Masimo CEO on Looming Apple Watch Ban: 'These Guys Have Been Caught With Their Hands in the Cookie Jar'

Masimo CEO Joe Kiani does not believe that Apple will be able to solve its patent infringement issues with software, reports Bloomberg. In an interview with Bloomberg TV, Kiani said that a software solution won't work because Masimo patents cover hardware, not software. "I don't think that could work -- it shouldn't -- because our patents are not about the software," said Kiani.

apple watch ultra 1 image
Apple is reportedly working to change the algorithms used for the blood oxygen sensor in the Apple Watch to skirt Masimo patents, with engineers aiming to adjust how oxygen saturation is determined and how the data is provided to customers. An Apple spokesperson said yesterday that Apple is planning to submit a workaround to the US Customs agency to determine whether a software change is enough to avoid an import ban.

Masimo would be open to settling its dispute with Apple to prevent the Apple Watch import ban that Apple is facing, but Apple so far has not expressed interest. "They haven't called," Kiani told Bloomberg. "It takes two to tango." Kiani did not mention the amount of money that Masimo would accept to settle, but he said the company would be willing to "work with them to improve their product."

According to Kiani, he has not spoken with Apple since 2013, which is when Apple considered purchasing Masimo or getting Masimo's help to develop the blood oxygen sensors in the Apple Watch. Masimo has accused Apple of employee poaching and patent infringement, and the U.S. International Trade Commission in October agreed that Apple has violated Masimo patents with the Apple Watch.

As a result, Apple is facing an import ban on the Apple Watch Series 9 and Apple Watch Ultra 2, with sales set to stop starting on December 21. "These guys have been caught with their hands in the cookie jar," Kiani said. Masimo wants an apology and an "honest dialogue" as part of any settlement discussion.

Apple's announcement that Apple Watch sales will stop in the U.S. on Christmas Eve is a "stunt" that is meant to pressure the Biden administration, according to Kiani. Apple did not have control over the timing of the import ban.

Apple for its part said yesterday that it "strongly disagrees" with the ITC's order and import ban decision, and that it is "pursuing a range of legal and technical options" to keep the Apple Watch available to customers.

It is possible that Apple will avoid an import ban and a pause in sales if the Biden administration vetoes the ban by December 25. It is not clear if the White House will step in, as presidential vetoes of ITC bans are rare.

While Apple will not be able to continue selling the Apple Watch in the U.S. without a veto, third-party retailers like Best Buy and Target can continue to offer it as long as supplies are available. The import ban will prevent Apple from importing components and assembled devices from countries like China.

The ITC's decision will not impact sales of the Apple Watch outside of the United States.

Popular Stories

maxresdefault

Five Features Coming to AirPods Pro 3

Friday June 27, 2025 10:52 am PDT by
Apple hasn't updated the AirPods Pro since 2022, and the earbuds are due for a refresh. We're counting on a new model this year, and we've seen several hints of new AirPods tucked away in Apple's code. Rumors suggest that Apple has some exciting new features planned that will make it worthwhile to upgrade to the latest model. Subscribe to the MacRumors YouTube channel for more videos. Heal...
Chase Sapphire Reserve Apple Perk Feature

Chase Sapphire Reserve Card Introduces New Perk for Apple Customers

Wednesday June 25, 2025 2:08 pm PDT by
Chase this week announced a series of new perks for its premium Sapphire Reserve credit card, and one of them is for a pair of Apple services. Specifically, the credit card now offers complimentary annual subscriptions to Apple TV+ and Apple Music, a value of up to $250 per year. If you are already paying for Apple TV+ and/or Apple Music directly through Apple, those subscriptions will...
anker power bank recall

PSA: Anker Recalls Multiple Power Banks Due to Fire Risk

Friday June 27, 2025 4:16 pm PDT by
Popular accessory maker Anker this month launched two separate recalls for its power banks, some of which may be a fire risk. The first recall affects Anker PowerCore 10000 Power Banks sold between June 1, 2016 and December 31, 2022 in the United States. Anker says that these power banks have a "potential issue" with the battery inside, which can lead to overheating, melting of plastic...
iPhone Car Key WWDC 2025

Apple Announces 13 Automakers Planning to Offer iPhone Car Keys

Friday June 27, 2025 11:42 am PDT by
In 2020, Apple added a digital car key feature to its Wallet app, allowing users to lock, unlock, and start a compatible vehicle with an iPhone or Apple Watch. The feature is currently offered by select automakers, including Audi, BMW, Hyundai, Kia, Genesis, Mercedes-Benz, Volvo, and a handful of others, and it is set to expand further. During its WWDC 2025 keynote, Apple said that 13...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in a Few Months With These 12 New Features

Thursday June 26, 2025 2:00 am PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are around three months away, and there are plenty of rumors about the devices. Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year. Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
CarPlay Ultra Climate Controls

Here's Which Vehicle Brands Will and Won't Offer Apple's CarPlay Ultra

Friday June 27, 2025 9:52 am PDT by
Apple last month announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. There was news this week about which automakers will and won't offer CarPlay Ultra, and we have provided an updated list below. CarPlay Ultra is currently limited to newer Aston Martin vehicles in the U.S. and Canada. Fortunately, if you cannot...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Tuesday June 24, 2025 3:40 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
macbook air spacegray purple

Apple Planning to Launch Low-Cost MacBook Powered By iPhone Chip

Monday June 30, 2025 3:20 am PDT by
Apple is planning to launch a low-cost MacBook powered by an iPhone chip, according to Apple analyst Ming-Chi Kuo. In an article published on X, Kuo explained that the device will feature a 13-inch display and the A18 Pro chip, making it the first Mac powered by an iPhone chip. The A18 Pro chip debuted in the iPhone 16 Pro last year. To date, all Apple silicon Macs have contained M-series...

