Apple Tests App Store Bundle Subscription Discounts - MacRumors
Skip to Content

Apple Tests App Store Bundle Subscription Discounts

Apple has announced an App Store pilot program called "contingent pricing" that lets app developers offer discounts to customers with multiple subscriptions.

app store awards 2022
Developers can offer contingent pricing to customers who already have subscriptions "from one developer or two different developers." For example, a developer could attract customers to a subscription by offering discounted pricing if they have an active subscription with another developer.

Contingent pricing for subscriptions on the App Store — a new feature that helps you attract and retain subscribers — lets you give customers a discounted subscription price as long as they're actively subscribed to a different subscription.

As noted by 9to5Mac, the discounts can be used in App Store advertising and marketing outside of the store, in addition to within the app itself.

Apple says it is starting the pilot with a select group of participants before rolling it out to more developers in the coming months. Developers interested in contingent pricing can sign up to get notified when more details are available in January.

Popular Stories

iOS App Store General Feature Black

Apple Pulls Vibe Coding App 'Anything' From App Store, Escalating Enforcement [Updated]

Monday March 30, 2026 2:33 pm PDT by
Apple has removed a "vibe coding" app from its App Store, reports The Information. AI app building app "Anything" was pulled from the App Store, and Anything co-founder Dhruv Amin was told that his app violated Guideline 2.5.2. "Vibe coding" is a term used for code generated using AI based on natural language with no coding experience necessary. Anything and other apps like it let users...
Apple App Store Awards 2025

Apple Turns Off Payments in Russia

Thursday April 2, 2026 8:47 am PDT by
As of April 1, payment processing is no longer available for purchases made across the App Store and other Apple services in Russia, according to Apple. In a new support document, Apple said new purchases, in-app purchases, and subscription renewals are no longer available in Russia unless a user already has funds in their Apple Account balance, which can continue to be used. This change...
app store blue banner epic 1

Apple Asks Court to Pause App Store Fee Fight While It Petitions Supreme Court in Epic Games Case

Monday April 6, 2026 1:32 pm PDT by
Apple plans to ask the United States Supreme Court to weigh in on the App Store fee restrictions and contempt of court ruling levied against it in the ongoing Epic Games vs. Apple legal battle. In a filing on April 3 (via TechCrunch), Apple asked the Ninth Circuit Court of Appeals to hold off on a plan that would see the U.S. Northern District of California decide on a reasonable commission...

Top Rated Comments

31 months ago

lets you give customers a discounted subscription price as long as they're actively subscribed to a different subscription.
The march down Subscription Everything Road continues. Our only way out is to not subscribe.
Score: 10 Votes (Like | Disagree)
scorpio vega Avatar
31 months ago

Jesus, we are quickly headed to a place where everything in your life will be a subscription lol.
I am pretty sure we aren't headed there, we are already there :P
Score: 7 Votes (Like | Disagree)
GuruZac Avatar
31 months ago
Jesus, we are quickly headed to a place where everything in your life will be a subscription lol.
Score: 7 Votes (Like | Disagree)
WiiDSmoker Avatar
31 months ago

Jesus, we are quickly headed to a place where everything in your life will be a subscription lol.
Own nothing. Pay forever.
Score: 5 Votes (Like | Disagree)
Yrmmont Avatar
31 months ago
I believe I an the only person who does not subscribe to anything: no newspaper, no software, no nothing.
If I can’t purchase it, I don’t want it.
Score: 4 Votes (Like | Disagree)
SpanishAppleNerd Avatar
31 months ago

What if you had to give the phone back to the contractor when the contract was up? This is what is happening now with software/media.
Apple is preparing a subscription framework for its products.. don't ask that question too loud lol
Score: 3 Votes (Like | Disagree)