Apple Store Taken Down Ahead of 'Scary Fast' Event Later Today
Apple has taken down its online store ahead of its "Scary Fast" event at 5 p.m. Pacific Time today. This is a common marketing tactic for the company.

At the event, Apple is expected to announce an updated 24-inch iMac with the M3 chip, and updated 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chips. In addition, the Magic Keyboard, Magic Mouse, and Magic Trackpad for the Mac are expected to be updated with USB-C charging ports instead of Lightning. There is also a slim chance that a seventh-generation iPad mini will be announced at the event.
The event is being held online, with no in-person component at Apple Park. A live stream will be available on Apple's website, on YouTube, and in the Apple TV app.
Stay tuned for complete coverage of Apple's announcements.
Popular Stories
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more.
Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
Apple's annual Back to School promotion is now live in select countries in Asia, including China, India, Malaysia, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
The offer provides college students and educational staff with a free item with the purchase of an eligible Mac or iPad model. The exact offer varies by country, with options including a pack of four AirTags, AirPods 4,...
Carrier-financed iPhones purchased from Apple will soon be locked to the carrier, ending a workaround customers used to purchase an unlocked iPhone on a payment plan.
Until the rule change, buying an iPhone from Apple and opting for financing through Verizon or T-Mobile meant you would get an iPhone not locked to either carrier's network. That's no longer the case, and now iPhones financed...