Top Rated Comments

thealkimist Avatar
20 months ago
No patent trolling here at all. Pay up Apple.
Score: 54 Votes (Like | Disagree)
timborama Avatar
20 months ago

“Bad artists copy. Good artists steal.”
If you’re going to throw out colloquialisms get them right…

https://www.bbc.com/culture/article/20141112-great-artists-steal
Score: 29 Votes (Like | Disagree)
erikkfi Avatar
20 months ago
The way this has been described -- Apple pays Masimo a visit, talks about a partnership, then suddenly several key Masimo employees are working at Apple reinventing Masimo's wheel -- feels absolutely like something our Apple would do. Apple is so addicted to high margins that it's practically allergic to paying up for things it wants. Remember how they pay ARM thirty cents per chip ('https://forums.macrumors.com/threads/report-apple-pays-less-than-30-cents-in-royalties-to-arm-per-chip.2412363/')?
Score: 23 Votes (Like | Disagree)
poseidondev Avatar
20 months ago

he said the company would be willing to "work with them to improve their product."
He keeps saying this, with emphasis on "improving their product." What he means is that Masimo doesn't license patents outright. They always require you to also enter into purchasing agreements for their chips.

Kiani is being coy here; he won't grant a license unless Apple accepts his "help" with "improving the product" (i.e., buys Masimo's chips and uses them in every watch). Apple isn't interested in this because they do not need Masimo's chips; their hardware is better because it's explicitly designed for the Apple Watch and its small form factor.

Kiani acts like a patent troll who smells money and is duplicitous and disingenuous.

why can't they just pay them a royalty per hardware device and move forward?
See above; Kiani is being coy. He's not interested in selling a license; he's interested in forcing a supply agreement of some hardware collecting dust as a requirement for the license sale.

They aren't a patent troll. They have producing products covered by said patents for years, and in a lot higher quantity than Apple does with their watches.
Suppose you throw a bunch of patents against the wall to see what sticks; a judge dismisses half of your claims offhand because they're so ridiculous. Simultaneously, the Patent Trial and Appeal Board invalidates 15 of your patents because they are bogus. In that case, you are a patent troll in my book.

But we're not reading the same book.

The ITC ruling stands with imports unless the president intervenes, which he doesn't seem to be interested in.
I've been following your replies on others regarding what is and isn't a case and what does and doesn't constitute a trial, etc., and respectfully, I think you need clarification on what's going on here.

Three cases are at play here: one before a California court that started in 2020, Apple's lawsuit against Masimo being handled in Delaware, and the ITC case.


The California case wasn't going so well for Masimo. As I've explained above, the judge outright dismissed half of the claims, most of the patents involved in the case got invalidated, and in the end, all but one juror ruled in favor of Apple. Nevertheless, since a case needs to be decided unanimously, the judge declared a mistrial, and a new date is to be set.
This case is still ongoing, and its outcome has yet to be settled (not to mention the appeals that could follow).

Masimo didn't like how that case was going, so they went to the ITC, hoping to get a more favorable outcome. The ITC is an agency that's part of the executive branch and mainly decides within the context of imports. The ITC mostly mirrored the California judge in dismissing most of Masimo's claims except for two (nearly identical) patents.

But in this country, the courts have the final say; this ITC ruling is the first step in a more extended series of steps. The next step is for the President to overrule the ITC (he's the head of the executive branch, after all), and once that period ends, Apple can appeal it with the U.S. Court of Appeals for the Federal Circuit. But they can only do that after the Presidential Review Period has ended on December 26.
From there, it goes through the regular appeals process (i.e., Court of Appeals, Supreme Court).

Then there's the case in Delaware ('https://fingfx.thomsonreuters.com/gfx/legaldocs/movakmnjlva/IP%20APPLE%20MASIMO%20PATENTS%20complaint.pdf'). During the case in California, and two years after Masimo had gained confidential documents from Apple on the Apple Watch's design and production as part of the discovery process, Masimo launched their own watch, the W1. Apple is alleging that Masimo has used these confidential documents to rush out what they consider an Apple Watch clone, and in doing so, again, as Apple alleges, Masimo has violated several of Apple's patents.

Apple's theory of the case is that Masimo used confidential documents to make the clone and is using patent lawsuits to get the Apple Watch off the market to have a better chance at capturing the market.

The Delaware case is in full swing ('https://www.courtlistener.com/docket/65593299/apple-inc-v-masimo-corporation/'), and the outcome is still up in the air.

[HR][/HR]
All in all, Masimo is looking less and less like an innocent victim here, and this whole matter is nowhere near a done deal.
Score: 19 Votes (Like | Disagree)
zach-coleman Avatar
20 months ago

I think we are in for a long ride with this drama.
Beeper and Masimo have discovered a powerful strategy for news cycle relevance.
Score: 17 Votes (Like | Disagree)
maxoakland Avatar
20 months ago
Good to see the law applying to giant companies like Apple
Score: 17 Votes (Like | Disagree)