Gurman: Apple Working On Revamped Siri Experience That Doesn't Require 'Hey Siri' Trigger Phrase

Apple is working on an updated Siri experience that moves away from the "Hey ‌Siri‌" trigger phrase currently required to invoke the digital voice assistant hands-free, Bloomberg's Mark Gurman reports.

hey siri banner apple
In his latest "Power On" newsletter, Gurman said that Apple is working on a way for ‌Siri‌ to be able to understand phrases and commands without the need to use "Hey ‌Siri‌," simply saying "‌Siri‌" instead. Gurman added that the change is expected to roll out sometime in 2023 or 2024.

The company is working on an initiative to drop the "Hey in the trigger phrase so that a user only needs to say "Siri"—along with a command. While that might seem like a small change, making the switch is a technical challenge that requires a significant amount of AI training and underlying engineering work.

The complexity involves Siri being able to understand the singular phrase "Siri" in multiple different accents and dialects. Having two words—"Hey Siri"—increases the likelihood of the system properly picking up the signal.

Gurman also today reported that Apple is working to further integrate ‌Siri‌ into third-party services and apps to provide more context and assistance to users.

Popular Stories

Low Cost MacBook Feature A18 Pro

Apple Is Expected to Launch These Four MacBooks in 2026

Friday January 9, 2026 8:17 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Subscribe to the MacRumors YouTube channel for more videos. ...
iPhone Top Left Hole Punch Face ID Feature Purple

10 Reasons to Wait for This Year's iPhone 18 Pro

Thursday January 8, 2026 2:56 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
iOS 18 Siri Personal Context

Apple Confirms Google Gemini Will Power Next-Generation Siri This Year

Monday January 12, 2026 7:38 am PST by
In a statement shared with CNBC today, Apple confirmed that Google Gemini will power the next-generation version of Siri that is slated to launch later this year. "After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative new experiences it will unlock for our users," the statement...
proposed unicode emoji 18%402x

Squinting Face, Pickle, and Lighthouse Among New Emoji Coming to iOS

Friday January 9, 2026 4:24 am PST by
The Unicode Consortium has published a draft list of emoji that could come to smartphones and other devices in the future. The list shared by Emojipedia outlines 19 emoji candidates under consideration for Emoji 18.0, which is expected to be finalized in September 2026. Among the proposed additions are a squinting face emoji, left- and right-pointing thumb gestures, a pickle, a lighthouse, a ...
apple homekit ios 18 5

Apple Reminding Users of Pending Home App Upgrade Requirement

Friday January 9, 2026 10:08 am PST by
Back in late 2022 and early 2023, Apple rolled out a new architecture for its Apple Home platform to deliver improved performance and compatibility, although the rollout came with some hiccups that forced Apple to pull and later re-release the upgrade. Three years later, Apple is now on the verge of ending support for the old version of the Home architecture, which may result in access to...
grok logo purple gradient

U.S. Senators Ask Apple and Google to Remove X and Grok Apps Over Sexualized Image Generation

Friday January 9, 2026 9:43 am PST by
In a letter to Apple CEO Tim Cook and Google CEO Sundar Pichai, U.S. Senators Ron Wyden, Ben Ray Lujan, and Edward Markey have requested that Apple and Google remove X Corp's X and Grok apps from their app stores over recent incidents of "mass generation of nonconsensual sexualized images of women and children." X has come under fire over the past week amid reports of Grok's AI image...
iOS 26 Glass Feature

iOS 26 Shows Unusually Slow Adoption Months After Release [Updated]

Thursday January 8, 2026 3:44 pm PST by
Update: As noted by Nick Heer on his Pixel Envy blog, analytics data is unreliable because Safari on iOS 26 is reporting a different operating system version in the user agent string that analytics services rely on for data. For example, devices on several versions of iOS 26 are reporting themselves as being on iOS 18.7 when using Safari. The relatively low number of mobile devices correctly...

Top Rated Comments

Schizoid Avatar
42 months ago
Why not keep “Hey Siri” and fix the rest of it?
Score: 152 Votes (Like | Disagree)
dsaponaro Avatar
42 months ago
This is great! I’ll soon be able to get the wrong answers to my inquiries even easier!
Score: 99 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
42 months ago
Honestly, Siri needs more work then “Hey Siri”.
Score: 84 Votes (Like | Disagree)
nt5672 Avatar
42 months ago
Why not just scrap Siri and start over. Apple ignored Siri for like 5 years after introduction. Everyone else has moved on to something that works. Changing "Hey Siri" is not going to fix it.
Score: 69 Votes (Like | Disagree)
MrRom92 Avatar
42 months ago
Actual exchange I had last night:

Me: “Hey Siri, turn off the fan in 15 minutes”

HomePod: “I’m sorry, you must set automations at least one minute in advance”

Me: “Hey Siri, turn off the fan in 15 minutes”

HomePod: “I’m sorry, you must set automations at least one minute in advance”

Me: “Hey Siri, turn off the fan in 15 minutes”

HomePod: “I’m sorry, I’m not sure who’s speaking. Who is this?”

Me: “David”


HomePod: “I’m sorry, you must set automations at least one minute in advance”


Me: “Hey Siri, just turn off the fan”

Siri: “okay”
Score: 54 Votes (Like | Disagree)
1557750 Avatar
42 months ago
Just $8 a month to drop the “hey”.
Score: 50 Votes (Like | Disagree)