Apple Announces 2023 App Store Award Winners

Apple today chose its 2023 App Store Award winners, highlighting the best apps and games on the iPhone, iPad, Mac, and more. Apple is recognizing 14 apps and games in total, with the winners picked by the global App Store Editorial team.


According to Apple, the 2023 App Store Award Winners provided users "with meaningful experiences" and inspired cultural change. The picks "empowered users to unleash their creativity, discover a world of new adventures, and have fun with family and friends."

"It's inspiring to see the ways developers continue to build incredible apps and games that are redefining the world around us," said Tim Cook, Apple's CEO. "This year's winners represent the limitless potential of developers to bring their visions to life, creating apps and games with remarkable ingenuity, exceptional quality, and purpose-driven missions."

Apple selected App of the Year winners for each of its products, and Game of the Year winners for iPhone, iPad, and Mac.

Apps

  • iPhone App of the Year: AllTrails, from AllTrails, Inc.
  • iPad App of the Year: Prêt-à-Makeup, from Prêt-à-Template.
  • Mac App of the Year: Photomator, from UAB Pixelmator Team.
  • Apple TV App of the Year: MUBI, from MUBI, Inc.
  • Apple Watch App of the Year: SmartGym, from Mateus Abras.

Games

Apple selected five Cultural Impact Winners that were "recognized for their ability to drive positive change through apps and games."

According to Apple, the Trend of the Year was generative AI, with apps integrating AI throughout the year in multiple ways.

All App of the Year and Game of the Year winners will receive a physical App Store award modeled after the App Store logo.

Popular Stories

airpods pro 3 purple

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by
Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...
iOS 27 Mock Quick

iOS 27 Will Add These 8 New Features to Your iPhone

Sunday January 18, 2026 3:51 pm PST by
iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update. The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September. Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...
smaller dynamic island iphone 18 pro Filip Vabrous%CC%8Cek

iPhone 18 Pro Leak: Smaller Dynamic Island, No Top-Left Camera Cutout

Tuesday January 20, 2026 2:34 am PST by
Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely. Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...
14 inch MacBook Pro Keyboard

MacBook Pro Buyers Now Facing Up to a Two-Month Wait Ahead of New Models

Sunday January 18, 2026 6:50 pm PST by
MacBook Pro availability is tightening on Apple's online store, with select configurations facing up to a two-month delivery timeframe in the United States. A few 14-inch and 16-inch MacBook Pro configurations with an M4 Pro chip are not facing any shipping delay, but estimated delivery dates for many configurations with an M4 Max chip range from February 6 to February 24 or even later. At...
iPhone Top Left Hole Punch Face ID Feature Purple

iPhone 18 Pro Launching Later This Year With These 12 New Features

Thursday January 15, 2026 10:56 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another eight months, there are already plenty of rumors about the devices. Below, we have recapped 12 features rumored for the iPhone 18 Pro models, as of January 2026: The same overall design is expected, with 6.3-inch and 6.9-inch display sizes, and a "plateau" housing three rear cameras Under-screen Face ID...

Top Rated Comments

Silver78 Avatar
28 months ago
The app store is simply destroyed by in app purchase and subscriptions ..
just the 5 apps alone will set you back 367$ YEARLY!! in my country.. its total greed and a disgrace in my eyes.
I gave up looking in the app store years ago.
And even worse I can’t find a way to filter them away in the app store.

That exercise app look exactly same as a free and one time purchase one from many many years ago..
Score: 18 Votes (Like | Disagree)
Steve-Jobz Avatar
28 months ago
Tim: Thanks to these apps for paying the most Apple taxes.

Endless price increases, overpricing and subscriptions.

One-off buyouts have become a rarity. Bad money drives out good money.

Example: Agenda's buying model strikes a good balance between customer interests and developer profits.

Unfortunately, there is no limit to human desire. Even this modest business model is hard for other software developers to accept.

I've even seen basic iPad calculators for $5/mo. That's funny. Welcome to ApplePunk 2077.
Score: 7 Votes (Like | Disagree)
singularity0993 Avatar
28 months ago
The yearly $99 developer program fee is a huge barrier preventing many great open-source free apps from entering the App Store. That's part of the reason why App Store is currently filled with low-quality subscription apps. There is no competition from free alternatives.
Score: 7 Votes (Like | Disagree)
Jethr_o Avatar
28 months ago
Also known as: the most profitable apps and games (from Apple's point of view) for the year?
Score: 6 Votes (Like | Disagree)
DesignTime Avatar
28 months ago
Seems a little early. It's not even December yet.
Score: 5 Votes (Like | Disagree)
Steve-Jobz Avatar
28 months ago

The app store is simply destroyed by in app purchase and subscriptions ..
just the 5 apps alone will set you back 367$ YEARLY!! in my country.. its total greed and a disgrace in my eyes.
I gave up looking in the app store years ago.
And even worse I can’t find a way to filter them away in the app store.

That exercise app look exactly same as a free and one time purchase one from many many years ago..
Agree.
Score: 5 Votes (Like | Disagree)