iPhone 15 Event to Use Same Pre-Recorded Format as Last Year

Apple's upcoming iPhone 15 event on September 12 will adopt the same format as last year's iPhone event, involving an in-person component with members of the media invited to Apple Park, a pre-recorded video presentation, and hands-on time with Apple's new products afterwards, according to Bloomberg's Mark Gurman.

tim cook 2022 iphone 14
In a post-pandemic 2023, some may have hoped that Apple would hold a traditional live presentation on stage in front of an audience for its flagship ‌iPhone‌ unveiling this year, but it was arguably already clear at WWDC in June that this is now Apple's preferred event format going forward.

WWDC 2023 was held online with an in-person component, and like the previous WWDC, randomly selected developers and students were invited to ‌Apple Park‌ for one day to watch the pre-recorded keynote video, meet some of the teams at Apple, and attend event activities.

Recording its presentations in advance allows Apple to have strict directorial control over announcements and avoid any embarrassing mishaps, while applying digital production effects and slick transitions as it segues between product unveilings.

Apple is expected to introduce four new ‌iPhone‌ models, including the iPhone 15, ‌iPhone 15‌ Plus, iPhone 15 Pro, and ‌iPhone 15 Pro‌ Max. The event should also see the debut of the Apple Watch Series 9 and a new Apple Watch Ultra, final details and launch dates for iOS 17 and related operating system updates, and perhaps other announcements.

Related Roundups: iPhone 15, iPhone 15 Pro
Related Forum: iPhone

Top Rated Comments

klasma Avatar
9 months ago

That makes sense as the phone will also use many of the same components as last year.
They could almost use the same prerecorded video.
Score: 61 Votes (Like | Disagree)
sunapple Avatar
9 months ago
That makes sense as the phone will also use many of the same components as last year.
Score: 60 Votes (Like | Disagree)
Adithya007 Avatar
9 months ago
Bring back the classic in person events!! This new style is no match duh.
Score: 43 Votes (Like | Disagree)
japanime Avatar
9 months ago
I understand why they now choose to do it this way, and I'm all right with it.

But, honestly, they feel so sterile compared to the keynotes Steve Jobs used to give. Those of us old enough to have experienced those, either online or in person, are very lucky.
Score: 38 Votes (Like | Disagree)
contacos Avatar
9 months ago
ugh I hate those. Too many fade in and outs with different people at different locations every 5 minutes. Totally takes away the focus of the actual product. Just go back to the basics of a black screen with some single catchy words on it
Score: 31 Votes (Like | Disagree)
EllZ89 Avatar
9 months ago
pre-recorded videos. the way they got away with removing the power adapter out of the iPhone boxes without being met with insane boos from the crowd and possibly forcing a U-turn on it.
Score: 31 Votes (Like | Disagree)

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