Apple Planning to Launch Vision Pro by February

Apple wants to launch the Vision Pro by February and is ramping up production to meet that release date goal, according to Bloomberg's Mark Gurman.

Apple Vision Pro with battery Feature Orange
Production has been "running at full speed" for the last several weeks to ensure the Vision Pro is ready by the end of January, with a retail launch planned for February. Apple introduced the Vision Pro back in June, and at the time, the company said it would be released in early 2024.

Since then, release timeline rumors have varied, with initial rumors suggesting March and later rumors pointing to January.

Sales of the Vision Pro will be limited to the United States to begin with, and it sounds like customers will need to purchase in a retail store or pick up an online order in store. Apple wants to ensure that customers have the right headband size and Light Seal for an appropriate fit. Without a tight fit that blocks out all ambient light, content won't look right, and without the right headband size, the device could feel too heavy. Some customers will also need custom Zeiss prescription lenses, so Apple plans to do headset assembly in its retail locations.

Apple is preparing to display and demonstrate the Vision Pro in some of its retail stores. Locations will need to have headsets on hand and all of the accessories, including the different-sized headbands and Light Seals. Apple is sending employees from each of its retail stores to Cupertino to learn how to prepare the device for customers.

According to Gurman, employees will learn how the Vision Pro functions, what features to point out in conversations with potential buyers, and how to attach the headband, Light Seal, and prescription lenses. It is a delicate process because employees will need to learn how to put a device on a person's head and fit the right Light Seal on the face. There will be an app able to scan a customer's face to determine the proper headband and Light Seal, but the app's recommendation will have to be confirmed by an employee.

Apple is not expected to hold another Vision Pro event when the device launches, due to the limited U.S. release, the $3,500 price tag of the device, and the limited supply that Apple has available. If demand for the Vision Pro is high, it could be months before Apple is able to manufacture enough units.

While Apple is planning for a February launch, Gurman warns that production issues or other problems could lead to a delay.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 14 New Features

Friday July 4, 2025 1:05 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are just over two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:Apple logo repositioned: Apple's logo may have a lower position on the back of the iPhone 17 Pro models, compared to previous...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
iPhone Car Key Kia

Here's Which Vehicles Offer iPhone Car Keys

Sunday July 6, 2025 3:03 pm PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. Apple has a web page with a list of vehicle models that ...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
iphone 17 pro render majin bu

New iPhone 17 Pro Renders Highlight Apple Logo and MagSafe Design Changes

Sunday July 6, 2025 8:43 pm PDT by
New renders today provide the best look yet relocated Apple logo and redesigned MagSafe magnet array of the iPhone 17 Pro and iPhone 17 Pro Max. Image via Majin Bu. Several of the design changes coming to the iPhone 17 Pro model have been rumored for some time, such as the elongated camera bump that spans the full width of the device, with the LiDAR Scanner and flash moving to the right side. ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
Prime Day 25 Feature Warm Triad

The Best Early Prime Day Deals on Apple Products

Saturday July 5, 2025 7:22 am PDT by
Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it does every year, Prime Day offers shoppers a huge selection of deals across Amazon's storefront, and there are already many deals you can get on sale ahead of the event. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a ...
airpods pro 2

AirPods Pro 3 to Help Maintain Apple's Place in Earbud Market Amid Increasing Low-Cost Competition

Thursday July 3, 2025 7:25 am PDT by
Apple's position as the dominant force in the global true wireless stereo (TWS) earbud market is expected to continue through 2025, according to Counterpoint Research. The forecast outlines a 3% year-over-year increase in global TWS unit shipments for 2025, signaling a transition from rapid growth to a more mature phase for the category. While Apple is set to remain the leading brand by...

Top Rated Comments

HobeSoundDarryl Avatar
20 months ago
Bring it on and I'm hoping it is great!

Need an in-person demo to fully "get it" with my own eyes. I'm hoping it can do just one thing exceptionally well: very usable, any-size Mac screen(s) for Mac... so I can have any-size screen when I'm using a MB... and wherever I'm using a MB. Fingers crossed on feeling like my ultra-wide Desktop monitor will be able to basically be called up on demand on the plane, in the hotel, etc. A 40"+ MB screen without the bulk & weight of the upper half of the clam to actually be that seems very appealing to me.

It should certainly be able to do that- Apple demoed exactly that at WWDC- and many of the cheapie VR glasses/goggles can do that kind of thing on a much lower resolution virtual screen... so hopeful that 4K-per-eye will deliver a superior version of that utility: a nice, sharp, super-sized MB screen. If so, all of the rest that this thing might be able to do would be gravy to me.

?
Score: 23 Votes (Like | Disagree)
mdnz Avatar
20 months ago

Anyone planning to get one just to stash it, fully sealed, and let the value rack up for resale years down the road?
Nope
Score: 21 Votes (Like | Disagree)
robgreene Avatar
20 months ago
Anyone planning to get one just to stash it, fully sealed, and let the value rack up for resale years down the road?
Score: 14 Votes (Like | Disagree)
raindogg Avatar
20 months ago
The porn world is about to explode.
Score: 14 Votes (Like | Disagree)
terminator-jq Avatar
20 months ago
It must be getting close. Apple just sent an email to developers this morning reminding us to test our existing iOS apps on the Vision Pro simulator.
Score: 12 Votes (Like | Disagree)
danny1305 Avatar
20 months ago

Anyone planning to get one just to stash it, fully sealed, and let the value rack up for resale years down the road?
People with this type of mindset are hilarious. Like do you not know what stocks and investments are?
Score: 9 Votes (Like | Disagree)