YouTube Premium Quietly Hikes Subscription Prices in the US [Updated]

by

Google has quietly increased its YouTube Premium subscription prices for newcomers in the United States (via 9to5Google).

General YouTube Feature 1
Individual YouTube Premium subscriptions now cost $13.99 per month, up $2 from the previous $11.99 price. Signing up to a monthly subscription from within the iOS YouTube app has also increased to $18.99, up from $15.99.

Annual plans have gone up from $119.99 to $139.99, introducing a $20 hike, while the student plan has also gone up from $6.99 per month to $7.99 per month. The only plan that is unchanged is the family plan, which is still $22.99 per month.

YouTube is also raising the price of Music Premium from $9.99 to $10.99 per month.

Google hasn't officially announced the price hikes yet, but the increases are already evident on YouTube's Premium plan sign-up webpage. For non-subscribers, YouTube Premium's 1-month free trial offer is still in place.

Presumably existing subscribers will be informed soon that they will begin paying the new prices at some point, perhaps when their monthly or annual memberships are up for renewal, but we'll have to wait for an official announcement to know for sure.

In the United Kingdom and elsewhere, YouTube Premium subscription prices appear to be unchanged - at least for now.

YouTube Premium provides ad-free video playback, the ability to play videos while using other apps or while a device's screen is locked, an option to download videos for offline playback, and more.

Update: YouTube has informed existing subscribers on a month-to-month plan that they will receive at least three months of service at their current price before the price increase goes into effect. Customers are receiving emails about the upcoming price increase, and will be informed again 30 days before the price increase happens.

Tag: YouTube

Popular Stories

Apple Glass

Apple Smart Glasses: Everything We Know So Far

Wednesday May 21, 2025 8:21 am PDT by
Google recently made waves by showcasing a set of lightweight smart glasses featuring deep Gemini integration and an optional in-lens display. The demo has reignited interest in Apple's own smart glasses project, which has been the subject of rumors for nearly a decade. Here's a recap of where things stand. Current Development Status Apple is actively working on new chips specifically...
Read Full Article • 55 comments
Apple Glasses Purple Feature

Apple Smart Glasses Launching in 2026

Thursday May 22, 2025 12:22 pm PDT by
Apple is planning to launch a set of smart glasses by the end of 2026, reports Bloomberg. The glasses will be comparable to the Meta Ray-Bans and the Android XR glasses that Google showed off earlier this week. Apple's smart glasses are expected to include cameras, microphones, and AI capabilities, much like the Meta Ray-Bans. The glasses will be able to take photos, record video, provide...
Read Full Article • 136 comments
Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Read Full Article
iPhone 17 Air Pastel Feature

iPhone 17 Air Battery Capacity and Weight Allegedly Revealed

Monday May 19, 2025 2:22 am PDT by
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now. According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
Read Full Article • 62 comments
WWDC 2025 Banner

Apple Announces WWDC 2025 Schedule, Including Keynote Time

Tuesday May 20, 2025 8:13 am PDT by
Apple today announced a more detailed schedule for its annual developers conference WWDC, which runs from June 9 through June 13. The schedule confirms that Apple's keynote will begin on Monday, June 9 at 10 a.m. Pacific Time, with a live stream to be available on Apple.com, in the Apple TV app, and on YouTube. During the keynote, Apple is expected to announce iOS 19, iPadOS 19, macOS 16,...
Read Full Article • 43 comments
macOS 16 visionOS Inspired Feature 1

macOS 16: Everything We Know So Far

Tuesday May 20, 2025 7:31 am PDT by
The Worldwide Developers Conference (WWDC), Apple's annual developer and software-oriented event, is less than three weeks away. We haven't heard a great deal about macOS 16 ahead of its announcement this year, so we could be in for some major surprises when June 9 rolls around. Here's what we know so far about the next major update to Apple's Mac operating system. macOS 16 Name? Every year ...
Read Full Article • 103 comments
maxresdefault

OpenAI Buys Jony Ive's AI Startup to 'Completely Reimagine What It Means to Use a Computer'

Wednesday May 21, 2025 10:27 am PDT by
OpenAI is acquiring io, the hardware-based AI startup co-created by Jony Ive, OpenAI announced today. Ive has been working with OpenAI CEO Sam Altman on io for two years, and the duo expects to develop a family of AI devices. In a video shared by OpenAI, Altman and Ive outlined their partnership and what they expect to create as a result of the merger. "I have a growing sense that everything ...
Read Full Article • 434 comments

Top Rated Comments

Johnny907 Avatar
Johnny907
24 months ago
Thanks for reminding me to unsubscribe from within iOS and subscribe directly from my Google account. Sorry but not giving Apple 5 extra bucks it did nothing to earn.
Score: 34 Votes (Like | Disagree)
George Dawes Avatar
George Dawes
24 months ago
I use it more than anything else on the various ATV’s dotted around the house

No adverts transforms the experience massively
Score: 30 Votes (Like | Disagree)
johnnytravels Avatar
johnnytravels
24 months ago

I’m not a billionaire but am upper-middle class (~$700M personal assets) and I find it totally worth the price.
Can I just ask. Is 700M a typo or are you actually considering that to be upper middle class?
Score: 24 Votes (Like | Disagree)
dantracht Avatar
dantracht
24 months ago
I watch so much YouTube it’s worth it to me.
Score: 17 Votes (Like | Disagree)
hagar Avatar
hagar
24 months ago
Definitely not cheap and nearly everything listed is possible for free with browser plugins. I cannot imagine there’s a huge market for this type of service.
Score: 16 Votes (Like | Disagree)
MJaP Avatar
MJaP
24 months ago
In some ways (not all ways, corporate greed also plays a part) this is just a byproduct of our own self-entitlement, a monster of our own creation. We expect to get so much for free nowadays as far as online content is concerned and yet we forget that all the backend services have to be paid for... so they put in ads to pay for them... and we block them with ad blockers... so they have to put in more unskippable, mid-roll ads... and we block them... so they have to charge a subscriptions, and we hack it or share passwords.... so they have to put the prices up...etc etc etc...

The developers, the machine room leasing, the server costs, the maintenance costs, the upgrade costs, the electricity costs, all the people performing these tasks... this all has to get paid... and every year everyone wants a pay rise.

Yet we still think we should be given this stuff for free and resent having to watch a few adverts in order to pay for it?
Score: 13 Votes (Like | Disagree)
Read All Comments