Apple Tests App Store Bundle Subscription Discounts

Apple has announced an App Store pilot program called "contingent pricing" that lets app developers offer discounts to customers with multiple subscriptions.

app store awards 2022
Developers can offer contingent pricing to customers who already have subscriptions "from one developer or two different developers." For example, a developer could attract customers to a subscription by offering discounted pricing if they have an active subscription with another developer.

Contingent pricing for subscriptions on the App Store — a new feature that helps you attract and retain subscribers — lets you give customers a discounted subscription price as long as they're actively subscribed to a different subscription.

As noted by 9to5Mac, the discounts can be used in App Store advertising and marketing outside of the store, in addition to within the app itself.

Apple says it is starting the pilot with a select group of participants before rolling it out to more developers in the coming months. Developers interested in contingent pricing can sign up to get notified when more details are available in January.

Top Rated Comments

RealE Avatar
9 weeks ago

lets you give customers a discounted subscription price as long as they're actively subscribed to a different subscription.
The march down Subscription Everything Road continues. Our only way out is to not subscribe.
Score: 10 Votes (Like | Disagree)
GuruZac Avatar
9 weeks ago
Jesus, we are quickly headed to a place where everything in your life will be a subscription lol.
Score: 7 Votes (Like | Disagree)
scorpio vega Avatar
9 weeks ago

Jesus, we are quickly headed to a place where everything in your life will be a subscription lol.
I am pretty sure we aren't headed there, we are already there :P
Score: 7 Votes (Like | Disagree)
WiiDSmoker Avatar
9 weeks ago

Jesus, we are quickly headed to a place where everything in your life will be a subscription lol.
Own nothing. Pay forever.
Score: 5 Votes (Like | Disagree)
Yrmmont Avatar
9 weeks ago
I believe I an the only person who does not subscribe to anything: no newspaper, no software, no nothing.
If I can’t purchase it, I don’t want it.
Score: 4 Votes (Like | Disagree)
eltoslightfoot Avatar
9 weeks ago

Being pedantic here, but you own the right to use whatever you subscribe to
I think you mean you rent the right to use whatever you subscribe to.
Score: 3 Votes (Like | Disagree)

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