Apple today launched the new MLS Season Pass, with the new subscription service available to Major League Soccer fans in more than 100 countries and regions.
Available in the Apple TV app, the MLS Season Pass can be accessed on Apple devices, Smart TVs, consoles, set-top boxes, and on the web with the tv.apple.com website.
You don't need an Apple TV+ subscription to purchase the MLS Season Pass, but it's cheaper if you have one. Non-TV+ subscribers can pay $14.99 per month or $99 per season, whereas TV+ subscribers pay $12.99 per month or $79 per season.
MLS season ticket holders automatically get access to the MLS Season Pass on Apple TV. Through Family Sharing, up to six family members can share the subscription using their own Apple ID and password, and fans can ask Siri a wide variety of questions related to MLS, including schedules, scores, standings, club rosters, and player stats.
The Season Pass includes every live MLS regular-season match, the playoffs, and the Leagues Cup, with no blackouts. There is also a free selection of pre-season on-demand content to get fans hyped up for the new season.
The MLS 2023 regular season begins on February 25, with the 2022 MLS Cup champions Los Angeles FC to face off against the LA Galaxy at the Rose Bowl Stadium. All matches during the opening weekend will be free to watch through the Apple TV app. More information on free matches can be found by visiting the full 2023 MLS season schedule.
From Apple's press release:
"Having accessibility is huge for the sport. It's going to help grow MLS not only domestically, but internationally. You'll have eyes all over watching our games," said Kellyn Acosta, Los Angeles Football Club's midfielder. "We talk about how we want the league to continue to grow and bridge the gap in comparison with other leagues, and I think having this Apple partnership is a step in the right direction. Leading into the World Cup in 2026, you want to build momentum and gain more exposure, and I think this partnership is going to truly be beautiful. I know my family is excited to have all the games in one place, and I think it’s going to be huge for the league and for the sport in the US."
When the season kicks off, fans can visit Apple Maps to explore dedicated Match Day Guides created by MLS clubs, including Atlanta United, Nashville SC, and Toronto FC, and find recommendations for local bars and restaurants to catch a game, detailed information about their stadiums, and more.
Apple Maps is also launching several new custom-designed three-dimensional landmarks of MLS Stadiums in time for the season openers, including Red Bull Arena in Harrison, New Jersey; Lumen Field in Seattle; and Audi Field in Washington, D.C.
The Season Pass is the result of a deal between Apple and Major League Soccer for a 10-year partnership. All 29 MLS clubs now have an Apple TV patch in a different color to mark the agreement.
