Kuo: iPhone 15 Pro Max to Account for 35–40% of New iPhone Shipments
Apple is aiming for the highest-end iPhone 15 Pro Max to account for roughly 35–40% of initial shipments for the iPhone 15 series when it launches next month, according to analyst Ming-Chi Kuo. That would give Apple's most expensive model the highest share among the four models in the lineup, with Apple planning for Pro Max shipments to be 10–20% higher than for the iPhone 14 Pro Max last year.
One of the main features pushing users toward the iPhone 15 Pro Max is expected to be the periscope lens camera, which will allow for higher optical zoom of 5x–6x compared to the 3x optical zoom available in the current models. The new periscope lens camera will be exclusive to the Pro Max model this year before expanding to the smaller iPhone 16 Pro next year.
iPhone 15 Pro Max, the most expensive iPhone, accounts for 35–40% of iPhone 15 series shipments, the highest share. iPhone 15 Pro Max shipments in 2H24 also grew 10–20% YoY compared to iPhone 14 Pro Max in the same period. It means Apple is optimistic about the selling point of the periscope, which is only available in iPhone 15 Pro Max.
The staged rollout to the Pro lineup will allow Apple and its exclusive supplier of periscope lenses, Largan, to start with production of 15–20 million iPhone units equipped with the component this year before growing by 70–80% to around 30 million next year.
Kuo notes that the periscope lens costs about three to four times more than a traditional high-end lens, meaning Largan will benefit significantly from its partnership with Apple to provide the component. The new lens for the iPhone 15 Pro Max and other improvements could see Apple increase the cost of the Pro models by at least $100 compared to the current lineup.
The iPhone 15 lineup will be debuting in just a few weeks, with rumors pointing to an event on Tuesday, September 12. Pre-orders should begin a few days later, with a launch following on Friday, September 22.
Some rumors had indicated the Pro Max model could see a delayed launch by a few weeks, but Kuo reported earlier today that mass shipments of that model are beginning this week, so while there may be some early supply constraints, the iPhone 15 Pro Max is likely to become available alongside the rest of the new lineup.
Popular Stories
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are less than three months away, and there are plenty of rumors about the devices.
Apple is expected to launch the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max in September this year.
Below, we recap key changes rumored for the iPhone 17 Pro models:Aluminum frame: iPhone 17 Pro models are rumored to have an...
The long wait for an Apple Watch Ultra 3 appears to be nearly over, and it is rumored to feature both satellite connectivity and 5G support.
Apple Watch Ultra's existing Night Mode
In his latest Power On newsletter, Bloomberg's Mark Gurman said that the Apple Watch Ultra 3 is on track to launch this year with "significant" new features, including satellite connectivity, which would let you...
The upcoming iPhone 17 Pro and iPhone 17 Pro Max are rumored to have a slightly different MagSafe magnet layout compared to existing iPhone models, and a leaked photo has offered a closer look at the supposed new design.
The leaker Majin Bu today shared a photo of alleged MagSafe magnet arrays for third-party iPhone 17 Pro cases. On existing iPhone models with MagSafe, the magnets form a...
iOS 26 and iPadOS 26 add a smaller yet useful Wi-Fi feature to iPhones and iPads.
As spotted by Creative Strategies analyst Max Weinbach, sign-in details for captive Wi-Fi networks are now synced across iPhones and iPads running iOS 26 and iPadOS 26. For example, while Weinbach was staying at a Hilton hotel, his iPhone prompted him to fill in Wi-Fi details from his iPad that was already...
The iPhone 17 Pro Max will feature the biggest ever battery in an iPhone, according to the Weibo leaker known as "Instant Digital."
In a new post, the leaker listed the battery capacities of the iPhone 11 Pro Max through to the iPhone 16 Pro Max, and added that the iPhone 17 Pro Max will feature a battery capacity of 5,000mAh:
iPhone 11 Pro Max: 3,969mAh
iPhone 12 Pro Max: 3,687mAh...
Apple today seeded the second betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a day after Apple provided the betas to developers. Apple has also released a second beta of macOS Sequoia 15.6.
Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible...
Apple is developing a MacBook with the A18 Pro chip, according to findings in backend code uncovered by MacRumors.
Subscribe to the MacRumors YouTube channel for more videos.
Earlier today, Apple analyst Ming-Chi Kuo reported that Apple is planning to launch a low-cost MacBook powered by an iPhone chip. The machine is expected to feature a 13-inch display, the A18 Pro chip, and color options...
