Apple Store Taken Down Ahead of 'Scary Fast' Event Later Today

Apple has taken down its online store ahead of its "Scary Fast" event at 5 p.m. Pacific Time today. This is a common marketing tactic for the company.

Apple Event October 2023
At the event, Apple is expected to announce an updated 24-inch iMac with the M3 chip, and updated 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chips. In addition, the Magic Keyboard, Magic Mouse, and Magic Trackpad for the Mac are expected to be updated with USB-C charging ports instead of Lightning. There is also a slim chance that a seventh-generation iPad mini will be announced at the event.

The event is being held online, with no in-person component at Apple Park. A live stream will be available on Apple's website, on YouTube, and in the Apple TV app.

Stay tuned for complete coverage of Apple's announcements.

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Top Rated Comments

timonz Avatar
8 months ago

iMac 27" is discontinued.
Rising from the dead would be spooky.
Score: 3 Votes (Like | Disagree)
Delivered Avatar
8 months ago
When was the last time we were this in the dark during an Apple even? Kinda exciting.
Score: 2 Votes (Like | Disagree)
STOCK411 Avatar
8 months ago

When was the last time we were this in the dark during an Apple even? Kinda exciting.
before the existence of social media (aka Twitter)
Score: 2 Votes (Like | Disagree)
MacFan782040 Avatar
8 months ago
The strangest event in a long time. I guess it fit the theme.
Score: 1 Votes (Like | Disagree)
scrapesleon Avatar
8 months ago
Did I hear right the m3 is 10% faster than an m2 classic Apple
Score: 1 Votes (Like | Disagree)
oofio2461 Avatar
8 months ago
Finally! M3 iMac here we come!
Score: 1 Votes (Like | Disagree)