Apple Highlights iPhone's Privacy Features in Short Film Starring 'Ted Lasso' Actor

In celebration of Data Privacy Day on January 28, Apple has shared a short film in which actor Nick Mohammed from the hit Apple TV+ comedy series "Ted Lasso" learns about iPhone privacy features. Mohammed is accompanied by Von, who is an actual Specialist at Apple's Tower Theatre store in Los Angeles, according to Apple.


In particular, the video highlights privacy features such as Mail Privacy Protection, Intelligent Tracking Prevention, and App Tracking Transparency.

A new Today at Apple session called "Taking Charge of Your Privacy with iPhone" will help users better understand Apple's privacy features and how they can protect their data. The free session will be available at all Apple Store locations around the world starting January 28, with registration now open on Apple's website. Features covered will include Mail Privacy Protection, Safety Check, Location Services, and more.

"At Apple, we're focused on designing devices, features, and services that keep users in control of their personal data," said Erik Neuenschwander, Apple's director of user privacy. "Over the years we've integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how they can take advantage of some of the features we offer, and understand how privacy is at the center of everything we do."

In its announcement, Apple reiterated its belief that privacy is a "fundamental human right," with more details available on Apple's privacy website.

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Top Rated Comments

No5tromo Avatar
18 months ago
Cringe. Apple has totally lost my trust when it comes to privacy. First the Siri eavesdropping scandal, then the iCloud photos scanning fiasco, then the targeted apps on the App Store, not to mention the days where they tried to make their own social network platform (Ping) which would be inherently based on processing and cashing on user data. I trust Apple as much as I trust any big corp with my data.
Score: 14 Votes (Like | Disagree)
Vlad Soare Avatar
18 months ago

? Where's Apple's fine print that user control over their personal data and privacy controls does not extend to Apple and their apps. It only applies to third party apps.

If privacy is really at the center of everything Apples does and if privacy is a fundamental human right




then I should be able to control what data Apple collects from me and stop them from using my data for their advertising purposes. But I can't.


That's the amount of network traffic generated by the advertising service. It has nothing to do with your personal data.
If you don't share your data, then you will be shown non-personalized ads, but those ads will generate network traffic nonetheless, which you're seeing here.
Score: 11 Votes (Like | Disagree)
sw1tcher Avatar
18 months ago

"At Apple, we're focused on designing devices, features, and services that keep users in control of their personal data," said Erik Neuenschwander, Apple's director of user privacy. "Over the years we've integrated powerful privacy controls into our operating systems. This film and our new Today at Apple sessions will show users how they can take advantage of some of the features we offer, and understand how privacy is at the center of everything we do."
? Where's Apple's fine print that user control over their personal data and privacy controls does not extend to Apple and their apps. It only applies to third party apps.

If privacy is really at the center of everything Apples does and if privacy is a fundamental human right




then I should be able to control what data Apple collects from me and stop them from using my data for their advertising purposes. But I can't.



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Score: 11 Votes (Like | Disagree)
Lounge vibes 05 Avatar
18 months ago

I remember the day I stopped buying that Apple wasn't all in all of our business. The day Apple released an OS upgrade and, since their servers were apparently overloaded, I could not run a single program. It was eye opening to see that I could run nothing without their permission. It contributed to my leaving Apple devices after over a decade of devotion to their software and hardware visions. Now I do different things.

Edited to add: this was a macOS update. I was trying to run software on a full-size desktop and could not, without Big Daddy Apple's permission. It was over at that moment.
Never heard of such a thing.
Score: 10 Votes (Like | Disagree)
Sleepy Dog 27 Avatar
18 months ago

why is it always him in all the adds, time to change it up
First time I've seen an ad with him and I found it entertaining.
Score: 9 Votes (Like | Disagree)
Analog Kid Avatar
18 months ago
People saying that privacy is an illusion while Meta cries that Apple's new privacy features are having a material impact on their revenue...
Score: 5 Votes (Like | Disagree)