Apple Invites Developers to Cupertino for Workshop on Optimizing Apps for Performance and Battery Life - MacRumors
Skip to Content

Apple Invites Developers to Cupertino for Workshop on Optimizing Apps for Performance and Battery Life

Apple today sent out emails inviting developers to visit the Apple Developer Center in Cupertino, California for a workshop on app optimization. Apple says that developers can learn to maximize app performance to "give people a great experience."

Apple Park View
Attendees will learn how to optimize Apple frameworks and what Apple tools can be used for identifying and resolving performance issues. Apple engineers will be on hand to provide support, app testing, and advice.

The all-day event that runs from 9:00 a.m. to 4:00 p.m. Pacific Time is set to take place at the Apple Developer Center on September 27, 2023. The event is free, and registration is first come, first serve. It is not clear how many spots are open to developers

Join us for an all-day, in-person event and discover how to improve your app experience by maximizing performance. Learn how to optimize your use of Apple frameworks, identify and resolve performance issues with tools like Instruments and Xcode Organizer, and get advice from Apple engineers on reducing launch time, hang rate, memory footprint, and more. Plus, you'll have the opportunity to test your apps and get hands-on support. Hosted at the Apple Developer Center in Cupertino.

Apple opened the Apple Developer Center in June of 2022, just ahead of the 2022 Worldwide Developers Conference. Apple has described the Developer Center as a "world class facility" where developers can meet with Apple engineers, designers, and experts.

There are dedicated lab areas at the Developer Center, along with work pods, briefing centers, a studio with stage, and more. Meeting rooms are named after prior macOS releases, and the studio room is named Big Sur.

Outside of WWDC 2022 and 2023, Apple has extended limited invitations to developers to visit the Developer Center at Apple Park. The September 27 meetings will take place following the introduction of new iPhones on September 12 and after the launch of iOS 17, which we are expecting to see released around September 20.

Popular Stories

app store blue banner epic 1

Apple Asks Supreme Court to Pause Epic Games Case Ahead of App Store Fee Ruling

Monday May 4, 2026 4:08 pm PDT by
Apple today filed an emergency application with the Supreme Court, asking for a stay on App Store fee calculations while it waits to hear whether the Supreme Court will weigh in on the latest developments in its legal battle with Epic Games. Apple argues that without a stay, it will face irreparable harm. Apple says it will have to litigate the fundamentals of its business model with the...
rave app

Apple Sued for Pulling Co-Viewing App Rave From the App Store

Thursday May 7, 2026 10:41 am PDT by
Rave, a cross-platform service that lets users watch movies and TV shows together, today filed a series of antitrust lawsuits against Apple after Apple removed the Rave app from the App Store in August 2025. According to Rave, Apple cited "unspecified allegations of fraud and vague concerns about content moderation" when pulling the app. Rave alleges Apple targeted the service because Rave...
Liquid Glass App Store Feature

Apple Working on Plan to Allow AI Agent Apps on the App Store

Wednesday May 13, 2026 11:02 am PDT by
Apple is looking into ways to better support apps that include AI agents and AI coding capabilities in the App Store, reports The Information. Apple is designing a system that would maintain its security and privacy standards while allowing for AI app features, but details on how the system will work are unavailable. Apple started blocking updates for some popular vibe coding apps in March...

Top Rated Comments

chucker23n1 Avatar
36 months ago

What does apple know about software optimization?
Apple makes their own SoC design, kernel, programming language and compiler, UI toolkit, file system, …

Pretty sure they know as much about optimization as only a handful of orgs in the world do.
Score: 29 Votes (Like | Disagree)
36 months ago
Easy. If app developers stop putting 89450198 tracking/telemetry/ad frameworks with each application their app will consume less energy and require less resources to run.
Score: 26 Votes (Like | Disagree)
36 months ago
Hope the Safari on macOS team attends this workshop.
Score: 18 Votes (Like | Disagree)
NT1440 Avatar
36 months ago

Translation: we've reached the lower limit of baseline power consumption of our upcoming devices, which might be higher than anticipated. We can't further restrict your app's consumption at the OS level without the user noticing the performance hit, so now we're putting it on you to put your app on a RAM diet while somehow only using our wonky APIs.
Just as simply:

“Hey guys, I know a lot of you just ported your apps, but there is a TON of tools and resources available to make it perform better and more efficiently if you take advantage of the actual platform instead of shoving it through a translator service”
Score: 11 Votes (Like | Disagree)
36 months ago
Translation: we've reached the lower limit of baseline power consumption of our upcoming devices, which might be higher than anticipated. We can't further restrict your app's consumption at the OS level without the user noticing the performance hit, so now we're putting it on you to put your app on a RAM diet while somehow only using our wonky APIs.
Score: 11 Votes (Like | Disagree)
36 months ago
First step:

Nuke all Electron-based apps
Score: 10 Votes (Like | Disagree)