025, this could be the year for Apple to bring its boldest "Pro Max" model to the table — the kind of iPhone 16 upgrade that stands tall above its siblings, both figuratively and literally. If you have been holding out for the iPhone 16 Pro Max, here are five of the biggest changes rumored to be coming...
Apple Intelligence General Feature

Apple Intelligence Features Not Coming to European Union at Launch Due to DMA

Friday June 21, 2024 9:44 am PDT by
Apple today said that European customers will not get access to the Apple Intelligence, iPhone Mirroring, and SharePlay Screen Sharing features that are coming to the iPhone, iPad, and Mac this September due to regulatory issues related to the Digital Markets Act. In a statement to Financial Times, Apple said that there will be a delay as it works to figure out how to make the new...
2022 back to school apple feature

Apple's 2024 Back to School Sale Launching This Week

Monday June 17, 2024 12:27 pm PDT by
Apple will launch its annual Back to School promotion for university students in the United States and Canada this week, according to Bloomberg's Mark Gurman. Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad, and this year's promotion could help Apple push the new M2 iPad Air and M4 iPad Pro models. Last year, Apple offered U.S....

Top Rated Comments

JosephAW Avatar
2 weeks ago
Fortunately my iPhone 14 Pro is obsolete and don’t have to worry about such things :rolleyes:
Score: 27 Votes (Like | Disagree)
iamgalt Avatar
2 weeks ago
It should be opt-in. I hope Apple does go this route. I want to keep that off my phone and ipad as much as possible, and don't want to have to search through who knows how many menus to turn everything off (assuming that would actually turn them off).
Score: 18 Votes (Like | Disagree)
omenatarhuri Avatar
2 weeks ago

The number of people being so much against AI in total is staggering and makes me dumbfounded.

I'm not talking about people having doubts about this or that solution, or talking about the need for restrictions on certain implementations, or talking about safety. I'm talking about total opponents for whom AI = bad, "remove and stop it!" I'm really reliving the early '00s again. "internet bad and useless!"
To be fair internet has proven quite bad and for large parts useless. Just look at what social media is doing to kids mental health and how much time people waste watching YouTube or other ahem... video sites.
Score: 15 Votes (Like | Disagree)
panzerboy Avatar
2 weeks ago

Fortunately my iPhone 14 Pro is obsolete and don’t have to worry about such things :rolleyes:
I think that the chatbots will work on all the iPhones that support iOS 18, since they don't run on-device.

Only the on-device stuff is rumored to be iPhone 15 Pro and onwards.
Score: 13 Votes (Like | Disagree)
SmugMaverick Avatar
2 weeks ago

Massive lack of RAM finally hits Apple from behind...

...so they have to rent services from other companies. ;)
This.

The utter disgusting greedy attitude towards ram from Apple has finally caught up with them.

I hope the backlash from non shill media over the lack of AI for older models is massive because Apple needs a wake up call.
Score: 10 Votes (Like | Disagree)
Paddle1 Avatar
2 weeks ago
I wouldn't have expected anything else.
Score: 10 Votes (Like | Disagree)