Apple Reportedly Planning to Release Movies in Theaters and Increase Spend to $1 Billion Per Year

Apple plans to increase its spend on movies for Apple TV+ to $1 billion annually, as well as release them in theaters globally, Bloomberg reports.

apple tv plus banner
The ‌Apple TV+‌ movies "CODA" and "Cherry" debuted in select theaters for a few weeks in 2021, but Apple apparently plans to instigate broader, more conventional theatrical releases in the future, facilitated by bigger movie budgets. The move is designed to raise the profile of ‌Apple TV+‌ in Hollywood, attract subscribers, and create "cultural events."

Apple is believed to have already approached several third-party distributors about collaborating to release ‌Apple TV+‌ titles in theaters this year, including Martin Scorsese's "Killers of the Flower Moon," Matthew Vaughn's "Argylle," and Ridley Scott's "Napoleon." The movies are expected to be in theaters around the world for at least a month. Apple is purportedly looking to third-party studios owing to its lack of expertise in movie distribution across thousands of cinemas worldwide, but it has concerns around the hefty fees and marketing budgets that such partners would demand.

Top Rated Comments

al256 Avatar
12 months ago
I'd rather see Apple buy a video game studio and start producing games for the Mac and iOS devices.
Score: 26 Votes (Like | Disagree)
dantracht Avatar
12 months ago
More like Greyhound please!
Score: 10 Votes (Like | Disagree)
211 Avatar
12 months ago

Or Ol' Timmy wants a seat at the Oscars...

What makes a film eligible for the Oscars?

Theatrical premiere

Aside from the period of theatrical screenings, to be eligible for the Oscars a film must also have received its first public exhibition in a theatrical setting. If the film premiered on television, on a streaming site or on DVD, for example, it will not be eligible.
This is what happened with CODA, which then won Best Picture at the Oscars. And Tim Cook was there
Score: 9 Votes (Like | Disagree)
5105973 Avatar
12 months ago

I'm sure the 37 people out there who actually pay for Apple TV+ will be very excited to hear this news!
I’m one of those 37 people and frankly I have conflicted feelings about this news. As iOS and iCloud bugs and snafus increasingly impact my day to day tasks and I’m constantly hearing frustrating news about Apple’s penny pinching and cost cutting and price raising that I feel is negatively impacting consumer experience, I do question news like this.

However, I’m aware that just as most of us can walk and chew gum at the same time, Apple can structure itself to do more than one aspect of its business well. At least I hope so.

But I do wonder what’s going on over there every time I hear they’re putting a billion here, a billion there, and it’s not towards their hardware or what I always thought of as their core business. Like what did their $1 billion investment in Didi Chuxing ultimately gain them and us consumers?

I just wonder how these things pan out once the headlines fade and the returns are tallied up.
Score: 9 Votes (Like | Disagree)
japanime Avatar
12 months ago

Or Ol' Timmy wants a seat at the Oscars...
Umm ... You might want to check the list of Oscar winners for 2022. (Hint: Start with "Best Picture.")
Score: 7 Votes (Like | Disagree)
MacWiz_007 Avatar
12 months ago
I'm sure the 37 people out there who actually pay for Apple TV+ will be very excited to hear this news!
Score: 7 Votes (Like | Disagree)

Popular Stories

iOS 17

10 New Things Your iPhone Can Do in Next Week's iOS 17.4 Update

Friday March 1, 2024 1:30 am PST by
Apple will this month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...
Apple Maps vs Google Maps Feature

Apple Maps vs. Google Maps: Which Is Better?

Friday March 1, 2024 7:10 am PST by
Apple Maps has been providing navigational guidance to Apple users for almost 13 and a half years now, and much has changed about the app in that time. However, according to data from Canalys, the overwhelming majority of iPhones in the U.S. still have Google Maps downloaded as an alternative to Apple Maps, which comes preinstalled on all iPhones. We want to hear from MacRumors readers. Which do...
apple tv plus banner

Apple TV+ Gains Over 50 Movies for a Limited Time

Friday March 1, 2024 6:29 am PST by
Apple TV+ today gained over 50 movies, adding to its back catalog of content for a limited time. The collection includes a large number of popular and classic titles. Subscribers can access the movies in a "Great Movies on Apple TV+" section in the Apple TV app. Some titles are also available in 3D. Movies in the collection include: 21 Jump Street 300 American Sniper Argo ...
airpods pro 2 pink

Apple Releases New Beta Firmware for AirPods Pro 2

Thursday February 29, 2024 11:41 am PST by
Apple today introduced a new beta firmware update for the AirPods Pro 2, both the USB-C and Lightning versions. The new firmware is version 6E188, up from the prior 6B34 firmware released in December. Apple does not often provide details or notes on what features might be included in the refreshed firmware, so it is unclear what's new. Note that this software is limited to developers at the...
iOS 18 Mock Feature Baubles

Will Your iPhone Support iOS 18? Here's What the Latest Rumor Says

Thursday February 29, 2024 7:29 am PST by
iOS 18 and iPadOS 18 are still over three months away from being unveiled, but we may already know which devices will be compatible with the updates. iOS 18 will be compatible with the same iPhone models as iOS 17, meaning that the iPhone XS, iPhone XS Max, and iPhone XR from 2018 will remain supported for at least another year, according to information shared this week by a source with a...
maxresdefault

Apple Spent More Than $10 Billion on Apple Car Before Canceling Project

Wednesday February 28, 2024 5:13 pm PST by
Apple spent more than $10 billion working on the Apple Car over the last decade, according to a report from The New York Times that details the issues the project faced during development. Apple first launched the project in 2014 and let it flounder for more than a decade before calling it off earlier this week. Subscribe to the MacRumors YouTube channel for more videos. Money was spent on...