Canva Acquires Serif's Affinity Apps
Canva has acquired Serif's Affinity suite of creative apps, marking a significant stride in its competition against Adobe with a deal valued at several hundred million dollars (via Bloomberg).
Canva is an Australian online design company valued at $26 billion. Its platform offers user-friendly design tools aimed at non-professionals and has a user base of over 175 million people worldwide. The acquisition of the Affinity apps marks a change of strategy for Canva, targeting professional designers and creatives who have traditionally relied on Adobe's suite of products.
Affinity's software, encompassing photo editing, vector illustration, and desktop publishing tools, has been been lauded for its performance, affordability, and one-time purchase model – a stark contrast to Adobe's subscription services. The apps have garnered a strong following among Mac users in particular.
The acquisition includes the transition of Serif's 90-person team to Canva, ensuring continuity in the development and support of Affinity apps. Cliff Obrecht, Canva's co-founder and Chief Operating Officer, emphasized that Affinity's portfolio is the "final piece in our jigsaw," indicating how the apps are expected to complement Canva's existing array of AI-powered design solutions and collaborative online workspaces.
Popular Stories
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter.
"Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer.
HomePod mini
We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...
