App Store Ads in Today Tab Switching to More Compact Design in July

Starting in July, ads in the App Store's Today tab will have a more compact design and be fully visible without any scrolling. The new ad format will include the app's icon, name, and subtitle, along with an "Ad" label and a "Get" button.

Compact App Store Ads Feature
The new ad format will be shown on iPhones running iOS 16.4 and later. Today tab ads will not be available on iOS 16.3 and earlier. Existing ads will automatically switch to the new format in July, with no action required from advertisers.

Ads in the Today tab currently appear as a full-height card that can only be viewed after scrolling past the first unsponsored slot.

App Store Ads
Since the ads will no longer have a custom graphic, Apple says the approval process will be quicker and easier. The compact format will also make the ads more distinguishable from unsponsored content in the Today tab, so this is a change that should be well received by both advertisers and App Store users.

Apple began showing ads in the Today tab in October 2022. The upcoming ad format change was first reported by 9to5Mac.

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Top Rated Comments

dannyyankou Avatar
12 months ago
Funny enough, right as I was reading this headline, a video ad on this webpage took up my entire screen…
Score: 15 Votes (Like | Disagree)
Fuchal Avatar
12 months ago
Isn't the Today view just one big ad?
Score: 12 Votes (Like | Disagree)
Phil A. Avatar
12 months ago
When the App Store first launched I used to really enjoy browsing it to see the new wonders that has been created. However for me it’s turned into a cess pool of adverts for in app purchase cash grabs and I pretty much only open it to install an app I’ve heard about elsewhere.
Score: 10 Votes (Like | Disagree)
Apple Fan 2008 Avatar
12 months ago

Isn't the Today view just one big ad?
Yes, yes it is.
Score: 10 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
12 months ago
I always find these ads extremely annoying and distracting. In addition, it slows down to iPhone and eats the data. ?
Score: 9 Votes (Like | Disagree)
contacos Avatar
12 months ago
The whole App Store became a untrustworthy Ad to be honest. I mostly use it to search for an app that I may randomly have heard of elsewhere. I don’t even trust their „Editors Choice“ label anymore. Seems like a badge you can just buy and app ratings? Forget it! So many apps have actually 1 star FEEDBACK when you filter by recent yet the over all score is close to 5? Shenanigans going on there by those devs as well
Score: 6 Votes (Like | Disagree)