Apple Vision Pro Priced Starting at $3499, Will Launch in Early 2024 in the U.S.

Apple today introduced the long-awaited AR/VR headset that it has had in development for the last several years, and as rumors suggested, it is expensive. The Vision Pro is priced starting at $3,499.

vision pro headset 1
Given the high price point, there appears to be a single model, with no color options or accessories for the device, despite rumors. There could, however, be different storage options as Apple did mention a starting price.

The headset will not be launching in 2023, with Apple instead planning to debut it in early 2024. When it launches, it will be available solely in the United States, though it will expand to other countries later on in 2024.

Demonstrations will be available at Apple retail locations closer to the device's launch date.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Buy Now)
Related Forum: Apple Vision Pro

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Top Rated Comments

sniffies Avatar
15 months ago
Albeit expensive, this is not just an AR/VR device, it's a brand new computer with a brand new experience. Heck, it can even be your own private movie theater inside your tiny NYC apartment, whose rent is past due because you spent the last $3500 on Vision Pro. Truly groundbreaking.
Score: 72 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
15 months ago
Anyone else find it ironic that they advertise an iPad health feature which measures the device-to-eye distance, yet their groundbreaking new product has 4K displays an inch away from your eyeballs? :confused:
Score: 46 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
15 months ago

I love it but it's too expensive! Outrageous. $3,500 without tax is alot of money.
2 hours of battery life with a battery pack. Only Apple can get away with this in 2023.

Score: 34 Votes (Like | Disagree)
vegetassj4 Avatar
15 months ago
I'm waiting on the Vison Pro Max, like they do with the iPhones:

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Score: 33 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
15 months ago
I love it but it's too expensive! Outrageous. $3,500 without tax is alot of money.

Score: 32 Votes (Like | Disagree)
KPOM Avatar
15 months ago
It’s a 1.0. Let’s see how this works over time. Apple is clearly aiming high with this.
Score: 30 Votes (Like | Disagree)