Apple Invites Developers to Cupertino for Workshop on Optimizing Apps for Performance and Battery Life

Apple today sent out emails inviting developers to visit the Apple Developer Center in Cupertino, California for a workshop on app optimization. Apple says that developers can learn to maximize app performance to "give people a great experience."

Apple Park View
Attendees will learn how to optimize Apple frameworks and what Apple tools can be used for identifying and resolving performance issues. Apple engineers will be on hand to provide support, app testing, and advice.

The all-day event that runs from 9:00 a.m. to 4:00 p.m. Pacific Time is set to take place at the Apple Developer Center on September 27, 2023. The event is free, and registration is first come, first serve. It is not clear how many spots are open to developers

Join us for an all-day, in-person event and discover how to improve your app experience by maximizing performance. Learn how to optimize your use of Apple frameworks, identify and resolve performance issues with tools like Instruments and Xcode Organizer, and get advice from Apple engineers on reducing launch time, hang rate, memory footprint, and more. Plus, you'll have the opportunity to test your apps and get hands-on support. Hosted at the Apple Developer Center in Cupertino.

Apple opened the Apple Developer Center in June of 2022, just ahead of the 2022 Worldwide Developers Conference. Apple has described the Developer Center as a "world class facility" where developers can meet with Apple engineers, designers, and experts.

There are dedicated lab areas at the Developer Center, along with work pods, briefing centers, a studio with stage, and more. Meeting rooms are named after prior macOS releases, and the studio room is named Big Sur.

Outside of WWDC 2022 and 2023, Apple has extended limited invitations to developers to visit the Developer Center at Apple Park. The September 27 meetings will take place following the introduction of new iPhones on September 12 and after the launch of iOS 17, which we are expecting to see released around September 20.

Popular Stories

iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro to Reverse iPhone X Design Decision

Monday July 7, 2025 9:46 am PDT by
Since the iPhone X in 2017, all of Apple's highest-end iPhone models have featured either stainless steel or titanium frames, but it has now been rumored that this design decision will be coming to an end with the iPhone 17 Pro models later this year. In a post on Chinese social media platform Weibo today, the account Instant Digital said that the iPhone 17 Pro models will have an aluminum...
iOS 26 Feature

Everything New in iOS 26 Beta 3

Monday July 7, 2025 1:20 pm PDT by
Apple is continuing to refine and update iOS 26, and beta three features smaller changes than we saw in beta 2, plus further tweaks to the Liquid Glass design. Apple is gearing up for the next phase of beta testing, and the company has promised that a public beta is set to come out in July. Transparency In some apps like Apple Music, Podcasts, and the App Store, Apple has toned down the...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple account card feature

Apple Account Card Expanding to More Countries

Tuesday July 8, 2025 7:34 pm PDT by
Apple is expanding the ability to add an Apple Account Card to the Wallet app to more countries, according to backend Apple Pay changes. With iOS 15.5, Apple updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an Apple gift card, for example, it is added to an Apple Account that is also...
iPhone 17 Pro in Hand Feature Lowgo

Leaker Reveals Amount of RAM in iPhone 17 Through iPhone 17 Pro Max

Wednesday July 9, 2025 8:08 am PDT by
Three out of four iPhone 17 models will feature more RAM than the equivalent iPhone 16 models, according to a new leak that aligns with previous rumors. The all-new iPhone 17 Air, the iPhone 17 Pro, and the iPhone 17 Pro Max will each be equipped with 12GB of RAM, according to Fixed Focus Digital, an account with more than two million followers on Chinese social media platform Weibo. The...
iphone 16 pro models 1

Here's How the iPhone 17 Pro Max Will Compare to the iPhone 17 Pro

Saturday July 5, 2025 1:00 pm PDT by
Apple should unveil the iPhone 17 series in September, and there might be one bigger difference between the Pro and Pro Max models this year. As always, the Pro Max model will be larger than the Pro model:iPhone 17 Pro: 6.3-inch display iPhone 17 Pro Max: 6.9-inch displayGiven the Pro Max is physically larger than the Pro, it has more internal space, allowing for a larger battery and...
imac video apple feature

Apple Launching These 15+ Products Later This Year

Sunday July 6, 2025 8:05 am PDT by
The calendar has turned to July, meaning that 2025 is now more than half over. And while the summer months are often quiet for Apple, the company still has more than a dozen products coming later this year, according to rumors. Below, we have outlined at least 15 new Apple products that are expected to launch later this year, along with key rumored features for each. iPhone 17 Series iPho...

Top Rated Comments

chucker23n1 Avatar
24 months ago

What does apple know about software optimization?
Apple makes their own SoC design, kernel, programming language and compiler, UI toolkit, file system, …

Pretty sure they know as much about optimization as only a handful of orgs in the world do.
Score: 29 Votes (Like | Disagree)
platinumaqua Avatar
24 months ago
Easy. If app developers stop putting 89450198 tracking/telemetry/ad frameworks with each application their app will consume less energy and require less resources to run.
Score: 26 Votes (Like | Disagree)
koelsh Avatar
24 months ago
Hope the Safari on macOS team attends this workshop.
Score: 18 Votes (Like | Disagree)
exmophie Avatar
24 months ago
Translation: we've reached the lower limit of baseline power consumption of our upcoming devices, which might be higher than anticipated. We can't further restrict your app's consumption at the OS level without the user noticing the performance hit, so now we're putting it on you to put your app on a RAM diet while somehow only using our wonky APIs.
Score: 11 Votes (Like | Disagree)
NT1440 Avatar
24 months ago

Translation: we've reached the lower limit of baseline power consumption of our upcoming devices, which might be higher than anticipated. We can't further restrict your app's consumption at the OS level without the user noticing the performance hit, so now we're putting it on you to put your app on a RAM diet while somehow only using our wonky APIs.
Just as simply:

“Hey guys, I know a lot of you just ported your apps, but there is a TON of tools and resources available to make it perform better and more efficiently if you take advantage of the actual platform instead of shoving it through a translator service”
Score: 11 Votes (Like | Disagree)
Anony-mouse Avatar
24 months ago
First step:

Nuke all Electron-based apps
Score: 10 Votes (Like | Disagree)