iPhone 15 Event to Use Same Pre-Recorded Format as Last Year
Apple's upcoming iPhone 15 event on September 12 will adopt the same format as last year's iPhone event, involving an in-person component with members of the media invited to Apple Park, a pre-recorded video presentation, and hands-on time with Apple's new products afterwards, according to Bloomberg's Mark Gurman.
In a post-pandemic 2023, some may have hoped that Apple would hold a traditional live presentation on stage in front of an audience for its flagship iPhone unveiling this year, but it was arguably already clear at WWDC in June that this is now Apple's preferred event format going forward.
WWDC 2023 was held online with an in-person component, and like the previous WWDC, randomly selected developers and students were invited to Apple Park for one day to watch the pre-recorded keynote video, meet some of the teams at Apple, and attend event activities.
Recording its presentations in advance allows Apple to have strict directorial control over announcements and avoid any embarrassing mishaps, while applying digital production effects and slick transitions as it segues between product unveilings.
Apple is expected to introduce four new iPhone models, including the
iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. The event should also see the debut of the Apple Watch Series 9 and a new Apple Watch Ultra, final details and launch dates for iOS 17 and related operating system updates, and perhaps other announcements.
Popular Stories
Black Friday sales are continuing today with Best Buy kicking off early Black Friday deals that will last for the next few days. Similar to other retailers, Best Buy's early Black Friday event includes sitewide savings on Apple products, headphones, TVs, monitors, video games, and more.
Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may...
Apple today released firmware updates for both AirPods 4 models (version number 7B20) and the AirPods Pro 2 with both Lightning and USB-C charging cases (version number 7B21). All of these AirPods models were previously on firmware version 7B19.
It is not immediately clear what new features or changes are included in firmware versions 7B20 and 7B21, but we will update this story if we find...
Apple has returned to using two 128GB storage chips in the new Mac mini with 256GB of storage, according to a partial teardown video shared on social media today. This means the base-model Mac mini with the M4 chip will not have significantly slower SSD speeds compared to higher-end configurations of the computer with 512GB, 1TB, or 2TB of storage, as multiple NAND chips allows for faster SSD...
In its announcement video for the new Mac mini last month, Apple teased an "upcoming" version of Final Cut Pro for the Mac. Apple will likely announce the update during the annual Final Cut Pro Creative Summit, which begins this Wednesday. The conference is held in association with Apple, and attendees will be visiting Apple Park on the first day.
Apple already teased four new features...
Next year's iPhone 17 "Air" model may not be as thin as Apple planned, according to a rumor originating in Korea.
According to the news aggregator account "yeux1122" on Naver, citing industry sources, Apple has run into problems making the new iPhone 17 model sufficiently thin. The device's reduced thickness is apparently dependent on manufacturing a battery with a thinner substrate, but...
Apple today seeded the second betas of upcoming iOS 18.2 and iPadOS 18.2 updates to developers, and Apple is continuing to refine the Apple Intelligence capabilities. There are also a handful of smaller features that are worth knowing about.
Find My
Find My has a new option to Share Item Location with an "airline or trusted person" that can help you locate something that you've misplaced....
Law enforcement officials in Detroit, Michigan are warning other police officers about an alleged iPhone change that causes Apple devices stored for forensic examination to spontaneously restart, reports 404 Media.
iPhones that are undergoing examination have apparently been rebooting, which makes them harder to unlock with brute force methods, and Michigan police think that it's due to a...