Starting in July, ads in the App Store's Today tab will have a more compact design and be fully visible without any scrolling. The new ad format will include the app's icon, name, and subtitle, along with an "Ad" label and a "Get" button.
The new ad format will be shown on iPhones running iOS 16.4 and later. Today tab ads will not be available on iOS 16.3 and earlier. Existing ads will automatically switch to the new format in July, with no action required from advertisers.
Ads in the Today tab currently appear as a full-height card that can only be viewed after scrolling past the first unsponsored slot.
Since the ads will no longer have a custom graphic, Apple says the approval process will be quicker and easier. The compact format will also make the ads more distinguishable from unsponsored content in the Today tab, so this is a change that should be well received by both advertisers and App Store users.
Apple began showing ads in the Today tab in October 2022. The upcoming ad format change was first reported by 9to5Mac.
A source said to be familiar with Apple's supply chain today revealed the color options Apple is planning for the iPhone 18 Pro, iPhone 18 Pro Max, and the upcoming foldable iPhone.
Image via Macworld.
The information comes from Macworld, which says the signature new color for this year's Pro models will be Dark Cherry, a deep wine-like red. While other sources had previously reported on a...
Wednesday April 15, 2026 8:15 am PDT by Tim Hardwick
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Apple collected nearly $900 million in App Store fees from generative AI apps in 2025, according to data from analysis firm AppMagic, covered by The Wall Street Journal ($).
The overwhelming majority of Apple's AI app commission revenue came courtesy of ChatGPT downloads leading to subsequent subscriptions, which alone accounted for around 75 percent of the above total. Elon Musk's Grok app...
Wednesday March 25, 2026 6:38 am PDT by Joe Rossignol
App Store Connect is a tool that allows app developers to view App Store metrics such as total downloads, and today it is receiving a major update.
"Analytics in App Store Connect receives its biggest update since its launch," said Apple, in a post on its developer news portal.
Apple says App Store Connect has a refreshed user experience that makes it easier to measure the performance of...
Apple has removed a "vibe coding" app from its App Store, reports The Information. AI app building app "Anything" was pulled from the App Store, and Anything co-founder Dhruv Amin was told that his app violated Guideline 2.5.2.
"Vibe coding" is a term used for code generated using AI based on natural language with no coding experience necessary. Anything and other apps like it let users...
When the App Store first launched I used to really enjoy browsing it to see the new wonders that has been created. However for me it’s turned into a cess pool of adverts for in app purchase cash grabs and I pretty much only open it to install an app I’ve heard about elsewhere.
