The report states that Genius Electronic Optical (GSEO) will supply lens modules for Apple's upcoming headset, rumored to be called "Reality Pro," with shipments starting as soon as next month.
Genius Electronic Optical (GSEO) will supply lens modules for VR head-mounted devices, to be launched by Apple in 2023, with shipments to begin in February-March 2023, according to GSEO's supply chain makers.
Apple has been working on its AR/VR headset for several years, with a launch expected to take place this year. A timeline set forth by Bloomberg's Mark Gurman suggests that Apple will reveal the headset prior to WWDC, which takes place in June. At WWDC, Apple will detail its new xrOS operating system and introduce developers to its new capabilities before shipping the headset in the fall.
It is widely expected that Apple's first AR/VR product will be a high-end niche product aimed at developers and professionals. Several advanced technologies are rumored to be included in the headset, including over a dozen cameras to capture and translate real-world movements to virtual movements, two 4K micro-LED displays, iris scanning, facial expression tracking, powerful Apple silicon chips, and more.
The advanced nature of the headset will likely make it expensive, with rumors suggesting a price somewhere around $3,000. The headset will be Apple's first entry into a new AR/VR market and is just the start of Apple's roadmap. A new report this week said that Apple is working on a lighter, more affordable version of the headset while its augmented reality glasses face an indefinite delay.
Thursday November 13, 2025 11:35 am PST by Juli Clover
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October.
There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Saturday November 15, 2025 2:40 pm PST by Joe Rossignol
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times.
The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said.
While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
Friday November 14, 2025 6:20 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone.
iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
Friday November 14, 2025 3:23 pm PST by Juli Clover
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio.
MacBook Air (Early 2026)
The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Friday November 14, 2025 10:02 am PST by Joe Rossignol
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account.
In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more.
Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
Thursday November 13, 2025 6:48 am PST by Joe Rossignol
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose.
Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Sunday November 16, 2025 6:49 am PST by Joe Rossignol
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months."
This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles.
As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
This is going to be a huge hit. Literally everyone I know has been putting money aside to buy in on day one. Pre-orders are going to potentially crash the Apple website IMHO.
I wonder what insanely priced add-ons Apple will sell for the Reality Pro...
Nano-textured lens finish ($499)? Tabletop stand with hook for hanging goggles when not in use ($749)? Height adjustable tabletop stand with hook for hanging goggles when not in use ($999)? Soft storage bag, made from upcycled Apple Polishing Cloths ($199)?
It makes sense that a $3k niche product would not be aimed at consumers, but I'd assume that unless you're already running Macs, there's no reason to deploy an Apple AR/VR headset if you have to change your existing IT, unless it's truly and entirely game changing technology.
I'm pretty sure the headset will be a stand alone device so you won't need to be a mac user or change your existing IT to use it. I know plenty of windows users who own iphones. I also think apple thinks their entry into AR / VR will be truly and entirely game changing. And I hope so too.
