Apple Removes Apple TV HD From Sale on Online Store

With the debut of the new third-generation Apple TV 4K, Apple has removed the ‌Apple TV‌ HD from sale on its online store.

apple tv blue
At a price of $149, the ‌‌Apple TV‌‌ HD was first released in 2015 and had remained in Apple's lineup up until now as an entry-level option, with an upgraded ‌Siri‌ Remote.

Unlike the second-generation ‌Apple TV‌ 4K, the ‌Apple TV‌ HD lacked support for up to 2160p resolution, as well as support for HDR10 and Dolby Vision. It also lacked Gigabit Ethernet, Wi-Fi 6 support, Bluetooth 5, and Thread support.

Like the ‌Apple TV‌ HD, the 128GB model of the new third-generation ‌Apple TV‌ 4K is priced at $149 but includes support for all of the above, not to mention support for HDR10+.

However, the new 64GB ‌Apple TV‌ 4K, for a lower starting price of $129, does not include an Ethernet port or support for Thread. The new ‌‌Apple TV‌‌ 4K configurations are available to order today, with availability beginning Friday, November 4.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

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Top Rated Comments

ProfessionalFan Avatar
23 months ago
What a long life it had
Score: 11 Votes (Like | Disagree)
james2538 Avatar
23 months ago
Apple really needs something at the $99 price point. Apple TV will always remain a niche product otherwise.
Score: 8 Votes (Like | Disagree)
gbredneck Avatar
23 months ago
I just dont understand the need to remove the ethernet port. must cost like a dollar or less, do most people just use wifi?
Score: 7 Votes (Like | Disagree)
james2538 Avatar
23 months ago

Thing is the new ATV4k is $129. So taking it down to $99 would not be THAT much of a difference. If it is a niche product now (I disagree with that), it'd still be one then.
It's a lot easier to get someone to jump from a Chromecast or Roku device (both around $49) at $99 than $129.

Market share wise Apple TV is a joke compared to other streamers.
Score: 4 Votes (Like | Disagree)
james2538 Avatar
23 months ago

Not really. Most smart TV’s come with the ability to run tv apps without using Roku or Apple. The only advantage I can see with an external device is that most smart TV’s also track everything you do using the tv’s internet and maybe by having an external device you can stop some or most of that. If so then the privacy would be worth the cost. I don’t know if that is true, however.
They would also be able to get a lot more people to join in the HomeKit ecosystem at $99
Score: 2 Votes (Like | Disagree)
PhillyGuy72 Avatar
23 months ago

Apple really needs something at the $99 price point. Apple TV will always remain a niche product otherwise.
The 2021 version is on sale for $99 at Amazon. (as of Oct. 21)
https://www.amazon.com/dp/B0933D3SN6

- link to compared 2021 vs. 2022 Apple TV
https://www.tomsguide.com/face-off/apple-tv-4k-2022-vs-apple-tv-4k-2021-whats-the-difference
Score: 2 Votes (Like | Disagree)