Apple Vision Pro Headset Likely to Launch Around March 2024

Apple will miss its original aim to launch Apple Vision Pro in January 2024 and is now likely to release the mixed reality headset to consumers in March of next year, according to Bloomberg's Mark Gurman.

apple vision pro setup
Writing in his Power On newsletter, Gurman says Apple "still needs to get its distribution plans in shape and conduct further testing." Apple also typically holds its spring event in March, and company will likely use that to promote the headset and preview additional apps.

‌Apple Vision Pro‌ reportedly has such a complex design that Apple has been forced to make "drastic cuts" to its production forecasts because of difficulties with manufacturing. Apple is expected to make fewer than 400,000 units in 2024, and the headset will initially only launch in the US, only coming to more markets including Canada and the UK towards the end of next year.

Select Apple retail employees in the United States have been sent to Apple's Cupertino headquarters to receive Vision Pro training. Employees selected for training will be responsible for training other team members at their stores.

When the Vision Pro launches, flagship stores will have dedicated Vision Pro hands-on areas, while other stores will have one or two units for customers to try.

Apple last week seeded to developers a sixth beta of visionOS, the software designed to run the headset, and it includes new onboarding videos shown to the user during the setup process, indicating that development work on the headset is nearing completion.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

Top Rated Comments

purplerainpurplerain Avatar
23 weeks ago

This is a truly exciting time to be alive. I feel like the Internet brought humanity out of the dark ages and the smartphone sealed it with a kiss. Now Internet-phone goggles will be the whipped cream and cherry on top!
The internet has done such amazing things brought humanity out of the dark. There’s absolutely no problems that the internet and smartphones caused. Everything has been amazing. We are an enlightened species now. Yes I can’t wait to be a lonely goggles wearing anti social internet person with VR scars all over my face and messed up hair.
Score: 29 Votes (Like | Disagree)
Pakaku Avatar
23 weeks ago
I hope I'm not the only one who feels like that photo of the headset screen/lights like that looks unintentionally terrifying
Score: 11 Votes (Like | Disagree)
KPOM Avatar
23 weeks ago
Apple always said “early 2024,” which could mean as late as April in Apple parlance.
Score: 11 Votes (Like | Disagree)
Kylo83 Avatar
23 weeks ago
what can u actually do on it, it has no killer feature, I had the quest 3 for 2 weeks was fun the first few days but then just didnt need it. these are gimmicks and wont take off
Score: 10 Votes (Like | Disagree)
DelayedGratificationGene Avatar
23 weeks ago

Modest? The idea behind the tech is excellent but you can see how Apple have struggled to bring it to market with the weight being the major drawback, the external battery packs etc. Happy to let people Beta test the hardware for a few years before I consider dropping a small fortune on something that is trying to solve problems that do not exist.
Think about all the savings with Vision Pro. For example a family of four now spending $3500 for decent seats to a professional sporting event can now just use the Vision Pro and have even better seats for every game! Just one of many life experience examples btw.
Score: 10 Votes (Like | Disagree)
Sorinut Avatar
23 weeks ago

The killer app will be to enable collaborative meetings where you actually feel you're in the room with others, and can see them there. e.g. you're sitting around a desk and you can see their bodies, arms and faces. And not stupid emoji faces or self-designed smiley faces.

That's the kind of thing freelancers would pay for and corporates would pay for alike - as a way to have the cost benefits of remote meetings with the benefits of _presence_.

Looks like we're at least 2 or 3 generations away from that.
In my online meetings (and I have several every week), about 4/5 of the attendees have their cameras turned off. Most don't want to be virtually present.
Score: 8 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
apple id account

Apple ID Accounts Logging Out Users and Requiring Password Reset

Saturday April 27, 2024 12:41 am PDT by
There are widespread reports of Apple users being locked out of their Apple ID overnight for no apparent reason, requiring a password reset before they can log in again. Users say the sudden inexplicable Apple ID sign-out is occurring across multiple devices. When they attempt to sign in again they are locked out of their account and asked to reset their password in order to regain access. ...
macbook pro purple february

Best Buy Introduces Record Low Prices on Apple's M3 MacBook Pro for Members

Thursday April 25, 2024 7:41 am PDT by
Best Buy is discounting a collection of M3 MacBook Pro computers today, this time focusing on the 14-inch version of the laptop. Every deal in this sale requires you to have a My Best Buy Plus or Total membership, although non-members can still get solid second-best prices on these MacBook Pro models. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a...
macos sonoma feature purple green

Apple's Regular Mac Base RAM Boosts Ended When Tim Cook Took Over

Friday April 26, 2024 6:34 am PDT by
Apple used to regularly increase the base memory of its Macs up until 2011, the same year Tim Cook was appointed CEO, charts posted on Mastodon by David Schaub show. Earlier this year, Schaub generated two charts: One showing the base memory capacities of Apple's all-in-one Macs from 1984 onwards, and a second depicting Apple's consumer laptop base RAM from 1999 onwards. Both charts were...