The report states that Genius Electronic Optical (GSEO) will supply lens modules for Apple's upcoming headset, rumored to be called "Reality Pro," with shipments starting as soon as next month.
Genius Electronic Optical (GSEO) will supply lens modules for VR head-mounted devices, to be launched by Apple in 2023, with shipments to begin in February-March 2023, according to GSEO's supply chain makers.
Apple has been working on its AR/VR headset for several years, with a launch expected to take place this year. A timeline set forth by Bloomberg's Mark Gurman suggests that Apple will reveal the headset prior to WWDC, which takes place in June. At WWDC, Apple will detail its new xrOS operating system and introduce developers to its new capabilities before shipping the headset in the fall.
It is widely expected that Apple's first AR/VR product will be a high-end niche product aimed at developers and professionals. Several advanced technologies are rumored to be included in the headset, including over a dozen cameras to capture and translate real-world movements to virtual movements, two 4K micro-LED displays, iris scanning, facial expression tracking, powerful Apple silicon chips, and more.
The advanced nature of the headset will likely make it expensive, with rumors suggesting a price somewhere around $3,000. The headset will be Apple's first entry into a new AR/VR market and is just the start of Apple's roadmap. A new report this week said that Apple is working on a lighter, more affordable version of the headset while its augmented reality glasses face an indefinite delay.
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Wednesday April 30, 2025 3:59 am PDT by Tim Hardwick
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years.
iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack)
At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Tuesday April 29, 2025 3:36 am PDT by Tim Hardwick
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Tuesday April 29, 2025 1:30 am PDT by Tim Hardwick
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
This is going to be a huge hit. Literally everyone I know has been putting money aside to buy in on day one. Pre-orders are going to potentially crash the Apple website IMHO.
I wonder what insanely priced add-ons Apple will sell for the Reality Pro...
Nano-textured lens finish ($499)? Tabletop stand with hook for hanging goggles when not in use ($749)? Height adjustable tabletop stand with hook for hanging goggles when not in use ($999)? Soft storage bag, made from upcycled Apple Polishing Cloths ($199)?
It makes sense that a $3k niche product would not be aimed at consumers, but I'd assume that unless you're already running Macs, there's no reason to deploy an Apple AR/VR headset if you have to change your existing IT, unless it's truly and entirely game changing technology.
I'm pretty sure the headset will be a stand alone device so you won't need to be a mac user or change your existing IT to use it. I know plenty of windows users who own iphones. I also think apple thinks their entry into AR / VR will be truly and entirely game changing. And I hope so too.
