Verizon Launches New 'Customizable' Smartphone Plans That Charge $10 Per Perk

Verizon today announced new "myPlan" customizable smartphone plans that essentially unbundle unlimited cellular service from the "perks" that Verizon has offered to subscribers in the past. Right now, for example, signing up for a Verizon "Get More" plan offers unlimited 5G service along with perks like access to Apple Arcade, Apple Music, Disney+, and more.

verizon
With the new "myPlan" options, Verizon is charging a base price for 5G access, and then an additional $10 for each "perk" that a subscriber wants to add.

There are now two plans, including Unlimited Plus and Unlimited Welcome. Unlimited Plus is the only plan with the faster 5G Ultrawide band connectivity, while Welcome Unlimited offers slower 6GHz 5G speeds. Unlimited Plus is priced at $80 for one line, while Unlimited Welcome is priced at $65 for a single line, with discounts for additional lines. Prices include a $10/line Auto Pay discount.

There are $10/month add-ons for the Disney/Hulu/ESPN+ bundle, 100 GB of additional hotspot data (Unlimited Plus comes with 30GB), Apple One (which includes ‌Apple Music‌, Apple TV+, ‌Apple Arcade‌, and 50GB iCloud storage), Walmart+, and ‌Apple Music‌ Family. Verizon also offers add-ons for +play (its answer to ‌Apple TV‌ Channels), 2TB cloud storage, and three TravelPass days.

Verizon says that subscribers can decide "exactly what goes in and what stays out" of a plan, to ensure that customers are not paying for what they do not want.

For comparison's sake, a single line $90/month "5G Get More" plan (with Auto Pay) at the current time includes 50% off an Apple Watch, free TravelPass access (1 per month), the Disney Bundle, ‌Apple Music‌, ‌Apple Arcade‌, 50GB of hotspot data, and 600GB of Verizon's cloud service.

Adopting the new plan would cost $80 per month with Auto Pay enabled, $10 for ‌Apple One‌ (with the same benefits), $10 for the Disney bundle, and $10 for three TravelPass days per month. It would also be limited to 30GB hotspot data and would include less Verizon cloud storage, so on the whole, the plan change is not ideal for existing Verizon customers who prefer to have access to the current add-ons.


The new plan would benefit those who do not care for or use the add-ons as it would cut the price by $10 per month, but it will drop hotspot data by 30GB.

Verizon says that each family member gets to "customize their own plan," so savings will be more notable for those who share a plan with family, but for most people, these changes are likely to result in price increases and loss of perks rather than more choice.

Verizon's new myPlan options will be available starting on May 18. Existing customers will not need to change their plans, and can add additional perks to their current plans if desired.

Tag: Verizon

Popular Stories

iPhone 17 Air Size Feature

'iPhone 17 Air' With Rear Camera Bar Allegedly Shown in Leaked Photo

Tuesday January 21, 2025 12:46 pm PST by
A leaker known as "Majin Bu" today shared an alleged image of a component for the rumored, ultra-thin "iPhone 17 Air" model. The blurry, pixelated image shows a pair of rear iPhone shells with a pill-shaped, raised camera bar along the top. On the left side of the bar, there is a circular cutout that appears to be for a single rear camera. On the right side of the bar, there appears to be an ...
Generic iOS 19 Feature Mock Light

iOS 19 Leak Reveals All-New Design

Friday January 17, 2025 2:42 pm PST by
iOS 19 is still around six months away from being announced, but a new leak has allegedly revealed a completely redesigned Camera app. Based on footage it obtained, YouTube channel Front Page Tech shared a video showing what the new Camera app will apparently look like, with the key change being translucent menus for camera controls. Overall, the design of these menus looks similar to...
iOS 18

Here Are Apple's Full Release Notes for iOS 18.3

Tuesday January 21, 2025 4:31 pm PST by
Apple provided developers and public beta testers with the release candidate version of iOS 18.3 today, and with it comes release notes confirming what's new. While we knew about several of the features that are in the update, there are some lesser known tweaks and bug fixes. The update adds new Visual Intelligence features for iPhone 16 models, it tweaks Notification summaries on all...
iPhone SE Dynamic Island Majin Bu

iPhone SE 4 Leak Shows Dynamic Island, Casts Doubt on Rumored 'iPhone 16E' Name

Monday January 20, 2025 9:01 am PST by
A new iPhone SE is widely rumored to launch this year, and the device has potentially been confirmed today by known leaker Evan Blass. In a private social media post, Blass shared an image of what appears to be source code mentioning an iPhone SE (4th Gen), which casts doubt on the alternative "iPhone 16E" name rumored for the device. However, the name in the source code could be a...
2024 App Store Awards

Apple Explains Why It Removed TikTok From the App Store in the U.S.

