Latest Apple Ad Highlights iPhone 15 Plus Battery

Apple today posted an ad specifically focused on the iPhone 15 Plus, the larger version of the standard ‌iPhone 15‌ model. In the spot, Apple focuses on the battery life of the device, which is equipped with a higher capacity battery than the ‌iPhone 15‌ due to its larger size.


In the humorous ad, a man takes a video of a child who is attempting to break a wood plank with his hand. The attempts are unsuccessful well into the night, and the ‌iPhone 15‌ Plus battery is able to record for hours. "Battery goes on and on," reads the tagline at the end of the video.

This is in fact the second iPhone 15 Plus battery ad that Apple has uploaded in recent months. The first spot featured a sad receptacle that was missing being able to charge the ‌iPhone 15‌ Plus.

According to Apple's technical specifications page, the ‌iPhone 15‌ Plus is able to provide up to 26 hours of offline video playback and 100 hours of audio playback.

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
iPhone 17 Air Pastel Feature

iPhone 17 Air Launching Later This Year With These 16 New Features

Thursday April 24, 2025 8:24 am PDT by
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device. Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...

Top Rated Comments

NT1440 Avatar
17 months ago

Sadly the battery life and capacity could be so much better in 2024. Heck look at the Apple Watch! Should be able to get a week of use before charges! But that would take away their yearly “selling point” for people to constantly buy these phones year over year .
Please elaborate, do you have a new battery chemistry or a dramatic battery saving technology for screens and processors? Did you bring enough for the class?
Score: 6 Votes (Like | Disagree)
Fuzzball84 Avatar
17 months ago
What is likely to happen in the next 10 years or so is the introduction of new battery chemistries and technologies... its one major aspect of R&D at a variety of consumer and industrial goods manufacturers.. a phone that has a power source that lasts a week (didn't my old Nokia do that?? lol) would be the thing that would sell a load of new phones... and also ensure they last longer (longevity, without needing a battery replacement in 2 to 3 years).

Li-ion and its range of chemistries as they are used today in products are performing way better than what they could do 10 or 15 years ago. Remember when MacBook batteries had ~300 expected cycles before dropping below 80% capacity. Its now at ~1000 before hitting 80%... but age related degradation is still an issue and a lot of goods are still fully functional after years of use... except for a battery that is severely degraded.

It's a pity that, at that point, some companies, including apple obsolete your product at that moment and then you can't get an official battery replacement. But it could have years left of useful utility.

So here's hoping that in the next decade we see something happen to battery tech that is the equivalent of Apple Silicon "change". It wouldn't just benefit phones... but cars, home energy storage...
Score: 4 Votes (Like | Disagree)
zorinlynx Avatar
17 months ago
I'm pretty amazed by the battery life on my 15 pro max. I limit it to 80% and end up with 45-50% at the end of the day. I can see why Apple added the 80% limit feature with this release!

If I charged to 100% I could easily go two days on a charge.
Score: 4 Votes (Like | Disagree)
The Clark Avatar
17 months ago

Sadly the battery life and capacity could be so much better in 2024. Heck look at the Apple Watch! Should be able to get a week of use before charges! But that would take away their yearly “selling point” for people to constantly buy these phones year over year .
The apple watch runs an entirely different OS which is much less resource intensive than an iPhone. Not to mention the power hungry screens that iPhones have to power.
Score: 3 Votes (Like | Disagree)
MactheKnife5 Avatar
17 months ago
While watching the video my low power mode message popped up :(
Score: 1 Votes (Like | Disagree)