Apple Shares Mini Film Promoting Upcoming Apple Music Halftime Show Starring Usher
Apple is continuing to hype the upcoming Apple Music Super Bowl Halftime Show that's set to air this weekend, with the company sharing a full mini film for its "Where's Usher?" ad campaign.
Yesterday, Apple shared a small teaser of the skit starring Ludacris, Lil Jon, Taraji P. Henson, and Apple CEO
Tim Cook, but today the full 7-minute spot is available to watch on YouTube. Additional stars show up in the longer version, including Wesley Snipes, J Balvin, Anderson .Paak, Blue Man Group, and Criss Angel.
In the promo, the main trio continue their search for Usher in Las Vegas, ultimately locating him doing an impromptu performance in the Caesars Palace fountain.
Usher will headline the Apple Music Halftime Show for Super Bowl LVIII, which takes place at the Allegiant Stadium in Las Vegas on Sunday, February 11.
Popular Stories
Wigmore Hall Live today relaunches as a digital-only platform in partnership with Apple Music Classical, with all recording royalties passed directly to artists, Gramophone reports.
Wigmore Hall is a prestigious 550-seat concert hall on Wigmore Street in London's Marylebone, widely regarded as one of the world's foremost venues for chamber music, early music, and vocal recitals. Opened in...
Apple yesterday detailed several updates coming to Apple Music in iOS 27, including redesigned artist and album pages, an upgraded AutoMix feature, and a suite of performance improvements.
The most immediately visible change is a refreshed artist page, which now features a prominent shuffle play button, a new artist name display, and various other layout adjustments. Apple also says album...
iOS 27's key new feature is a more intelligent and personal version of Siri, but the changes go well beyond that. In a press release today, Apple outlined additional enhancements coming across Apple Maps, Find My, Apple Wallet, Apple Music, and more.
Apple Maps has gained an enhanced Flyover experience powered by AI, enabling you to view aerial imagery in "stunning detail" for select cities.
...
