Apple Music is the official sponsor of the Super Bowl LVII Halftime Show taking place this Sunday at State Farm Stadium in Glendale, Arizona. Rihanna will be the headline singer at the show, and Apple is heavily promoting her upcoming performance.
At 9 a.m. Pacific Time, Apple Music Radio's Nadeska Alexis will interview Rihanna. A live stream is available in the Apple Music app.
Apple has also shared an iPhone wallpaper and Apple Watch face with Rihanna that can be downloaded in the Shazam app on a screen that pops up or by searching for Rihanna and tapping her concert page, but it is not appearing for all users. There are also new #AppleMusic and #AppleMusicHalftime hashflags with a pink Apple logo on Twitter.
Apple shared more ways that Rihanna fans can experience and celebrate her performance across Apple Music in a press release last month.
The Super Bowl kicks off at 3:30 p.m. Pacific Time on Sunday.
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The SB halftime show is the pinnacle of absurdity for what is supposed to be a championship football game. It’s not a game anymore. It’s a three ring circus meant for as many advertisers as possible to cash in on the lowest common denominator of spectators.
Do you live in a cave? Asking seriously. Rihanna is one of the biggest music acts of the last 25 years. I like a few of her songs but by no means a super fan, but how could you not know who she is?
I DO live in a cave. Do you have a problem with people who live in caves?
This has got to be Apple's biggest formal dalliance with a musician since that dreaded U2 album rollout. Makes sense given how long it's been since Rihanna's last album, hope she has some big trick up her sleeves...
