iPhone 15 Event to Use Same Pre-Recorded Format as Last Year

Apple's upcoming iPhone 15 event on September 12 will adopt the same format as last year's iPhone event, involving an in-person component with members of the media invited to Apple Park, a pre-recorded video presentation, and hands-on time with Apple's new products afterwards, according to Bloomberg's Mark Gurman.

tim cook 2022 iphone 14
In a post-pandemic 2023, some may have hoped that Apple would hold a traditional live presentation on stage in front of an audience for its flagship ‌iPhone‌ unveiling this year, but it was arguably already clear at WWDC in June that this is now Apple's preferred event format going forward.

WWDC 2023 was held online with an in-person component, and like the previous WWDC, randomly selected developers and students were invited to ‌Apple Park‌ for one day to watch the pre-recorded keynote video, meet some of the teams at Apple, and attend event activities.

Recording its presentations in advance allows Apple to have strict directorial control over announcements and avoid any embarrassing mishaps, while applying digital production effects and slick transitions as it segues between product unveilings.


Apple is expected to introduce four new ‌iPhone‌ models, including the iPhone 15, ‌iPhone 15‌ Plus, iPhone 15 Pro, and ‌iPhone 15 Pro‌ Max. The event should also see the debut of the Apple Watch Series 9 and a new Apple Watch Ultra, final details and launch dates for iOS 17 and related operating system updates, and perhaps other announcements.

Related Roundups: iPhone 15, iPhone 15 Pro
Related Forum: iPhone

Top Rated Comments

klasma Avatar
9 months ago

That makes sense as the phone will also use many of the same components as last year.
They could almost use the same prerecorded video.
Score: 61 Votes (Like | Disagree)
sunapple Avatar
9 months ago
That makes sense as the phone will also use many of the same components as last year.
Score: 60 Votes (Like | Disagree)
Adithya007 Avatar
9 months ago
Bring back the classic in person events!! This new style is no match duh.
Score: 43 Votes (Like | Disagree)
japanime Avatar
9 months ago
I understand why they now choose to do it this way, and I'm all right with it.

But, honestly, they feel so sterile compared to the keynotes Steve Jobs used to give. Those of us old enough to have experienced those, either online or in person, are very lucky.
Score: 38 Votes (Like | Disagree)
contacos Avatar
9 months ago
ugh I hate those. Too many fade in and outs with different people at different locations every 5 minutes. Totally takes away the focus of the actual product. Just go back to the basics of a black screen with some single catchy words on it
Score: 31 Votes (Like | Disagree)
EllZ89 Avatar
9 months ago
pre-recorded videos. the way they got away with removing the power adapter out of the iPhone boxes without being met with insane boos from the crowd and possibly forcing a U-turn on it.
Score: 31 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Will Add These New Features to Your iPhone

Friday April 12, 2024 11:11 am PDT by
iOS 18 is expected to be the "biggest" update in the iPhone's history. Below, we recap rumored features and changes for the iPhone. iOS 18 is rumored to include new generative AI features for Siri and many apps, and Apple plans to add RCS support to the Messages app for an improved texting experience between iPhones and Android devices. The update is also expected to introduce a more...
iGBA Feature

Game Boy Emulator for iPhone Now Available in App Store Following Rule Change [Removed]

Sunday April 14, 2024 8:06 am PDT by
A week after Apple updated its App Review Guidelines to permit retro game console emulators, a Game Boy emulator for the iPhone called iGBA has appeared in the App Store worldwide. The emulator is already one of the top free apps on the App Store charts. It was not entirely clear if Apple would allow emulators to work with all and any games, but iGBA is able to load any Game Boy ROMs that...
top stories 13apr2024

Top Stories: M4 Mac Roadmap Leaked, New iPads in Second Week of May, and More

Saturday April 13, 2024 6:00 am PDT by
Apple's hardware roadmap was in the news this week, with things hopefully firming up for a launch of updated iPad Pro and iPad Air models next month while we look ahead to the other iPad models and a full lineup of M4-based Macs arriving starting later this year. We also heard some fresh rumors about iOS 18, due to be unveiled at WWDC in a couple of months, while we took a look at how things ...
new best buy blue

Best Buy Opens Up Sitewide Sale With Record Low Prices on M3 MacBook Air, iPad, and Much More

Saturday April 13, 2024 7:41 am PDT by
Best Buy this weekend has a big sale on Apple MacBooks and iPads, including new all-time low prices on the M3 MacBook Air, alongside the best prices we've ever seen on MacBook Pro, iPad, and more. Some of these deals require a My Best Buy Plus or My Best Buy Total membership, which start at $49.99/year. In addition to exclusive access to select discounts, you'll get free 2-day shipping, an...
iGBA Feature

Apple Removes Game Boy Emulator iGBA From App Store Due to Spam and Copyright Violations

Sunday April 14, 2024 9:22 pm PDT by
Apple today said it removed Game Boy emulator iGBA from the App Store for violating the company's App Review Guidelines related to spam (section 4.3) and copyright (section 5.2), but it did not provide any specific details. iGBA was a copycat version of developer Riley Testut's open-source GBA4iOS app. The emulator rose to the top of the App Store charts following its release this weekend,...
iOS 18 Siri Integrated Feature

Apple's First AI Features in iOS 18 Reportedly Won't Use Cloud Servers

Sunday April 14, 2024 9:52 am PDT by
Apple's first set of new AI features planned for iOS 18 will not rely on cloud servers at all, according to Bloomberg's Mark Gurman. "As the world awaits Apple's big AI unveiling on June 10, it looks like the initial wave of features will work entirely on device," said Gurman, in the Q&A section of his Power On newsletter today. "That means there's no cloud processing component to the...