Apple this week filed a listing for a 2023 watchOS subsystem in the Bluetooth product database. While not surprising, the listing suggests that Apple is gearing up to launch new Apple Watch models in September, as it does every year.
The listing does not reveal any specific details. The current Apple Watch Series 8, Apple Watch SE, and Apple Watch Ultra support Bluetooth 5.3.
This year's new Apple Watch models will include the Series 9 and a second-generation Ultra, according to Bloomberg's Mark Gurman. He expects both models to be equipped with an S9 chip for faster performance, and new color options are also rumored, including pink for the Series 9 and a darker titanium finish for the next Ultra. A third-generation Apple Watch SE is not expected to be released until September 2024.
Overall, this year's new Apple Watches are expected to be minor upgrades compared to the current-generation models. Bigger changes are expected in 2024 or 2025, as Gurman said Apple is planning to launch a so-called "Apple Watch X" with a thinner design, and potentially a new magnetic band attachment system.
Apple should unveil the Series 9 and the second-generation Ultra alongside the iPhone 15 series during an event that is currently expected to be held on Tuesday, September 12. Apple has yet to formally announce the event.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
Thursday April 24, 2025 8:24 am PDT by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Nice! Getting so close to seeing the new Apple Watch Ultra 2 in Space Gray Titanium in true reality. ?
Ready to pre-order! Instant buy! Day one!
You need to do a live blog on announcement day and/or order day. I thought I was an Apple fanatic. Sis, you got me beat and I love it. I hope they have a titanium version just for the regular watch. Either way, its gonna be a good time.