Sunday January 19, 2025 6:58 am PST by
Apple on late Saturday removed TikTok from the App Store in the U.S., and it has now explained why it was required to take this action. Last year, the U.S. passed a law that required Chinese company ByteDance to divest its ownership of TikTok due to potential national security risks, or else the platform would be banned. That law went into effect today, and companies like Apple and Google...
airtag 4 pack blue

AirTag 2 Launching This Year With These 3 New Features

Sunday January 19, 2025 8:11 am PST by
After a four-year wait, a new AirTag is finally expected to launch in 2025. Below, we recap rumored upgrades for the accessory. A few months ago, Bloomberg's Mark Gurman said Apple was aiming to release the AirTag 2 around the middle of 2025. While he did not offer a more specific timeframe, that means the AirTag 2 could be announced by the end of June. The original AirTag was announced...
truecaller

Truecaller iOS Update Rolls Out Real-Time Caller ID Support

Wednesday January 22, 2025 2:07 am PST by
Popular caller ID app Truecaller is rolling out an update that brings real-time caller ID support to its iOS subscribers. Apple introduced Live Caller ID Lookup in iOS 18, allowing third-party caller ID apps to securely retrieve information about a caller from their servers, hence today's Truecaller update. iPhone users can enable the Live Caller ID Lookup feature by going to Settings ➝ ...
ipad pro 2024

New iPad Pro Reportedly Launching This Year

Tuesday January 21, 2025 6:40 am PST by
Apple plans to release at least one new iPad Pro model this year, according to a supplier-focused report today from Korean website The Elec. It is likely that the 11-inch and 13-inch iPad Pro models would be updated simultaneously. After receiving an OLED display last year, the report said the iPad Pro will receive only "minor" changes this year. Overall, the next iPad Pro is expected to...
iOS 19 Roundup Feature

iOS 19 Rumored to Be Compatible With These iPhones

Saturday January 18, 2025 10:28 am PST by
iOS 19 will not drop support for any iPhone models, according to French website iPhoneSoft.fr. The report cited a source who said iOS 19 will be compatible with any iPhone that can run iOS 18, which would mean the following models: iPhone 16 iPhone 16 Plus iPhone 16 Pro iPhone 16 Pro Max iPhone 15 iPhone 15 Plus iPhone 15 Pro iPhone 15 Pro Max iPhone 14 iPhon...

Top Rated Comments

robd003 Avatar
22 months ago
Why does a single line cost $80 / $65?

Why can't all lines just cost $45?
Score: 36 Votes (Like | Disagree)
mcfrazieriv Avatar
22 months ago
Of course... Just like any unbundling of services, at first each perk appears cheaper, therefore you subscribe... but then they eventually increase the price of each and you're now spending more than you ever have.

Biggest cons of all. They learned this from the networks unbundling and transforming into streaming services that when all added up are more than ever before.
Score: 22 Votes (Like | Disagree)
ghanwani Avatar
22 months ago
Verizon was quoted as saying "If you think you figured out how these plans work, think again! We have designed them to be impossible to figure out, just like our older plans. But we're giving you a new way to get screwed just in case you were unhappy with the old way." :)
Score: 15 Votes (Like | Disagree)
zorinlynx Avatar
22 months ago

Why does a single line cost $80 / $65?

Why can't all lines just cost $45?
I was about to post the same thing. When I saw Unlimited Plus for $45 I was just about ready to jump ship from AT&T immediately. Then I noticed that it was almost twice as much for a single line customer like me.

Forget that!
Score: 14 Votes (Like | Disagree)
ELman Avatar
22 months ago

It’s wild what you all pay for phone plans in the US. I currently pay 20 Euro ?
Yes, but do you get perks?
Score: 11 Votes (Like | Disagree)
sw1tcher Avatar
22 months ago

Why does a single line cost $80 / $65?

Why can't all lines just cost $45?
The more you buy, the more you save. The discount is an incentive to bring more subscribers to Verizon and your family/group plan instead of letting them go to another carrier. This subscriber number looks good to investors.

Once you have multiple people on your discounted family/group plan the less likely you'll want to have/let someone leave because if someone leaves, the family/group plan loses a discount. So subscribers who get nice discounts tend to stay. This keeps churn numbers down and is another metric investors like to see.
Score: 9 Votes (Like | Disagree)