Starting in July, ads in the App Store's Today tab will have a more compact design and be fully visible without any scrolling. The new ad format will include the app's icon, name, and subtitle, along with an "Ad" label and a "Get" button.
The new ad format will be shown on iPhones running iOS 16.4 and later. Today tab ads will not be available on iOS 16.3 and earlier. Existing ads will automatically switch to the new format in July, with no action required from advertisers.
Ads in the Today tab currently appear as a full-height card that can only be viewed after scrolling past the first unsponsored slot.
Since the ads will no longer have a custom graphic, Apple says the approval process will be quicker and easier. The compact format will also make the ads more distinguishable from unsponsored content in the Today tab, so this is a change that should be well received by both advertisers and App Store users.
Apple began showing ads in the Today tab in October 2022. The upcoming ad format change was first reported by 9to5Mac.
Apple is planning to remove the AirPort Utility app from the App Store in the near future, according to the release notes for iOS 27 beta 2. The app is no longer fully supported in iOS 27, and Apple warns that it is not guaranteed to work.
AirPort Utility will no longer be available for new downloads from the App Store. If you previously downloaded the app, you can still re-download it. When ...
A group of 48 China-based iOS developers have filed an antitrust complaint against Apple with the country's market regulator over the App Store's commission rates, the South China Morning Post reports.
The developers sent an open letter to China's State Administration for Market Regulation (SAMR), alleging that Apple failed to deliver on a promise to offer the lowest commission rate to the...
In February, Apple notified the European Commission that it would be acquiring certain assets from and have the right to hire certain employees from Rabbit 3 Times, the company behind the award-winning app design tool Play. The notification was published on the European Commission's website this week, following a four-month waiting period.
Play was a Mac and iPhone app that allowed designers ...
When the App Store first launched I used to really enjoy browsing it to see the new wonders that has been created. However for me it’s turned into a cess pool of adverts for in app purchase cash grabs and I pretty much only open it to install an app I’ve heard about elsewhere.
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
