Apple Store Taken Down Ahead of 'Scary Fast' Event Later Today - MacRumors
Skip to Content

Apple Store Taken Down Ahead of 'Scary Fast' Event Later Today

Apple has taken down its online store ahead of its "Scary Fast" event at 5 p.m. Pacific Time today. This is a common marketing tactic for the company.

Apple Event October 2023
At the event, Apple is expected to announce an updated 24-inch iMac with the M3 chip, and updated 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chips. In addition, the Magic Keyboard, Magic Mouse, and Magic Trackpad for the Mac are expected to be updated with USB-C charging ports instead of Lightning. There is also a slim chance that a seventh-generation iPad mini will be announced at the event.

The event is being held online, with no in-person component at Apple Park. A live stream will be available on Apple's website, on YouTube, and in the Apple TV app.

Stay tuned for complete coverage of Apple's announcements.

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 17, 2026 10:39 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
Apple AppleCare One Feature

'AppleCare One' is Now Even More Valuable

Saturday July 18, 2026 6:25 am PDT by
While the monthly and annual prices of AppleCare+ plans for Macs and iPads received a slight increase this week, AppleCare One continues to start at $19.99 per month in the U.S., making the multi-device plan even more valuable. Launched in July 2025, AppleCare One allows you to cover up to three devices as part of a single subscription for $19.99 per month, and additional devices can be...
iCloud General Feature Redux

Apple Raises iCloud+ Prices in 8 Countries

Friday July 17, 2026 11:56 am PDT by
Apple has increased the price of iCloud+ in Nigeria, Türkiye, Vietnam, Japan, Egypt, New Zealand, the Philippines, and Indonesia, according to an updated version of its iCloud support document. Price increases range from 11 percent to 55 percent depending on the plan and the country. Nigeria saw the biggest hike, and a 50GB plan is now ₦1,300, up from ₦900. Türkiye saw the next largest...

Top Rated Comments

36 months ago

iMac 27" is discontinued.
Rising from the dead would be spooky.
Score: 3 Votes (Like | Disagree)
36 months ago

When was the last time we were this in the dark during an Apple even? Kinda exciting.
before the existence of social media (aka Twitter)
Score: 2 Votes (Like | Disagree)
36 months ago
When was the last time we were this in the dark during an Apple even? Kinda exciting.
Score: 2 Votes (Like | Disagree)
36 months ago
Was expecting it to happen. Nothing surprising
Score: 1 Votes (Like | Disagree)
MacFan782040 Avatar
36 months ago
The strangest event in a long time. I guess it fit the theme.
Score: 1 Votes (Like | Disagree)
scrapesleon Avatar
36 months ago
Did I hear right the m3 is 10% faster than an m2 classic Apple
Score: 1 Votes (Like | Disagree)