Report: Apple to 'Re-Examine' AI Development

Apple is planning to "re-examine" its development of artificial intelligence, according to Taiwanese supply chain publication DigiTimes.

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The paywalled report suggests that the growing interest in generative AI catalyzed by ChatGPT has motivated a re-evaluation of how the technology is developed at major companies like Apple, Meta, and Amazon. These companies are purportedly making efforts to ensure Microsoft does not maintain its lead in AI. Apple and Tesla, in particular, are said to be reconsidering their approach to AI.

The trend is set to stoke the development of next-generation CPUs optimized for AI operations, supply chain sources claim. Apple already has a significant upper hand in this area in terms of local processing thanks to Apple silicon's Neural Engine, but the company has yet to develop the AI software to fully take advantage of it for content generation and the deeper insights that new-wave AI tools are able to offer.

Until now, Apple appears to have mostly stayed out of the race to develop generative AI tools. While the company recently held its annual AI summit for employees, the following sessions reportedly focused on aspects like healthcare, privacy, and computer vision, rather than its own generative AI technologies.

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Top Rated Comments

T'hain Esh Kelch Avatar
17 months ago
"Hey Siri, how can we make you smarter?"
Score: 29 Votes (Like | Disagree)
MacFan782040 Avatar
17 months ago
It's sad that Apple used to lead in so many areas and a $2 trillion company can't walk and chew gum at the same time. I'm afraid they've become too stagnant over the years. Their last big thing was the Apple Watch and even that could be improved in so many ways. Like, we still don't even have custom watch faces. So many areas of their products and software are messy and outdated. Imagine how advanced Siri could be by now. Even little things like automatic captions in Final Cut or iMovie would be welcomed. If you zoom out, taking your eye off the ball is how industry leaders eventually fall behind. Thank goodness for the iPhone but they can't be too comfy at the top forever.
Score: 26 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
17 months ago

It's sad that Apple used to lead in so many areas and a $2 trillion company can't walk and chew gum at the same time. I'm afraid they've become too stagnant over the years. Their last big thing was the Apple Watch and even that could be improved in so many ways. Like, we still don't even have custom watch faces. So many areas of their products and software are messy and outdated. Imagine how advanced Siri could be by now. Even little things like automatic captions in Final Cut or iMovie would be welcomed. If you zoom out, taking your eye off the ball is industry leaders eventually fall behind. Thank goodness for the iPhone but they can't be too comfy at the top forever.
Agreed! I've been saying and I will say this again.

Sadly, Siri is still 10+ years behind. Siri was a pure innovation during iPhone 4/4S days. Nowadays, it's just there.
Score: 23 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
17 months ago
Just stay out of AI, Apple. Or else ChaptGPT re-evaluates who’s going to be the new CEO of Apple. Powered by AI.



https://www.macrumors.com/2012/10/29/scott-forstall-reportedly-forced-out-of-apple/

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Score: 18 Votes (Like | Disagree)
vegetassj4 Avatar
17 months ago
Ohhh Siri, where did we go so wrong? iA



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Score: 17 Votes (Like | Disagree)
MedRed Avatar
17 months ago
Anyone else really wary of this AI push? 20 years ago we let Google, Facebook, Amazon, etc. have free reign to establish themselves and now their influence is massive, their coffers are gigantic, and people themselves have become the product. I see AI leading us down an even worse path if left unregulated.
Score: 16 Votes (Like | Disagree)