The report states that Genius Electronic Optical (GSEO) will supply lens modules for Apple's upcoming headset, rumored to be called "Reality Pro," with shipments starting as soon as next month.
Genius Electronic Optical (GSEO) will supply lens modules for VR head-mounted devices, to be launched by Apple in 2023, with shipments to begin in February-March 2023, according to GSEO's supply chain makers.
Apple has been working on its AR/VR headset for several years, with a launch expected to take place this year. A timeline set forth by Bloomberg's Mark Gurman suggests that Apple will reveal the headset prior to WWDC, which takes place in June. At WWDC, Apple will detail its new xrOS operating system and introduce developers to its new capabilities before shipping the headset in the fall.
It is widely expected that Apple's first AR/VR product will be a high-end niche product aimed at developers and professionals. Several advanced technologies are rumored to be included in the headset, including over a dozen cameras to capture and translate real-world movements to virtual movements, two 4K micro-LED displays, iris scanning, facial expression tracking, powerful Apple silicon chips, and more.
The advanced nature of the headset will likely make it expensive, with rumors suggesting a price somewhere around $3,000. The headset will be Apple's first entry into a new AR/VR market and is just the start of Apple's roadmap. A new report this week said that Apple is working on a lighter, more affordable version of the headset while its augmented reality glasses face an indefinite delay.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
This is going to be a huge hit. Literally everyone I know has been putting money aside to buy in on day one. Pre-orders are going to potentially crash the Apple website IMHO.
I wonder what insanely priced add-ons Apple will sell for the Reality Pro...
Nano-textured lens finish ($499)? Tabletop stand with hook for hanging goggles when not in use ($749)? Height adjustable tabletop stand with hook for hanging goggles when not in use ($999)? Soft storage bag, made from upcycled Apple Polishing Cloths ($199)?
It makes sense that a $3k niche product would not be aimed at consumers, but I'd assume that unless you're already running Macs, there's no reason to deploy an Apple AR/VR headset if you have to change your existing IT, unless it's truly and entirely game changing technology.
I'm pretty sure the headset will be a stand alone device so you won't need to be a mac user or change your existing IT to use it. I know plenty of windows users who own iphones. I also think apple thinks their entry into AR / VR will be truly and entirely game changing. And I hope so too.
