Microsoft's $69 Billion Deal to Buy Activision Blizzard Cleared By UK

Microsoft's revised offer to buy Activision Blizzard has been approved by the Competition and Markets Authority (CMA) after its initial acquisition attempt was blocked by the UK antitrust regulator.

microsoft purchases Activision
Under the revised deal, French video game publisher Ubisoft will be given the rights to distribute Activision's games on consoles and PCs over the cloud.

The CMA said the reworked deal would "preserve competitive prices" in the gaming industry and provide more choice and better services. "We've made sure Microsoft can't have a stranglehold over this important and rapidly developing market," the regulator added.

The approval brings an end to Microsoft's nearly two-year battle to secure the takeover. The company entered into a $68.7 billion deal to buy Activision Blizzard in January 2022, but the CMA blocked it over concerns it would be anticompetitive in the cloud gaming market.

Microsoft was unable to finalize the deal globally until approval was granted.

Microsoft's acquisition of Activision Blizzard was approved by regulators in several other regions and territories including Brazil, Chile, Japan, Saudi Arabia, Serbia, South Africa, and most recently, the European Union.

Activision is one of the most popular video games publishers in the world, and the deal represents one of the biggest shake-ups in the games industry in recent history. The studio is the maker of hit titles such as Call of Duty, Candy Crush, World of Warcraft, and more.

Microsoft hopes the takeover will boost demand for its Xbox console and allow it to add more titles to its Xbox Game Pass streaming service, where members pay a subscription fee to access a catalog of titles via the cloud.

Xbox Game Pass is available on the iPhone and iPad through Safari, but not the App Store. While Apple does allow all-in-one gaming subscription services to be on the platform, every game offered on the service must be submitted individually for approval through the ‌‌App Store‌‌ review process.

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Top Rated Comments

NEPOBABY Avatar
10 months ago
I literally only play old games now so this means nothing to me. Old games are much more enjoyable and replayable and I don't need to log in and be fleeced by executives and their micro transactions.

It's not hard to make good games that are affordable and sell extremely well, but gaming execs who come from finance live in an echo chamber where they think it is ok to fleece children.
Score: 11 Votes (Like | Disagree)
ImperialForces Avatar
10 months ago
We can kiss the Mac ports goodbye...
Score: 9 Votes (Like | Disagree)
headlessmike Avatar
10 months ago
All this just to get that juicy Candy Crush revenue. That's where the real money is.
Score: 5 Votes (Like | Disagree)
NEPOBABY Avatar
10 months ago

Fleecing children they may be, but do they even care?
I think the evidence points to them not caring at all. There's a parasitic dangerous doomer cult that pervades the executives and venture capitalists in gaming, gambling, crypto, AI. They come from finance and don't believe in sustainability and fairness.

They appear to believe that the future of the planet should only belong to a few thousand extremely wealthy people and to achieve that ambition they need to vacuum up all the money and land in the world until everyone else is extremely poor, dead or a serf.

So not surprising to see them endorse rent seeking models such as micro transactions, subscriptions, 'rented virtual home', nfts and other very regular costs. In the long run people who pay these things monthly will end up with nothing when they are old. No money to retire on. No money to leave their children. No money to even have children. No home they can own themselves.
Score: 4 Votes (Like | Disagree)
Boeingfan Avatar
10 months ago

I literally only play old games now so this means nothing to me. Old games are much more enjoyable and replayable and I don't need to log in and be fleeced by executives and their micro transactions.

It's not hard to make good games that are affordable and sell extremely well, but gaming execs who come from finance live in an echo chamber where they think it is ok to fleece children.
One of my favourite old games is Moon Cresta ?
Score: 2 Votes (Like | Disagree)
George Dawes Avatar
10 months ago
Apple should buy sega at the very least
Score: 2 Votes (Like | Disagree)